Visual and Graphic Design Color Theory 1 Lesson

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Visual and Graphic Design Color Theory 1

Visual and Graphic Design Color Theory 1

Lesson Objectives • • • Define terminology related to color theory Identify types of

Lesson Objectives • • • Define terminology related to color theory Identify types of color schemes Develop a color scheme Identify the RGB values for drawing objects Design a color wheel using RGB values Establish the CYMK values for drawing objects 2

PART ONE Color Terminology & Color Schemes 3

PART ONE Color Terminology & Color Schemes 3

Color Terminology • Color: Color results when light is reflected off of an object.

Color Terminology • Color: Color results when light is reflected off of an object. As the light hits an object, some of the light wave is absorbed into the object. A portion of the light wave is reflected back to your eyes. • The color that is reflected is determined by the LENGTH of the light wave that is reflected from the object. 4

Color Terminology • Primary colors: – Red, Yellow, and Blue – These are considered

Color Terminology • Primary colors: – Red, Yellow, and Blue – These are considered the basic colors. – All other colors can be created by using a mixture of any of these three colors. RED YELLOW BLUE 5

Color Terminology • Tints – Created by adding white to a color Blue +

Color Terminology • Tints – Created by adding white to a color Blue + White = Blue Tint • Shades – Created by adding black to a color Blue + Black = Blue Shade 6

Color Terminology • Secondary colors: – Orange, Violet, and Green Red – Created by

Color Terminology • Secondary colors: – Orange, Violet, and Green Red – Created by mixing equal amounts of two primary colors + Yellow = Orange Red + Blue = Violet Blue + Yellow = Green 7

Color Terminology Primary + Secondary = Tertiary • Tertiary colors: – These colors can

Color Terminology Primary + Secondary = Tertiary • Tertiary colors: – These colors can be created by mixing a primary color with an adjacent secondary color – OR they can be made by mixing unequal amounts of two primary colors. Yellow + Red + Violet Red + Orange Blue + Green = Yellow Green = Red. Violet = Red. Orange = Blue. Green 8

Color Terminology • Neutral colors: – – White Brown Black Varying shades of each

Color Terminology • Neutral colors: – – White Brown Black Varying shades of each Black Gray White Tan Brown 9

Color Terminology • Color Wheel: – If we arrange the primary, secondary, and tertiary

Color Terminology • Color Wheel: – If we arrange the primary, secondary, and tertiary colors in a circle, adjacent to the colors according to their mixture combinations, we get a color wheel. Green Blue. Green Yellow. Green Blue. Violet Yellow. Orange Red. Violet Red. Orange 10

Color Schemes • Complementary colors: – Any two colors that are exactly opposite on

Color Schemes • Complementary colors: – Any two colors that are exactly opposite on the color wheel Green Blue. Green Yellow. Green Blue. Violet Yellow. Orange Red. Violet Red. Orange 11

Color Schemes • Split-complement colors: – Has three colors – Pick a color –

Color Schemes • Split-complement colors: – Has three colors – Pick a color – Find the two adjacent colors of its complementary color Green Blue. Green Yellow. Green Blue. Violet Yellow. Orange Red. Violet Red. Orange 12

Color Schemes • Analogous colors: – Any three colors that are side by side

Color Schemes • Analogous colors: – Any three colors that are side by side on the color wheel Green Blue. Green Yellow. Green Blue. Violet Yellow. Orange Red. Violet Red. Orange 13

Color Schemes • Triad colors: – 3 colors that are equally distant from each

Color Schemes • Triad colors: – 3 colors that are equally distant from each other on the Yellowcolor wheel Green – Most basic triad scheme is the Yellow 3 primary colors – If you lay an equilateral Yellowtriangle (triangle with all three. Orange sides the same length) in the Orange middle of the color wheel, the tips of the triangle will point to three colors that make up a triadic scheme. Green Blue. Violet Red. Orange 14

Color Schemes • Square Scheme: – Have four colors that are equally distant from

Color Schemes • Square Scheme: – Have four colors that are equally distant from each other on the color wheel – If you lay a square in the middle of the color wheel, the tips of it will point to the four colors that make up a tetrad scheme. Green Blue. Green Yellow. Green Blue. Violet Yellow. Orange Red. Violet Red. Orange 15

Color Scheme Example • Square Pairs – Place a square in the middle of

Color Scheme Example • Square Pairs – Place a square in the middle of the color wheel. – Your four colors are located at the corners of the square. – Choose two colors for the majority of your objects and let the other two colors be accents. 16

Color Scheme Example • Analogous Scheme – Choose any 3 colors that are side

Color Scheme Example • Analogous Scheme – Choose any 3 colors that are side by side on the color wheel. – Any neutral color may be brought in as an accent. 17

The Meaning of Color Black White Click on a color to learn about its

The Meaning of Color Black White Click on a color to learn about its meaning.

The Meaning of Color-Red • Red is the color of fire. It is associated

The Meaning of Color-Red • Red is the color of fire. It is associated with energy, war, danger, strength, power, determination and love. • Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. It is a color found in many national flags. • Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. Red is widely used to indicate danger (high voltage signs, traffic lights). Return to Meaning of Color Main Page

The Meaning of Color-Orange Return to Meaning of Color Main Page • Orange combines

The Meaning of Color-Orange Return to Meaning of Color Main Page • Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, and encouragement. • To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. • Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design.

The Meaning of Color-Yellow • • • Return to Meaning of Color Main Page

The Meaning of Color-Yellow • • • Return to Meaning of Color Main Page Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. Use yellow to evoke pleasant, cheerful feelings. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.

The Meaning of Color-Green • • Return to Meaning of Color Main Page Green

The Meaning of Color-Green • • Return to Meaning of Color Main Page Green is the color of nature. It symbolizes growth, harmony, and freshness. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money. Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. Green, as opposed to red, means safety; it is the color of free passage in road traffic. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street. Dark green is associated with ambition, greed, and jealousy. Olive green is the traditional color of peace.

The Meaning of Color-Blue • Blue is the color of the sky and sea.

The Meaning of Color-Blue • Blue is the color of the sky and sea. It symbolizes trust, loyalty, wisdom, confidence, intelligence, and truth. • Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. • Blue is used to promote products and services related to cleanliness (water purification filters, cleaning liquids), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). • When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero. Return to Meaning of Color Main Page

The Meaning of Color-Purple • Purple combines the stability of blue and the energy

The Meaning of Color-Purple • Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic. • According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial. Return to Meaning of Color Main Page

The Meaning of Color-White • White is associated with light, goodness, and innocence. It

The Meaning of Color-White • White is associated with light, goodness, and innocence. It is considered to be the color of perfection. • White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. • White is associated with hospitals, doctors, and sterility. White is also often associated with low weight, low-fat food, and dairy products. Return to Meaning of Color Main Page

The Meaning of Color-Black • Black is associated with power, elegance, death, evil, and

The Meaning of Color-Black • Black is associated with power, elegance, death, evil, and mystery. • Black is a mysterious color associated with fear and the unknown (black holes). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie event). • Black gives the feeling of perspective and depth. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme. Return to Meaning of Color Main Page

PART TWO Electronic Color & RGB values Copyright © Texas Education Agency, 2013. All

PART TWO Electronic Color & RGB values Copyright © Texas Education Agency, 2013. All rights reserved. 27

Electronic Color • Computer Monitors: – Use light in 3 colors to create images

Electronic Color • Computer Monitors: – Use light in 3 colors to create images on the screen – Monitors use RED, GREEN, and BLUE color Green – This is called RGB – Text and object color are determined by its RGB values Blue Red 28

Electronic Color • Setting RGB values: – Click on the Shape Fill button –

Electronic Color • Setting RGB values: – Click on the Shape Fill button – Choose the More Fill Colors option – Click on the Custom tab 29

Electronic Color • Setting RGB values: – A color is defined by three values

Electronic Color • Setting RGB values: – A color is defined by three values – These values must be within the number range 0255 – Blue is created by a Blue value of 255; Red and Green values are 0 – Equal values of Red and Green create Yellow 30

Electronic Color • Setting RGB values: – When all values are 0, it creates

Electronic Color • Setting RGB values: – When all values are 0, it creates black – When all values are 255, it creates white 31

Assignment #1 • Create a color wheel: – Create drawing objects and fill them

Assignment #1 • Create a color wheel: – Create drawing objects and fill them with color by changing the RGB values. – Move and rotate the objects to create a color wheel. – There should be 4 color variations between each primary and secondary color. 32

PART THREE Printed Color & CMYK values 33

PART THREE Printed Color & CMYK values 33

Pigment Color • Color Printers: – Use mixtures of 4 colors – Printers use

Pigment Color • Color Printers: – Use mixtures of 4 colors – Printers use CYAN, MAGENTA, YELLOW, and BLACK color – This is called CMYK Magenta Cyan Yellow Black 34

Pigment Color • Color Printers: – Combinations of CMYK will create Blue, Red, or

Pigment Color • Color Printers: – Combinations of CMYK will create Blue, Red, or Green – The monitor screen displays color in RGB values; the printer will print that color in CMYK values. – Sometimes, the translation causes the color on a printout to be different than that on the screen Magenta Yellow + Cyan = Blue + Yellow = Red + Cyan = Green 35

Pigment Color • Setting CMYK values: – In some programs, you can switch the

Pigment Color • Setting CMYK values: – In some programs, you can switch the color mode from RGB to CMYK 36

Pigment Color • Setting CMYK values: – A color is defined by four values

Pigment Color • Setting CMYK values: – A color is defined by four values – These values must be within the number range 0 -100 – You can achieve the same color selection as RGB but using CMYK values instead – The color Blue • in RGB values is 0, 0, 255 • In CMYK values is 99, 67, 0, 20 Copyright © Texas Education Agency, 2013. All rights reserved. 37

Assignment #2 • Create a paint strip: – Using a software program that allows

Assignment #2 • Create a paint strip: – Using a software program that allows CMYK values, recreate the color scheme of a paint chip sample. – Print the document, then record the RGB values and CMYK values for each color. – Print the document in color. – Staple the paint chip sample to the document. 38

The End 39

The End 39