Vision Mission and Values By Chloe J Chatton

Vision, Mission and Values By Chloe J Chatton

Mission Vision Values Corporate Strategy

Vision: what the organisation wants to do/be seen/contributes to society. The aim of the business and what it wants to achieve. The vision statement should be agreed by all board of directors and stakeholders and transposed to the whole organisation. Mission: How they plan to achieve the organisational vision. The actions taken in achievable measures and helps to clarify the practical aspects of what the organisation will actually do. Values: The underpinning aspects that influence everything an organisation does as well as relationships with stakeholders and the company’s reputation. Often values are expressed in the form of guidelines and rules within a code of conduct.

Example: Coca Cola http: //www. coca-colacompany. com/our-company/mission-vision-values

Vision Mission Values • To create businesses that a human centred and responsible. Putting their customer’s needs first and understanding the impact they may have on the environment. • Collaborate with businesses and provide a human centred aid within their corporate strategy. • Responsibility • Empathy • Quality • Diversification • Equality and Fairness • Functional Leadership • Always see the bigger picture – the smallest action can create a huge reaction.