VISUAL LITERACY THE SYNTHESIS ESSAY GOALS Learn to

GOALS • Learn to see images, publications, advertisements, and other visual media as a

UNDERSTANDING AND ANALYZING VISUAL ARGUMENTS • Please take a moment to think about your

GATORADE & CHICK-FIL-A • https: //www. ispot. tv/ad/o. GOf/gatorademake-your-rival-your-fuel-featuring-jjwatt • https: //www. ispot. tv/ad/os.

WHAT IS A VISUAL ARGUMENT? • Communicates a position, and offers evidence to support

THINKING CRITICALLY ABOUT VISUAL ARGUMENTS • Approach every visual argument with a critical eye.

WHEN LOOKING AT A V. A. — COMPREHENSION CLUES • The Individual images that

SYMBOLS TO KNOW Common Symbolism Used in Political Cartoons • Death – vulture, skeleton

HOW TO CONDUCT A VISUAL ANALYSIS 1. Is the image(s) some kind of argument

PART I: LET’S PRACTICE! • We will look at several visual arguments. • For

1. Is the image(s) some kind of argument or meant to persuade? Or are

PART II: CONDUCTING A CRITICAL ANALYSIS For each of the following visual arguments, you

1. What main ideas does the visual communicate? 2. What elements, ideas, or images

THE AMERICAN DREAM SEE GRAPH IN SYNTHE SIS PD F

SOCIAL MEDIA COMMENTARY & GRAPHS SEE GRAPHS IN SEPARATE DOCUMENT

SAMPLE SOCIAL MEDIA PROMPT • In the modern world, the internet has created easy

SAMPLE SOCIAL MEDIA PROMPT Social networking has become the staple of the internet and

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VISUAL LITERACY THE SYNTHESIS ESSAY

GOALS • Learn to see images, publications, advertisements, and other visual media as a text. • Understand the basic components and rhetorical structure of a publication, advertisement, or visual argument. • Understand how to complete your own visual argument analysis to generate evidence to use for your free response synthesis essay.

UNDERSTANDING AND ANALYZING VISUAL ARGUMENTS • Please take a moment to think about your favorite commercials, or the best advertisements you have ever seen. They could be print, audio, visual, or a combination of some or all of them. They need not be for a product, as they could support a certain organization. Choose one advertisement and describe it to the best of your ability. – What were they selling or what was the message(s)? – Who is the intended audience? – Lastly, were they effective and why? Please use specific examples to answer your question. • Following the writing prompt, we will take five minutes to share responses and take notes.

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WHAT IS A VISUAL ARGUMENT? • Communicates a position, and offers evidence to support that position, largely through images rather than words. • A visual argument can be a(n): – advertisement – chart, graph, or table – diagram – web page – picture or photograph – cartoon • Visual Arguments are prevalent in our modern, informational, technologically driven society.

THINKING CRITICALLY ABOUT VISUAL ARGUMENTS • Approach every visual argument with a critical eye. • When one is the subject of an essay topic, the primary goal is to: – Understand the point the creator of the visual is trying to make (purpose). – Understand how the message is conveyed (rhetorical structure). – Evaluate whether the methods used to persuade the audience are logical and effective. • When you approach a visual argument, look for clues to its main idea, message, intended audience, and the actual argument it is making.

WHEN LOOKING AT A V. A. — COMPREHENSION CLUES • The Individual images that appear (types and amount) • The relative distance (close together or far apart) between images • The relationship between the images and background • The dominate image and the lesser images • The use of empty space • The use of color and shading (e. g. contrast between light and dark) • If people are pictured: their activities, gestures, facial • The use of an Icons(s) (A representation of something real or tangible) • The use of a Symbol(s) (A specific type of icon that represents an idea or stands for something else)

SYMBOLS TO KNOW Common Symbolism Used in Political Cartoons • Death – vulture, skeleton with shroud, skull and crossbones, grim reaper. • Donkey- Democratic party, can also symbolize unintelligence, not as majestic as a horse. • Elephant – Republicans. • Jester- mockery • Love – heart, Cupid • Money – dollar bill or dollar sign. • Peace – dove, olive branch, victory sign, scales of justice. • Pigs- dirty, unintelligent. • Rail- working man, common people. • Rats – dirty, filth • Snakes – Sneaky, constricting. • Tree- life, growth. • United States – Uncle Sam, Flag, Stars and Stripes, Shield, Columbia (woman).

HOW TO CONDUCT A VISUAL ANALYSIS 1. Is the image(s) some kind of argument or meant to persuade? Or are the images designed solely to present information? 2. What main idea(s) does the visual (image) communicate? Write in one complete sentence. 3. What elements, ideas, or visuals support the main idea? Be specific. 4. If the visual (image) contains words, do they help convey the message? How? Be specific and cite evidence. 5. What is the purpose of the visual argument? 6. Who is the intended audience for this visual argument? 7. Does the visual appeal to Ethos? Pathos? Logos? 8. Do you think the visual is effective? Will it have the desired effect on its audience?

PART I: LET’S PRACTICE! • We will look at several visual arguments. • For each one, quickly write down its intended audience and its purpose.

1. Is the image(s) some kind of argument or meant to persuade? Or are the images designed solely to present information? 2. What main idea(s) does the visual (image) communicate? Write in one complete sentence. 3. What elements, ideas, or visuals support the main idea? Be specific. 4. If the visual (image) contains words, do they help convey the message? How? Be specific and cite evidence. 5. What is the purpose of the visual argument? 6. Who is the intended audience for this visual argument? 7. Does the visual appeal to Ethos? Pathos? Logos? 8. Do you think the visual is effective? Will it have the desired effect on its audience?

PART II: CONDUCTING A CRITICAL ANALYSIS For each of the following visual arguments, you will answer a series of questions. These questions are intended to get you thinking about the visual argument. 1. What main ideas does the visual communicate? 2. What elements, ideas, or images support the main idea? This could include words or text. 3. What is the purpose of the visual argument? What issue is it addressing? 4. Who is the intended (target) audience for the visual argument? Is this for a hostile, friendly, or neutral audience? 5. Who (or what organization) created the visual? 6. What position does the visual take on the issue? How can you tell? Do you agree with this position? 7. Is the visual effective? Will it have its desired effect on its audience?

1. What main ideas does the visual communicate? 2. What elements, ideas, or images support the main idea? This could include words or text. 3. What is the purpose of the visual argument? What issue is it addressing? 4. Who is the intended (target) audience for the visual argument? Is this for a hostile, friendly, or neutral audience? 5. Who (or what organization) created the visual? 6. What position does the visual take on the issue? How can you tell? Do you agree with this position? 7. Is the visual effective? 8. Is the visual effective? Will it have its desired effect on its audience?

THE AMERICAN DREAM SEE GRAPH IN SYNTHE SIS PD F

THE AMERICAN DREAM

SOCIAL MEDIA IMAGES & GRAPHS

SOCIAL MEDIA COMMENTARY & GRAPHS SEE GRAPHS IN SEPARATE DOCUMENT

SAMPLE SOCIAL MEDIA PROMPT • In the modern world, the internet has created easy access to social networking websites. Networks such as Facebook, Twitter, Instagram, Linked. In, blogs, and other pages have made it simple for people to connect to one another all over the world. While many believe that social networks are beneficial to our lifestyles, others argue that they have been detrimental to society. Social networks are useful for communicating with others, sharing ideas, and keeping people updated; however, they have also opened doors for cyber bullying, misinformation, and isolating behaviors that lead to poor self-esteem. • Read the following sources and in a well-developed essay, take a position on whether social networking is beneficial or detrimental to our society. Make sure that your argument is clear and uses at least 3 sources to describe and support your reasoning. Avoid merely summarizing the sources, and clearly indicate which sources you are drawing information from. You may refer to the sources by either paraphrasing, summarizing, or quoting directly. Cite the sources as Source A, Source B, etc. , or by using the descriptions in parentheses.

SAMPLE SOCIAL MEDIA PROMPT Social networking has become the staple of the internet and the most common way for connecting to other people all over the modern world. Social networking for many is terrifying, full of risks and unknowns, whereas for others, social networking has brought people into healthy relationships with other internet users. Read the following sources carefully, including the introductory information for each source. Then, in a well-organized essay that synthesizes at least three of the sources for support, take a position that defends, challenges, or qualifies whether social media has had a positive or negative effect on social interactions. Make sure your argument is central; use the sources to illustrate and support your reasoning. Avoid merely summarizing the sources. Indicate clearly which sources you are drawing from, whether through direct quotation, paraphrase, or summary. You may cite the sources as Source A, Source B, etc. , or by using the descriptions in parentheses.