VETBusiness Partnerships on Workbased learning and Apprenticeships VET
VET-Business Partnerships on Work-based learning and Apprenticeships VET 2 Business Curriculum: Digital Competences Module name: Social Media Channels & Networks in Hospitality & Catering sector Module code: VET 2 B-DC 2 Unit name: Customer Relation building through Social Media Unit code: DC 2. 3 b Author: AKMI SA Project Number: 585211 -EPP-1 -2017 -1 -EL-EPPKA 3 -VET-APPREN
Aims and Objectives • The aim of this presentation is to introduce learners on what Google Analytics • The objectives of this presentation is to familiarize learners with Google Analytics, its importance and its influence on how to attract the appropriate customers The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Learning outcomes • At the end of this presentation (or section), you will be able to: – Define what Google Analytics is – Identify ways to collect important customers’ data – Employ Google Analytics – Combine customers’ data in order to attract the appropriate audience The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Table of contents • • - Introduction to Google Analytics What is Google Analytics Why Google Analytics is important Benefits of Google Analytics How to use Google Analytics Steps for Google Analytics What is Dashboard Reporting The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Introduction to Google Analytics What is Google Analytics • Google Analytics is a cloud-based analytics tool that measures and reports website traffic. • Google launched the service in November 2005. Google Analytics became the most widely used web analytics service gfg on the web. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Introduction to Google Analytics What is Google Analytics • Google analytics tracks website activity such as session duration, pages per session, bounce rate etc, along with the information on the source of the traffic. • Google Analytics' approach shows high-level, dashboard-type gfg data for the casual user, and more in-depth data further into the report set. • Google Analytics analysis identifies poorly performing pages. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Introduction to Google Analytics Why is Google Analytics important Google Analytics offer important information as following: • The number of sessions, users and new users are available • Pages per session, average time spent on the website, bounce rate, how many people click gfg on a specific link, watch a video, time spent on the webpage • Which are the most and least interesting pages The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Introduction to Google Analytics Why is Google Analytics important • Who visits your website • What users do once they are on your website • When users visit your website gfg Υou could identify more information about your customers, their needs, their preferences and to optimize your website. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Introduction to Google Analytics Benefits of Google Analytics • Understand what kind of first impression you make. Google Analytics lets you see how many people visited your website. • This gives you an opportunity to change a few things – mobile optimization, design, contentgfglength and usefulness • Identify from where your customers come. Knowing the location of your users helps you design specific marketing campaigns and set goals for that area. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Introduction to Google Analytics Benefits of Google Analytics • Helps you to choose the best social media channel. Use GA to figure out where your users are congregating and direct your efforts towards that platform. • Build a customer’s profile. Google Analytics gather gfg information about your visitors and potential customers. • Knowing where the majority of your potential customers come from will help you prepare the site specifically for them, have it translated to their native tongue and so on. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
How to use Google Analytics Steps for Google Analytics • Once you have a Google account, you can go to Google Analytics and click the Sign into Google Analytics button. • You can have up to 100 Google Analytics accounts under one Google account. gfg The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
How to use Google Analytics What is Dashboard • Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most. gfg The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
How to use Google Analytics Reporting Audience reporting • These reports tell you everything you want to know about your visitors. • Information about: Demographics, Interests, Location, gfg Language The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
How to use Google Analytics Reporting Acquisition reporting • These reports will tell you everything you want to know about what drove visitors to your website. gfg The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
How to use Google Analytics Reporting Behavior reporting • These reports will tell you everything you want to know about your content. • You will be able to see whatgfgterms are searched for and the pages they are searched upon • You can also learn how fast your website loads The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Synopsis • This presentation was about the Google Analytics, its importance and its influence on how to attract the appropriate customers. Also the reporting was presented. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Synopsis • Now that you finished watching it, you should be able to: – Define what Google Analytics is – Identify ways to collect important customers’ data – Employ Google Analytics – Combine customers’ data in order to attract the appropriate audience The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
List of references • Grabowksi Pawel. Building a Customer Profile with Google Analytics. Internet. https: //serps. com/blog/building-a-customer-profile-withgoogle-analytics/. {11/04/2019} • Keogh Michael. The absolute beginner’s guide to Google Analytics. Internet. http: //www. olinlee. com/wpcontent/uploads/2016/12/Google-Analytics-ebook. pdf. {12/04/2019} • Summers Rachel. Top 10 benefits of Google Analytics for your business. Internet. https: //blog. apruve. com/10 -benefits-of-googleanalytics-for-business. 23 July, 2018. {12/04/2019} • Umassmed. edu. Google Analytics. Internet. https: //www. umassmed. edu/globalassets/it/web-services/googleanalytics/google-analytics-user-guide. pdf. {12/04/2019} • Wikipedia. com, Google Analytics. Internet. https: //en. wikipedia. org/wiki/Google_Analytics {10/04/2019} The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
VET-Business Partnerships on Work-based learning and Apprenticeships Thank you for your attention! www. vet 2 business. eu @VET 2 Business @Vet 2 business. P Any copyright and Intellectual property laws must be respected and are the responsibility of the author. Project Number: 585211 -EPP-1 -2017 -1 -EL-EPPKA 3 -VET-APPREN
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