VISION By Connie Abert Jenny Erickson Strategic Planning

VISION By Connie Abert & Jenny Erickson Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Patch Adams visionary Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Vision: Develop a clear description of what the organization (or community) should look like after it successfully implements it strategies and achieves its full potential. - Bryson Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Importance of Visioning Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Vision: Long & Short of It • Brief Vision Statement – Can be short and sometimes slogany • Vision Sketch – created throughout the plan – More detailed, may be a step early in the planning process used to help identify issues. • Full Blown ‘Vision of Success’ – step 8 – Includes a detailed description of the future state for multiple aspects of a community/organization Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Vision Statement Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Vision Statement Examples: • Is to be Door County’s preeminent resort and conference center. – Landmark • Is on a journey to discover and model the interactive learning community of the 21 st century. – Fox Valley Technical College • Is Wisconsin’s education network for engaging people and their communities in positive change. – UW-Extension Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Vision Sketch: Sauk County Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Plan Summary Step 8. Vision of Success (optional) • Organization’s mission • Basic philosophy • Core values • Basic strategies • Performance criteria • Important decision rules • Ethical Standards Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Vision Characteristics • Future-oriented • Idealistic • Fits with the organization's history and culture • Inspirational • Purposeful • Ambitious Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

I Have a Dream Vision Video Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Creating a Vision Sketch 1. ) Describe the organization as it is today. 2. ) What it could be like in the future? People Services Mission Structure Resources Processes Culture Strategic Planning External Support University of Wisconsin-Extension • Cooperative Extension © 2009

Questions to help vision: • What are our hopes and dreams for the future? • How do you want future generations to describe our organization or community? • What do you want to create? Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Get Visioning Continued: • What do you want the 2020 newspaper headline say about our organization/community? • What will we look like if we are successful? • What do you want to have in place by certain point in time? Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

When to Vision Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Common Mistakes • Developed BY management FOR the organization • Low involvement/no commitment • Not communicated • Set in stone • Rush the process, “Let’s just get it done. ” Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Mission Vs. Vision: A mission clarifies an organization’s purpose. A vision clarifies what it should look like and how it should behave as it fulfills its mission. Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Prairie du Sac Community Garden The mission of the garden is to provide an affordable place for community members to grow fresh veggies and flowers. Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

Prairie du Sac Community Garden My vision for the garden… • The community garden is a sustainable organization. • Place where residents come to connect with their community. • Everyone has access to healthy veggies. • The community develops healthier eating habits. Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

“If you do not know where you’re heading, you’re likely to end up somewhere else. ” -Yogi Berra Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009