VISION EASE Photochromic Lenses The NoCompromise Photochromic Todays
- Slides: 15
VISION EASE Photochromic Lenses The No-Compromise Photochromic
Today’s Savvy Consumer • • Making smarter choices – Better / equivalent performance – More value Historically, consumers have had to compromise with some aspect of Photochromic offerings 1. 2. VISION EASE Consumer Research The State of Private Label Around the World. Nielsen 2014 2
The No-Compromise Photochromic The Playing Field Has Been Leveled • VISION EASE Photochromic Technology – Improved True Gray and Brown Color – Clarity and fade back superiority maintained – Darker full activation – Not a Life. Rx rebrand Clearer, Faster, Darker 3
CLARITY INDOORS VISION EASE Photochromic lenses are 2. 5% Clearer than T 7 indoors. Percent Light Transmission (gray) at 73. 4 F (23 C) 4
ACTIVATION HEADING OUTDOORS VISION EASE Photochromic lenses are 27% Faster to activate than T 7 Percent Light Blocked (gray) at 73. 4 F (23 C) at 1 minute 5
TOTAL DARKNESS VISION EASE Photochromic lenses are 7. 3% Darker than T 7 Percent Light Blocked (gray) at 73. 4 F (23 C) at 15 minutes 6
FADEBACK HEADING INDOORS VISION EASE Photochromic lenses are 44% Faster to Fadeback than T 7 Percent Light Transmission (gray) at 73. 4 F (23 C) at 1 minute 7
Room Temperature Sensitivity (gray) 73. 4 F (23 C) Photochromic Performance Xenon arc lamp 15 min on 45 min off Room Temperature 100 90 80 VE Photochromic Transmittance (%) 70 60 50 Transitions XTRActive 40 30 20 Transitions VII 10 0 0 5 10 15 20 25 30 35 Time (min) 40 45 50 55 60 Advantage - VISION EASE Photochromic 8
Cold Temperature Sensitivity (gray) 41 F (5 C) Photochromic Performance Cold Weather 100 90 80 VE Photochromic Transmittance (%) 70 60 50 Transitions XTRActive 40 30 20 Transitions VII 10 0 0 5 10 15 20 25 30 35 Time (min) 40 45 50 55 60 Advantage - VISION EASE Photochromic 9
Hot Temperature Sensitivity (gray) 95 F (35 C) Photochromic Performance Xenon arc lamp 15 min on 45 min off Hot Temperature 100 90 80 VE Photochromic Transmittance (%) 70 60 50 Transitions XTRActive 40 30 20 Transitions VII 10 0 0 5 10 15 20 25 30 35 Time (min) 40 45 50 55 60 Small Advantage – T 7. Difference less than 3 percentage points of transmission. 10
VISION EASE Photochromic Brown Performance Clarity Indoors Percent Light Transmission (gray) at 73. 4 F (23 C) Activation Heading Outdoors Percent Light Blocked (gray) at 73. 4 F (23 C) at 1 minute Total Darkness Percent Light Blocked (gray) at 73. 4 F (23 C) at 15 minutes Fadeback heading indoors Percent Light Transmission (gray) at 73. 4 F (23 C) at 1 minute 11
Equivalent Blue Light Protection Percent Light blocked between 380 and 460 nm Indoor Outdoor Gray Brown VISION EASE Photochromic 43% 37. 3 91% 94 T 7 49% 47 91% 94 Percent light blocked between 380 -460 nm 12
Performance Consumers Want • • Clearer, Faster, Darker Growth Opportunity 1. 2. VCA VISION EASE Consumer Research 13
Availability • Currently Available (Gray, Brown*) – SFSV – D 28 Bifocal – D 35 Bifocal – 7 x 28 Trifocal – Novel PAL *Brown SV / D 28 available Mid September 2017 *Brown D 35 / 7 x 28 available Mid October 2017 14
Thank you! visionease. com 7000 Sunwood Drive NW Ramsey, MN 55303 763 -576 -3930 800 -328 -3449 Title of presentation 15
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