Visual Merchandising and Display Chapter 18 Visual Merchandising
![Visual Merchandising and Display Chapter 18 Visual Merchandising and Display Chapter 18](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-1.jpg)
![Visual Merchandising w Encompasses all of the physical elements that merchandisers use to project Visual Merchandising w Encompasses all of the physical elements that merchandisers use to project](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-2.jpg)
![Display w Refers to the visual and artistic aspects of presenting a product to Display w Refers to the visual and artistic aspects of presenting a product to](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-3.jpg)
![Visual Merchandiser w Responsible for w the total merchandise or service presentation w The Visual Merchandiser w Responsible for w the total merchandise or service presentation w The](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-4.jpg)
![Storefront w The exterior of a business w Encompasses the store’s sign or logo, Storefront w The exterior of a business w Encompasses the store’s sign or logo,](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-5.jpg)
![Store Layout w Refers to the ways that stores use floor space to facilitate Store Layout w Refers to the ways that stores use floor space to facilitate](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-6.jpg)
![Store Interior w Color, Lighting, Graphics, and Paint w Colors and lighting are chosen Store Interior w Color, Lighting, Graphics, and Paint w Colors and lighting are chosen](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-7.jpg)
![Interior Displays w Architectural Displays w Consist of model rooms w Store Decorations w Interior Displays w Architectural Displays w Consist of model rooms w Store Decorations w](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-8.jpg)
![Display Design and Preparation w w Step 1: 2: 3: 4: Selecting Merchandise for Display Design and Preparation w w Step 1: 2: 3: 4: Selecting Merchandise for](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-9.jpg)
![Design Elements w Lines w Straight lines suggest stiffness and control, while curving lines Design Elements w Lines w Straight lines suggest stiffness and control, while curving lines](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-10.jpg)
![w Shape w Refers to the physical appearance or outline, of a display w w Shape w Refers to the physical appearance or outline, of a display w](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-11.jpg)
![w Proportion w Refers to the relationship between and among objects in a display w Proportion w Refers to the relationship between and among objects in a display](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-12.jpg)
![w Motion w Animation can be achieved through the use of motorized fixtures, mannequins, w Motion w Animation can be achieved through the use of motorized fixtures, mannequins,](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-13.jpg)
![Evaluating Displays w Do displays enhance the store’s image, appeal to customers, and promote Evaluating Displays w Do displays enhance the store’s image, appeal to customers, and promote](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-14.jpg)
![Display Maintenance w Displays should be checked daily for damage, displacements, or missing items Display Maintenance w Displays should be checked daily for damage, displacements, or missing items](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-15.jpg)
![Assignment w Chapter Review w Page 395 w 1 -17 w Due at the Assignment w Chapter Review w Page 395 w 1 -17 w Due at the](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-16.jpg)
![](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-17.jpg)
- Slides: 17
![Visual Merchandising and Display Chapter 18 Visual Merchandising and Display Chapter 18](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-1.jpg)
Visual Merchandising and Display Chapter 18
![Visual Merchandising w Encompasses all of the physical elements that merchandisers use to project Visual Merchandising w Encompasses all of the physical elements that merchandisers use to project](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-2.jpg)
Visual Merchandising w Encompasses all of the physical elements that merchandisers use to project an image to customers w Promotes interest in merchandise or services, encourages purchasing, and reinforces customer satisfaction
![Display w Refers to the visual and artistic aspects of presenting a product to Display w Refers to the visual and artistic aspects of presenting a product to](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-3.jpg)
Display w Refers to the visual and artistic aspects of presenting a product to a target group of customers
![Visual Merchandiser w Responsible for w the total merchandise or service presentation w The Visual Merchandiser w Responsible for w the total merchandise or service presentation w The](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-4.jpg)
Visual Merchandiser w Responsible for w the total merchandise or service presentation w The overall business/brand image w The building and placement of design elements w Promoting the business and its products or services
![Storefront w The exterior of a business w Encompasses the stores sign or logo Storefront w The exterior of a business w Encompasses the store’s sign or logo,](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-5.jpg)
Storefront w The exterior of a business w Encompasses the store’s sign or logo, marquee, banners, awnings, windows, and the exterior design, ambiance, and landscaping w Project brand identity and help the company distinguish itself from its competitors and surrounding stores
![Store Layout w Refers to the ways that stores use floor space to facilitate Store Layout w Refers to the ways that stores use floor space to facilitate](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-6.jpg)
Store Layout w Refers to the ways that stores use floor space to facilitate and promote sales and serve customers w Selling Space w Used for products and displays w Storage Space w Used for extra inventory w Personnel Space w Break rooms, offices and restrooms w Customer Space w Used for comfort and convenience
![Store Interior w Color Lighting Graphics and Paint w Colors and lighting are chosen Store Interior w Color, Lighting, Graphics, and Paint w Colors and lighting are chosen](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-7.jpg)
Store Interior w Color, Lighting, Graphics, and Paint w Colors and lighting are chosen based on customer type w Graphics can be used to promote a particular product, provide directions, or assist with a special sale w Fixtures w Principal Installations in a store w Permanent or moveable store furnishings that hold and display merchandise
![Interior Displays w Architectural Displays w Consist of model rooms w Store Decorations w Interior Displays w Architectural Displays w Consist of model rooms w Store Decorations w](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-8.jpg)
Interior Displays w Architectural Displays w Consist of model rooms w Store Decorations w Displays that coincide with seasons or holidays w Open Displays w Allow customers to handle and examine merchandise w Closed Displays w Allow customers to see but not touch merchandise w Point-of-Purchase Displays w Designed to promote impulse purchases
![Display Design and Preparation w w Step 1 2 3 4 Selecting Merchandise for Display Design and Preparation w w Step 1: 2: 3: 4: Selecting Merchandise for](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-9.jpg)
Display Design and Preparation w w Step 1: 2: 3: 4: Selecting Merchandise for Display Selecting the Display Choosing a Setting Manipulating Artistic Elements w Elements include line, color, shape, direction, texture, proportion, balance, motion, and lighting w Step 5: Evaluating Completed Displays
![Design Elements w Lines w Straight lines suggest stiffness and control while curving lines Design Elements w Lines w Straight lines suggest stiffness and control, while curving lines](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-10.jpg)
Design Elements w Lines w Straight lines suggest stiffness and control, while curving lines suggest freedom and movement w Color w Should contrast with those on the walls, floors and fixtures around them w Color wheels should be used to identify complementary and adjacent colors
![w Shape w Refers to the physical appearance or outline of a display w w Shape w Refers to the physical appearance or outline, of a display w](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-11.jpg)
w Shape w Refers to the physical appearance or outline, of a display w Direction w A good display directs the viewer’s eye to the merchandise, moving a viewer’s attention from part of the display to another w Should have a focal point or an area of the display that attracts attention first w Texture w The look of surfaces in a display
![w Proportion w Refers to the relationship between and among objects in a display w Proportion w Refers to the relationship between and among objects in a display](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-12.jpg)
w Proportion w Refers to the relationship between and among objects in a display w Merchandise should be the primary focus of the display w Balance w Placing large items with large items and small items with small items to create formal balance w To create informal balance one large item would be on one side and several small items would be on the other side
![w Motion w Animation can be achieved through the use of motorized fixtures mannequins w Motion w Animation can be achieved through the use of motorized fixtures, mannequins,](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-13.jpg)
w Motion w Animation can be achieved through the use of motorized fixtures, mannequins, and props w Motion should be used sparingly to accentuate merchandise, not overpower it w Lighting w Proper lighting is critical to attractive displays w Display lighting should be 2 to 5 times stronger than a store’s general lighting
![Evaluating Displays w Do displays enhance the stores image appeal to customers and promote Evaluating Displays w Do displays enhance the store’s image, appeal to customers, and promote](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-14.jpg)
Evaluating Displays w Do displays enhance the store’s image, appeal to customers, and promote the product in the best possible way? w Was a theme creatively applied? w Were the color and signage appropriate? w Was the result pleasing?
![Display Maintenance w Displays should be checked daily for damage displacements or missing items Display Maintenance w Displays should be checked daily for damage, displacements, or missing items](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-15.jpg)
Display Maintenance w Displays should be checked daily for damage, displacements, or missing items w Items should be neatly stacked and organized w Poor maintenance can create a negative image of the store
![Assignment w Chapter Review w Page 395 w 1 17 w Due at the Assignment w Chapter Review w Page 395 w 1 -17 w Due at the](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-16.jpg)
Assignment w Chapter Review w Page 395 w 1 -17 w Due at the end of the block! w Evaluating A Store w See assignment sheet and worksheet w Due Tuesday 3/17
![](https://slidetodoc.com/presentation_image_h/2f57e346853f31a29fa47f57a5c361c2/image-17.jpg)
The total exterior of a business includes the entranceways
The physical outline of a display
Monocular cues
Visual merchandising color wheel
Formal balance marketing
Marquee in visual merchandising
Corner window display
Merchandising is a key sales promotion tool
Types of store layout ppt
Plasma panel display in computer graphics
Advantages of raster scan display
Cathode ray tube in computer graphics
Loop layout in retail
Store layout, design and visual merchandising
Idea-oriented presentation
Visual merchandising swot analysis
Visual merchandising accessories
Visual merchandising synonym