Vision and Mission Vision Vision is a concept

Vision and Mission

Vision • Vision is a concept, that refers to one’s mental image of the future. Vision refers to the optimum future state of affairs that one can imagine for an individual or for an institution. (Wallace, Engel et al, 1997) • A Mission Statement is a brief description of the higher goals of an organisation. It's purpose is to improve the cohesion and coherence of an organisation.

Mission • The mission statement of an organization is normally short, to the point, and contains the following elements: – Provides a concise statement of why the organization exists, and what it is to achieve; – States the purpose and identity of the organization; – Defines the institution's values and philosophy; and – Describes how the organization will serve those affected by its work.

Cont…. • Unlike the vision statement, a statement focusing on the future, the business mission statement focuses on the current farm business. The business mission statement outlines “who we are, what we do, and for whom we do it. ” It provides a concise summary of the farm business’s purpose. The mission statement deals with what the farm business is about and why.

Vision vs. Mission • The vision is more broad and future oriented – the goal on the horizon • The mission is more focused – how you will get to the horizon • A mission statement tells what business you are in and what products and services you will offer. It is a clear statement of purpose. A mission statement may last for decades. • A vision transforms the organization. It provides a picture of what could be. It is a catalyst that can impel an organization to move toward that dream. As dreams come true or realities change, visions change. It is a goal of the highest order.

Importance of vision and mission • An exciting, inspirational vision – Challenges and motivates workforce – Arouses strong sense of organizational purpose – Induces employee buy-in – Galvanizes people to live the organization

• Our Vision • Our path must always be guided by integrity, thoughtfulness and creativity. Our solutions, focused on the needs of our clients. Thus we will become the insurer people trust and turn to, the leader the industry looks to. • Our Mission • To protect our personal clients, their families and way of life. • To protect our corporate clients, their business and employees.

IBM • International Business Machines (IBM) Mission Statement and/or Vision Statement We strive to lead in the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics.

Google To organize the world's information and make it universally accessible and useful.