VIRTUAL WORLD AVATAR PROFILE Ch 7 DemographicGeographic Profile

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VIRTUAL WORLD “AVATAR” PROFILE (Ch. 7) Demographic/Geographic Profile American Male (Group #2) American Female

VIRTUAL WORLD “AVATAR” PROFILE (Ch. 7) Demographic/Geographic Profile American Male (Group #2) American Female (Group #3) Foreign Male (Group #1) Foreign Female (Group #4)

VIRTUAL WORLD “AVATAR” PROFILE (Ch. 7) Psychographic/Behavioral Profile American Male (Group #2) American Female

VIRTUAL WORLD “AVATAR” PROFILE (Ch. 7) Psychographic/Behavioral Profile American Male (Group #2) American Female (Group #3) Foreign Male (Group #1) Foreign Female (Group #4)

VIRTUAL-WORLD “AVATAR” SCENARIO BRAND ASSOCIATIONS (Ch. 7) Geo-Demographic Profile Brand Associations American Male (Group

VIRTUAL-WORLD “AVATAR” SCENARIO BRAND ASSOCIATIONS (Ch. 7) Geo-Demographic Profile Brand Associations American Male (Group #2) American Female (Group #3) Foreign Male (Group #1) Foreign Female (Group #4)

VIRTUAL-WORLD “AVATAR” SCENARIO BRAND ASSOCIATIONS (Ch. 7) Psychographic/Behavioral Profile Brand Associations American Male (Group

VIRTUAL-WORLD “AVATAR” SCENARIO BRAND ASSOCIATIONS (Ch. 7) Psychographic/Behavioral Profile Brand Associations American Male (Group #2) American Female (Group #3) Foreign Male (Group #1) Foreign Female (Group #4)

VIRTUAL-WORLD “ SCENARIO INTERACTION MOTIVATION PROFILE (Ch. 8) VIRTUAL WORLD SCENARIO “MOTIVES” During Avatar

VIRTUAL-WORLD “ SCENARIO INTERACTION MOTIVATION PROFILE (Ch. 8) VIRTUAL WORLD SCENARIO “MOTIVES” During Avatar Script Interaction & “MOTIVATION” for VIRTUAL BRANDS MOTIVES Physical Security Social. Emotional Psychological – Actualization Other ($, Image, New, Pleasure, etc. ) AM. MALE (#2) AM. FEMALE (#3) FOREIGN M (#1) FOREIGN F (#4)

VIRTUAL WORLD SCENARIO PROFILE … KNOWLEDGE - “ABILITY” (Ch. 10) Beliefs Avatar Profile “AMERICAN

VIRTUAL WORLD SCENARIO PROFILE … KNOWLEDGE - “ABILITY” (Ch. 10) Beliefs Avatar Profile “AMERICAN MALE” (#2) Virtual World Interaction SCENE 1 Virtual World Interaction SCENE 2 Virtual World Interaction SCENE 3 Feelings Attitudes

VIRTUAL WORLD SCENARIO PROFILE … KNOWLEDGE - “ABILITY” (Ch. 10) Beliefs Avatar Profile “AMERICAN

VIRTUAL WORLD SCENARIO PROFILE … KNOWLEDGE - “ABILITY” (Ch. 10) Beliefs Avatar Profile “AMERICAN FEMALE” (#3) Virtual World Interaction SCENE 1 Virtual World Interaction SCENE 2 Virtual World Interaction SCENE 3 Feelings Attitudes

VIRTUAL WORLD SCENARIO PROFILE … KNOWLEDGE - “ABILITY” (Ch. 10) Beliefs Avatar Profile “FOREIGN

VIRTUAL WORLD SCENARIO PROFILE … KNOWLEDGE - “ABILITY” (Ch. 10) Beliefs Avatar Profile “FOREIGN MALE” (#1) Virtual World Interaction SCENE 1 Virtual World Interaction SCENE 2 Virtual World Interaction SCENE 3 Feelings Attitudes

VIRTUAL WORLD SCENARIO PROFILE … KNOWLEDGE - “ABILITY” (Ch. 10) Beliefs Avatar Profile “FOREIGN

VIRTUAL WORLD SCENARIO PROFILE … KNOWLEDGE - “ABILITY” (Ch. 10) Beliefs Avatar Profile “FOREIGN FEMALE” (#4) Virtual World Interaction SCENE 1 Virtual World Interaction SCENE 2 Virtual World Interaction SCENE 3 Feelings Attitudes