VISUAL AIDS for a VISUAL AGE Power Point

VISUAL AIDS for a VISUAL AGE Power. Point Handouts

Well designed slides Increase retention will Reinforce ideas Build confidence in the presenter

Design principle: Templates Select a template in which Avoid templates with • The color of the • Shifting backgrounds background is uniform from light to dark • Has no conflicting • Distracting design elements, such as company logos • Has a background color that enhances the • Bright shades of color visibility of the words on that inhibit readability the slide of lettering

Design principle: Flow • Left to right • Top to bottom Read this first This second This third This last

Design principle: Size and placement Eye assumes • larger text is more important than smaller text • indented text is proof for non-indented text

Design Principles: Content • Preview key ideas • Write deductively • Edit for – Conciseness – Parallel structure

Presentation preview for a proposal • Goal: We need to compete vigorously in the breakfast beverage market as consumers are substituting breakfast drinks for breakfast cereals. • Situation: Atkins protein shakes are winning early adopters and becoming the market leaders • Challenge: How can we transfer Special K cereal health equity to breakfast beverages and gain a foothold in this fast growing market?

Preview slide for Issue Analysis Issue: Customers and consumers are reporting Special K protein shake packaging leaks. Situation: This situation is hurting the reputation of the brand: with increasing returns as well as customer and consumer complaints Challenges: To immediately regain customer and consumer confidence and to fix the package design

Develop deductive arguments • Main Point: Thesis – Mocha flavored shakes should be expanded nationally • Rationale: Answers Why questions – Test market results indicate high consumer acceptance • Data: Empirical proof – With limited marketing in the Dayton test market we sold 750 cases vs. a projection of 500 cases, with little cannibalization of our brands • Impact: Estimate of significance – Similar results in a national rollout would produce a net category gain of 3%, helping meet annual sales goals.

Use positive language Positive language Negative language • Focus on information relevant to job criteria • Speak in simple, easily accessible language • Do company research to determine where new jobs are being offered • Don’t tell life story • Don’t use jargon • Hiring patterns change daily but America is always hiring

Compose lists in parallel structure Parallel structure Not in parallel structure • Develop functional leadership first • Earn the opportunity to command • Prepare to deal with stereotyping • Don’t expect command-type responsibility up front • Meritocracy-based organizations • Stereotyping exists

Write concisely Use easily understood key words, phrases and symbols

An Example • The cost of wheat declined by 6. 3% in the third quarter of this year • Third quarter wheat prices down 6. 3% • Q 3 wheat prices 6. 3%

Before: Design Criteria for a Written Report • Prepare a 1 -2 page report using a series of headings and subheadings identifying the topics discussed in that section. • Use bold face for all headings. • Use bullets when appropriate for materials that constitute a list • Be sure you use a Calibri font and font size of 12 throughout. • Provide a line of white space between all paragraphs and between headings and paragraphs 62

After: Design Criteria for a Written Report • Length: 1 -2 pps • Design: – Boldfaced headings and subheadings – Bulleted lists • Font: Calibri • Font size: 12 pt • Line of white space: – Between all paragraphs – Between headings & paragraphs 70 27

ABC’s Vision Our Vision and Purpose are at the heart of everything we do. Simple yet powerful, they define why we're here and where we're goingmade possible by the extraordinary talent of everyone who works here. People like you. Our Vision is to enrich and delight, through foods and brands that matter. Our Purpose is to nourish families so they can flourish and thrive. Our Heritage drives the future of our company and keeps us excited about tomorrow. 80

ABC’s Vision Mission: Enrich and delight, through foods and brands that matter Purpose: Nourish families so they can flourish and thrive People: Hire and develop extraordinary talent Heritage: Understand how our past inspires our future 31

Values We act with integrity and show respect; we are all accountable; we are passionate about our business, our brands and our food; we have the humility and hunger to learn; we strive for simplicity; and we love success.

Values • Passion • Eagerness to learn • Committed to success • • Accountability Simplicity Humility Integrity

Rules: Text Size • 32 points • 28 points • 24 points 32 preferred size for main bullets 24 preferred size for sub-bullets • 22 points • 20 points • 18 points • 16 points • 14 points • 12 points • 10 points • ouch 44 preferred size for titles 18 absolute minimum for big screen use These sizes should only be used for printed pages

Text Sizing Principles –Larger is typically easier to read than smaller – Rehearse: 32 • View slides as readers will to assess readability of slides 18

Preview from Audience Perspective 12 pt 14 pt regular text looks great 12 pt 14 pt 16 pt regular text looks small

Rules: Color Management • use strong contrasts of text and background • Avoid medium colors • monochrome text often easiest to read dark over light Light over dark light over dark

Rules: Contrast Use dark & light hues Avoid “medium” colors Good contrast?

Use Strong Color Contrasts ABC ABC ABC

Color and Design • Color • Pictures and wallpaper • Decorative elements • Tables and charts

Color and Design • Color • Pictures and wallpaper • Decorative elements • Tables and charts

Color and Design • Color • Pictures and wallpaper • Decorative elements • Tables and charts

Color and Design • Color • Pictures and wallpaper • Decorative elements • Tables and charts

Color and design • Color • Pictures and wallpaper • Decorative elements • Tables and charts

Color and design • Color • Pictures and wallpaper • Decorative elements • Tables and charts

Rules: Good Graphs Title: Clearly describes point that graphic proves Graph: Easy to find proof for title claim Space: Graphic fills majority of slide space Design: – Helps immediately show important relationships – Limits text callouts – Limits use of color

Use a flow chart to clarify relationships

Organize Data to Show Implications of Numbers and Trends Relative Brand Share 160 144 140 120 100 80 60 80 73 29 40 20 37 31 11 0 Brand A Brand B Brand C Brand D Brand E Brand F Brand G

Organize Data to Show Implications of Numbers and Trends

Dramatic Revenue Growth (billions USD) 41. 4 > > 3. 5 X 0 1 18. 2 2 X

Expanding Economy 2005 Comparative Gross Domestic Product (GDP) $ Trillions Italy France United Kingdom Southeast China Represents world’s 5 th largest economy Germany Japan U. S (excl. Southeast) Source: US Bureau of Economic Activity

Expanding Economy Projected Annual GDP by State (2000 -2010) 4 of top 10 fastest growing states in Southeast 2. 4% 2. 2% 1. 8% Projected U. S. GDP Growth 2. 0% 1. 9% FL GA WA CA NC TN 1. 9% TX 1. 9% VA Source: U. S. Bureau of Economic Activity 1. 8% WI MN

Spatial Logic 15557963124 1. 555. 796. 3124

Rules: Spatial Logic • Use all the space – both vertical & horizontal • Highlight to reveal relationships – elements distinct – white space used well – relationships revealed through white space, text size, and color • Offset rather than center slide elements

Poor Use of Spatial Logic: Assets Current: Cash, Accounts Receivable, Prepaid Expenses Fixed: Property, Plant, Equipment Intangible: Bonds, Notes Equity: Capital, Reserves

Better Use: Assets • Current – Cash, Accts Rec, Ppd expense • Fixed – Property, plant, equipment • Intangible – Bonds, notes • Equity – Capital, reserves

Assets Current -- Cash -- Accts Receivable -- Prepaid Expenses Fixed – Property – Plant – Equipment Intangible – Bonds – Notes Equity -- Reserves – Capital

Before: Etiquette Meeting Agenda • Get them seated • Welcome • Introductions • Organization update • Introduction of featured program • Introductions • Dress & Grooming • Invitations • Meals • Evaluations • Close

After: Etiquette Workshop Agenda Welcome and introductions Organizational update Featured program -Dress & grooming -Meals -Networking -Telephone manners Evaluations Close

Fill the slide

A Few More Tips • blank the screen B or W [#] + A or = • jump directly to a slide • show or hide cursor • reveal hidden slide (if next) H Enter

Handouts • Summarizes entire presentation in 1 -2 pages • Uses effective document design techniques