Visual design Based on Garr Reynolds Presentation Zen

Visual design Based on Garr Reynolds: Presentation Zen

Rule of thirds

10 -20 -30 rule

”Use visuals to enhance words, not duplicate!” TED commandment

6 principles

1. Less is more

Eat only until 80% full

2. Pictures link to message

Individual action is insignificant

3. Quotations enhance message

”No word was ever as effective as a rightly timed pause” Mark Twain

4. Direct the with visuals eye

Direct the eye

5. Use simple images

”It takes one hour of preparation for each minute of presentation time" Wayne Burgraff

6. Use contrasts

46% of mobile gamers are women

If you REALLY need to use text slides

Limit the amount of text

Communicating the change · Who communicates it, when and how? · What materials are used? Who prepares the materials? Who needs to approve them? · Who arranges information sessions for personnel directly affected by the change? · Who informs those employees directly affected who are not in the office (maternity leave, travelling, on holiday)? · Where do people directly affected get more information? Who can they talk to and ask questions from? · Is communications needed to internal or external customers? To cooperation partners/subcontractors? To personnel representatives? Who does it, how and when? · How is the change communicated to the rest of the organisation? · How is the change communicated externally - to press, to community, to investors? · What is the budget for communications (costs and needed resources)? · How is success measured?

Communicating the change Assemble change team Decide on timing Arrange information sessions for personnel Inform whole organization of change Set-up information centre

Use absolute minimum 18 size font

Put only key ideas

Make your items parallel

Parallel items are faster to understand Avoid overuse of emphatic fonts Leave out articles Use solid background, e. g. white Be consistent Parallel, gramatically similar items Presenter has done the processing for audience

Lack of parallelism makes visual slow to process Avoid overuse of emphatic fonts Articles can be left out White is a good color for background What should be done? No parallelism, all items grammatically different Difficult to comprehend

message headings Use

Ice cream consumption per person 5 4. 5 Liters person 4 4, 5 l 4, 3 l 3. 5 3, 5 l 3 2. 5 2, 5 l 2 1. 5 1 0. 5 0 Spring Summer Fall Winter

People eat most ice cream in winter Ice cream consumption person 5 4. 5 Liters person 4 4, 5 l 4, 3 l 3. 5 3, 5 l 3 2. 5 2, 5 l 2 1. 5 1 0. 5 0 Spring Summer Fall Winter