Visual Imagery Cigarette Ads Lesha Myers San Leandro

Visual Imagery Cigarette Ads Lesha Myers San Leandro, California

Early U. S. Cigarette Ads • Health warning labels not required • Glamorous image

First U. S. Health Warning • Caution: Cigarette smoking may be hazardous to your health. • Printed on side of package • USA—first country in world to require warnings

Required U. S. Warnings since 1984 • Surgeon General’s warning: Smoking causes lung cancer, heart disease, emphysema, and may complicate pregnancy. • Quitting smoking now greatly reduces serious risks to your health. • Smoking by pregnant women may result in fetal injury, premature birth, and low birth weight. • Cigarette smoke contains carbon monoxide.

Marlboro Man Irony • First Marlboro Man, David Millar, Jr. died of emphysema in 1987. • Wayne Mc. Laren died of cancer in 1992 at the age of 51. Campaigned for anti-smoking legislation. • David Mc. Lean died of lung cancer in 1995.

Other Models • David Goerlitz, the “Winston Man” from 1981 to 1987, was disabled by a stroke in his mid-30 s. • Will Thornbury, a Camel model, died of lung cancer at age in 1992. He was 56. • Janet Sackman, a model for Lucky Strikes in the 1950 s, lost her voice box and part of a lung to cancer.

Canadian Cigarette Images • These images, and several others like them, must appear on the back of cigarettes sold in Canada.

Brazilian Cigarette Ads • These cigarette ads, and others like them, must appear on the back of cigarettes sold in Brazil.

Australian Cigarette Ads • After March 1, 2006, cigarettes sold in Australia must be packaged with the following health warnings. The warnings must cover 30% of the front and 90% of the back of the cigarette package. • Seven warnings are rotated within brands, and after 12 months, a different set of seven warnings is used.

Chilean Cigarette Ads • In 2006, Chile adopted a new tobacco law which – Establishes smoking restrictions in public places – Ban advertising of “light” brands – Requires all cigarette packages to display a graphic health warning that occupied 50% of the package surface.

• Don Miguel, Chilean, smoked for 20 years. He lost his larynx to cancer. • Caution! These cigarettes are killing you. Ministry of Health, Government of Chile

• The smoke of each cigarette you smoke contains, along with other toxic products: • Tar, which causes cancer; nicotine, which makes you addicted; carbon monoxide, a toxic gas like that from tailpipes; arsenic, chemical used as rat poison.

Citations • • • Chesterfield Cigarettes. 1998. 5 May 2009 <http: //www. chickenhead. com/truth/ chesterfield 3_40. html>. Chesterfield Cigarettes—Betty Grable. 2002. 5 May 2009. < http: //www. letitpass. com/16 p_memorial_1. html> Old Gold Ad. 2009. 5 May 2009. <http: //www. tvhistory. tv/1950%20 Advertising. htm> Camels Ad. 22 Mar. 2009. 5 May 2009. <http: //smartideamarketing. com/blog/tag/ezines/> Newport Ad. 17 June 2007. 5 May 2009. <http: //www. old-ads. com/old_cigarette_ads/>. Winston Ad. 5 May 2009. <http: //www. surveyhistory. org/images/adwinston 2. JPG>. Marlboro Man. 5 May 2009. <http: //www. tvacres. com/admascots_marlboro_man. htm>. Health Canada Labels. 18 Aug. 2005. 5 May 2009. <http: //www. hc-sc. gc. ca/ahc-asc/media/photogal/label-etiquetteeng. php>. Brazil Ads. 5 May 2009. <http: //tobacco. health. usyd. edu. au/site/supersite/resources/docs/gallery_packwarnings. htm>. Australia Ads. 5 May 2009. <http: //www. smoke-free. ca/warnings/Australia-warnings. htm>. Chile Ads. 5 May 2009. <http: //www. smoke-free. ca/warnings/Chile%20 -%20 warnings. htm>.