Veteran Training Group Tour Operator Business August 2011

Veteran Training Group & Tour Operator Business August 2011

Give top 10 current • World Strides • Smithsonian Student • Colonial Connections Travel • Mount Vernon Travel • Tauck World Discovery* • Trafalgar Tours* • Julian Tours • American Christian Tours • Close Up Foundation • School Tours of America

Top 10 Tour Operators in 2010 32. 3% World. Strides Colonial Connections 16. 0% Mount Vernon Travel 8. 8% Trafalgar Tours 3. 8% American Christian Tours 2. 9% School Tours of America 2. 6% Smithsonian Student Travel 2. 5% Tauck World Discovery 2. 4% Julian Tours 2. 3% Close Up Foundation 1. 9% 0% 10% 20% 30% 40%

Admission: August 2010 -2011 8% 13% Tour Operators School Groups General Admission 79% Groups= 21% of total admissions!

Guided vs. Self-Guided: 2010 -11 8. 43% 55. 87% 6. 67% 29. 03% Self-Guided Tour Operator Self-Guided Group Guided Tour Operator Guided Group Goal = Convert 15% Self-Guided Tours into Guided Tours

Combination Group Visits 4. 4% 29. 6% Combination Jamestown Settlement Yorktown Victory Center *Net Sales 66. 0% Goal = Up Sell Combination Admission

Revenue by Market Segments: August 2010 -11 4. 50% School Groups Boy Scouts Girl Scouts Tour Operators SMERF 32. 03% 0. 14% 0. 44% 62. 89% Goal = Increase Adult Groups SMERF: Social, Military, Educational, Religious, Fraternal

Groups by State 4. 85% 2. 00% 2. 99%2. 23% VIRGINIA NORTH CAROLINA MARYLAND CALIFORNIA PENNSYLVANIA 71. 88% Groups from 45 States and Canada

Marketing: Sales & Promotions �Sales Calls & Sales Missions �Attend Annual Conferences: Tour Operators �ABA: American Bus Association (2 Reps=200+) �SYTA: Student & Youth Travel Association (60+) �NTA: National Tour Association (90+) �VMA: Virginia Motorcoach Association (30+) � NCMA: North Carolina Motorcoach Association �PBA: Pennsylvania Bus Association (400 GL) �Going on Faith Conference �African American Travel Planners (190)

Marketing: Sales & Promotions �Database of over 1600 Tour Operators & Receptive �Familiarization Tours & Trainings (On-Site) �Tourism Alliance Sponsored Area FAMs �Site Inspections �Guide Training �Special Events: Exhibit Opening & Godspeed Sails �Direct Marketing �Eblast newsletters, special events and group planners.

Student & Youth Travel Association Update from Joan There are 91 companies present and a 150 tour operator delegates, there also receptive operators who specialize in our destination here. 28 countries are represented here. This conference is small compared to others ABA, NTA with only 950 attendees, we get more time to spend with everyone. These tour operators are so valuable to us, they sell directly to the schools and reach many more than we ever could. They bring us multiple groups, where a teacher may bring us only one a year. So please remember as you greet the groups, the tour escort is very important to us, they report back to the tour operator on their guided tour experience. If they are not happy we might not get the repeat business or may even be written out of the tour. I’ve met with 50 companies so far and will meet with more this afternoon. They are all pleased that we offer the same rate for guided and self-guided tours at JYF, they see the value of guided tours and prefer to sell them. I’ve received nothing but excellent comments about our facilities and service at JS and YVC. There is even more interest in HO programs. So MPA’s pat yourselves on the back and keep up the good work.

Customer Service Customer = 1. Tour Operator/Escort & 2. Group TIME “Our biggest challenge is having the MPA’s return the group at the time requested by our tour escorts. Often times when a group is late returning the MPA(s) say it’s because the group was having a good time or they had lots of questions or the MPA had a lot to cover. We want our groups to have the best possible experience and we appreciate the MPA’s enthusiasm, but please ask them to keep in mind that the group has other places to go and things to see that are also part of their itinerary. ” Operator Goal = Educating & Keeping the Customer Satisfied! -Tour

Website

Flip book

Pricing

Cafe Bag Lunch Menus • New Elementary • School • Adult Café Buffet

Gift shop Groups can order prepackaged educational souvenirs. Request that school groups have chaperones in gift shop with students.

Enewsletter • New in 2011, quarterly enewsletter! • Currently consumer or general interest. • Next phase, target market segments. • Sign up today on www. historyisfun. org!

Williamsburg Commercials www. visitwilliamsburg. com Fife Mom Slide Coordinate efforts with partners to maximize joint marketing opportunities.

Thank you!