VETBusiness Partnerships on Workbased learning and Apprenticeships VET
VET-Business Partnerships on Work-based learning and Apprenticeships VET 2 Business Curriculum: Digital Competences Module name: Social Media Channels & Networks in Hospitality & Catering sector Module code: VET 2 B-DC 2 Unit name: The new Networks in Hospitality & Catering Sector Unit code: DC 2. 2 Author: AKMI SA Project Number: 585211 -EPP-1 -2017 -1 -EL-EPPKA 3 -VET-APPREN
Aims and Objectives • The aim of this presentation is to introduce learners to the concept of Tripadvisor. • The objectives of this presentation is to familiarize learners with the concept of Tripadvisor, to understand its importance for Hotels and Restaurants and to highlight its benefits and negative aspects. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Learning outcomes • At the end of this presentation (or section), you will be able to: – Know the concept of Tripadvisor – Be aware of the social media channels & networks – Understand the importance of Tripadvisor The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Table of contents • Introduction to Tripadvisor – What is Tripadvisor – Why Tripadvisor is important for your business? • Tripadvisor Pros and Cons – The benefits of Tripadvisor – The disadvantages of Tripadvisor The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Introduction to Tripadvisor What is Tripadvisor • Trip. Advisor, Inc. is an American travel and restaurant website company that shows hotel and restaurant reviews, accommodation bookings and other travel-related content. It also includes interactive travel forums. gfg • Trip. Advisor is the largest travel website in the world, with more than 315 million reviewers (active and inactive) and over 500 million reviews of hotels, restaurants, attractions and other travel-related businesses. The website services are free to users, who provide most of the content, and the website is supported by a hotel booking facility and an advertising business model The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Introduction to Tripadvisor What is Tripadvisor • Trip. Advisor was founded by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka in February 2000. • Trip. Advisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel gfg that's right for them. Trip. Advisor-branded sites are available in 49 markets, and are home to the world's largest travel community of 455 million average monthly unique visitors, all looking to get the most out of every trip. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Introduction to Tripadvisor Why Tripadvisor is important for your business? • The travel and tourism industry contributes significantly and largely to the world economy. The internet plays an important role in researching and booking global travel today, as many customers are influencer from the numerous reviews while gfg making their decisions. • Tripadvisor is a leading source of user-generated reviews and has stretched its influence to reach travelers, customers, vacation rentals, travel destinations, flight operators, and many other businesses in the travel industry. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Introduction to Tripadvisor Why Tripadvisor is important for your business? • Actually, the majority of travelers take into account the reviews of the property may it be hotels, restaurants, tourist attractions or holiday rentals. • The Trip. Advisor platform’s activity and operations may be summarised as online inter-relations and dialogue between users gfg who have been customers and the owners of hotel establishments. In addition to managing hotel reservations, holiday lets, flights and entertainment, it also offers the service of comparing prices with tariffs in real time. • In the Trip. Advisor forum, potential customers may also participate by writing questions and doubts, and apart from the forum there is also the possibility of uploading photos to offer a more realistic picture of the establishments. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Tripadvisor Pros and Cons The benefits of Tripadvisor • Help you reach consumers at the moment they are researching your location. For example, as a restaurant owner in Athens, you would benefit with listing your property with Trip. Advisor. Costumers looking for restaurants in Athens gfg could access your information, including a description of the restaurant and a photo and well, they must be on their way towards dining at your restaurant. • Analytics. This will help you to get an enhanced and rectified understanding of your prospective customers and further refine your marketing accordingly. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Tripadvisor Pros and Cons The benefits of Tripadvisor • Customer reviews is the most important benefits of Tripadvisor. The number and content of reviews will increase your Trip. Advisor popularity ranking, determine how much traffic Trip. Advisor produces on your behalf and how many sales you gfg will produce as a result. • If you have numerous good reviews, your hotel or restaurant could be one of the most famous destinations for tourists in your city. Even if you have bad reviews, you gain the opportunity to improve your services in order to attract more customers in a cost-effective way. This interaction is of major importance. negative reviews can be very damaging so hotels are motivated to improve their service levels to avoid future negative comments. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Tripadvisor Pros and Cons The benefits of Tripadvisor • Mobile friendly. This is important in getting to customers at a period when they are most likely to book. • Direct revenue generation. Customers can compare price, availability and instantly book gfgtheir choices. • Online forums give the opportunity to customers to talk, ask questions and voice out their issues, concerns and complaints. • Booking Trends. Tripadvisor shows the travel trends, therefore you could include in your business new services to attract more customers. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Tripadvisor Pros and Cons The disadvantages of Tripadvisor • No control over how the reviews appear. • No ownership of multimedia content uploaded. • Reviews are appearing alongside reviews from your competitors, so people can easily be drawn away from yours gfg • Limited SEO benefit for your website The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Synopsis • This presentation was about the concept of Tripadvisor, including what is Tripadvisor, its importance and highlighting its benefits and disadvantages. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Synopsis • Now that you finished watching it, you should be able to: – Know the concept of Tripadvisor – Be aware of the social media channels & networks – Understand the importance of Tripadvisor The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
List of references • Hoisington Alicia. Why Hoteliers can’t ignore Tripadvisor. Internet. https: //www. hotelmanagement. net/operate/why-hoteliers-can-tignore-tripadvisor. 29 May, 2018. {03/04/2019} • Phocuswire. com. Trip. Advisor for marketing VS your own user review system. Internet. https: //www. phocuswire. com/Trip. Advisor -for-marketing-VS-your-own-user-review-system. 10 October, 2011. {03/04/2019} • Spheremedia. com. Why is Tripadvisor important for your business? Internet. https: //spheremedia. mu/why-is-tripadvisor-important-for -your-business/. {05/04/2019} • Trip. Advisor Has a Massive Influence on a $5 Trillion+ (and Growing) Global Travel Economy, According to New Oxford Economics Study. Internet. http: //ir. tripadvisor. com/news-releases/news-releasedetails/tripadvisor-has-massive-influence-5 -trillion-and-growingglobal. {05/04/2019} The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
VET-Business Partnerships on Work-based learning and Apprenticeships Thank you for your attention! www. vet 2 business. eu @VET 2 Business @Vet 2 business. P Any copyright and Intellectual property laws must be respected and are the responsibility of the author. Project Number: 585211 -EPP-1 -2017 -1 -EL-EPPKA 3 -VET-APPREN
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