VETBusiness Partnerships on Workbased learning and Apprenticeships VET
VET-Business Partnerships on Work-based learning and Apprenticeships VET 2 Business Curriculum: Digital Competences Module name: Social Media Channels & Networks in Hospitality & Catering sector Module code: VET 2 B_DC-2 Unit name: The new Networks in Hospitality & Catering Sector Unit code: DC 2 -2 Author: DGIHK Project Number: 585211 -EPP-1 -2017 -1 -EL-EPPKA 3 -VET-APPREN
Aims and Objectives • The aim of this presentation is to investigate the role of Pinterest in the tourism sector • This presentation is about how social media posts can influence potential customers and businesses • The objective of the presentation is for the reader to understand how strong and powerful are social media The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Learning outcomes • At the end of this presentation (or section), you will be able to learn: 1. about Pinterest 2. why is a nice tool to promote the destination and the hotel itself 3. How to use it The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Table of contents Tourism Behaviour in the digital age Pinterest - 101 Why travelers use Pinterest How companies can use Pinterest How to build traffic on Pinterest Content optimisation on Pinterest The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Tourism Behaviour in the digital age Digital era has caused numerous modifications and modernizations in the business sector • Tourism companies have to enhance the overall quality of their services and maintain successful customer relationship • Internet accessibility has fundamentally altered the way tourists collect and share information – Sharing valuable travel experiences It is necessary to ensure integrated application of new technologies, adjusted operational procedures and efficient collaboration among all employees The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Tourism Behaviour in the digital age Extreme Internet consumption & daily use of digital networks has triggered the emergence of • new categories of consumers • new business models Mobile technologies & applications plays an important role in the overall tourism development The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Tourism Behaviour in the digital age Thousands of potential customers make their travel plans before the trip but more than 80% of leisure travelers decide on activities only after having arrived at the destination. – Travelers increasingly rely on mobile to get their bearings when they arrive in a new destination – Online interactions are increasingly shaping how people make a plan for their next trip – “Near me” search is increased more than 30 X since 2014 The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Pinterest 101 A social media network that allows users to share images associated with project, goods, and services, and to visually discover new interests by browsing images others have posted. Pinterest was launched in Jan. 2010 and the site grew from 5, 000 users in Aug. 2010 to currently over 70 million users The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Why travelers use Pinterest is a good and easy online marketing channel – sell more trips Thousands of users visit Pinterest everyday to plan their vacation and get inspired Travel and tourism are visual experiences. People want to visit beautiful places and capture them in memorable photos Travel is more popular on Pinterest & Instagram than on other platforms, such as Facebook and Twitter because it is visual The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
How companies can use Pinterest • Good quality pictures – The company website or page should contain images of excellent quality that the company itself pins and others can also pin – Pictures from the area, images from other nearby complementary tourist attractions, photos of nearby accommodation and restaurants • Enabling Interactivity – Get pinned from others and pin others in order to trigger costumers to interact Young people • Elderly Identify which is the right target group – The content of the images should target correctly the target group The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
How companies can use Pinterest • Type of promotion – The company should not always promote its hotel rooms but also the attractions near by ( beautiful architecture, kids activities and splendid scenery) – shows your target market how much is on offer in your area. – Repin • How to and Fun facts – Pins that provide links to tutorials receive more repins than most other types. • Quotes – Triggering people to travel – Inspire people – Good mood The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
How companies can use Pinterest • Shared board advantages • pins will be seen by many more followers • More repins • Enabling Interactivity • Increasing followers • • • Shared Boards Contribute to other shared boards Follow other tourism companies and complementary businesses Engage with other pinners by repinning and commenting. Connect your Pinterest account to other social media Follow travel bloggers Run contests Pin high quality images Show the personality of your business Enhance Corporate Social Responsibility through the posts Pin little and often The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
How to build traffic 1. Modify your account to Business account 2. Add your Pinterest follow button to your website 3. Add your website to the Pinterest account 4. Verification. A tick appears at the screen which makes your website official A. B. 5. More clicks Professionalism Intra-connect your social networks (Facebook, Linkedin, Instagram, Twitter, Pinterest) The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
How to build traffic 1. Modify your account to Business account 2. Add your Pinterest follow button to your website 3. Add your website to the Pinterest account 4. Verification. A tick appears at the screen which makes your website official A. B. 5. More clicks Professionalism Intra-connect your social networks (Facebook, Linkedin, Instagram, Twitter, Pinterest) The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
How to build traffic 6. Promote your social media (social media campaigns) 7. Drive Pinterest users back to the website & track the results 8. Improve your business SEO with detailed descriptions by using keywords 9. Use hashtags 10. Follow big hitters and users you think would want to follow you back. 11. Create a user-generated Pinboard. Allow others to contribute their own pins The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
How to build traffic 12. Influence people 13. Create a video gallery 14. Pin from other accounts 15. Tag other users 16. Comment and Like others 17. Add text to your image The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Content optimization on Pinterest 1. Description of the post should be inspiring and give a positive boost 2. Post it when it the timing is right (usually lunch break or at night) 3. Frequency (use it, do not overuse it) 4. Add colors to the images 5. Vertical images are better than horizontal (they get more pins) 6. Faceless images get more pins The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
List of references • Lifewire, Elise Moreau , https: //www. lifewire. com/how-to-use-pinterest 3486578 29. 03. 2019, {10. 04. 2019} • Singidunum University, Radmila Živković, Ivana Brdar, Jelena Gajić, Jelena Stanković https: //singipedia. singidunum. ac. rs/preuzmi/42409 understanding-digital-consumers-in-tourism/2607 01. 10. 2016, {10. 04. 2018} • The Guardian, Matthew Caines https: //www. theguardian. com/cultureprofessionals-network/culture-professionals-blog/2012/feb/24/pinterestuses-arts-organisations, 24. 02. 2012, {10/04/2018} • Think with Google, https: //www. thinkwithgoogle. com/consumerinsights/mobile-influence-travel-decision-making-explore-moments, 01. 07. 2016, {11. 04. 2018} • Tourismtiger, Louise Cottrell https: //www. tourismtiger. com/blog/whypinterest-is-the-best-online-marketing-channel-for-the-travel-industry/ • Write on Track Lorna Sixsmith http: //www. writeontrack. ie/pinterest/why -tourist-businesses-should-be-using-pinteres/ 27. 02. 2013, {10/04/2018} The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
VET-Business Partnerships on Work-based learning and Apprenticeships Thank you for your attention! www. vet 2 business. eu @VET 2 Business @Vet 2 business. P Any copyright and Intellectual property laws must be respected and are the responsibility of the author. Project Number: 585211 -EPP-1 -2017 -1 -EL-EPPKA 3 -VET-APPREN
- Slides: 19