Viewing Unit TERMS Shape A space enclosed by

Viewing Unit TERMS

Shape �A space enclosed by a line �Shape can be used symbolically �i. e. : a heart shape for love

Line �Has length and direction �Lines can be suggested movement, order, tension, division and emotion

Color �The effect of color and shading is emotional �Color can be used symbolically �i. e. : green for jealousy

Texture �The quality or ‘feel’ of an object’s surface

Form �Height, width, and depth of a structure that can create perspective

Collage �An artistic composition made of various materials mounted on a surface

Emphasis �Drawing attention to something by use of color, side or placement

Focal Point �The main area of interest �Where your eyes are drawn as you look at a poster

Headline �Words at the top of an article that indicate the topic �[much like the topic]

Thumbnail Sketch �A rough ‘draft’ of a visual

Target Audience �The intended audience of an artist presenting a piece of work �Can be SPECIFIC (ex: elementary school children, parents, educators etc) �Or GENERAL (ex: general public, all people)

Purpose �The intended goal of an artist in creating and presenting a piece of work �It can be the reason for the selection. �Ex: to entertain, to inform, to convince, to educate, to persuade

Editorial Cartoon �A single frame political/current issues cartoon on the editorial page

Caricatures �The exaggerated portrayal of characters in an editorial cartoon

Caption �Words beneath a photograph that explains the subject

Layout �How images are arranged in a visual �Ex: where the print will be placed/where the graphics will be/where the pictures maybe placed

Font Size �The best font size to capture the viewer’s attention �It is often necessary to use a number of different font sizes

Message �Similar to the overall purpose of the visual �The point the artist is trying to get across to the target audience

Important Aspects �Importance of font size: different font sizes needed �Use of color: why certain colors would be used �Use of headings �Text and Visual needed to get across the message �How an ad or poster gets across its message