VETBusiness Partnerships on Workbased learning and Apprenticeships VET
VET-Business Partnerships on Work-based learning and Apprenticeships VET 2 Business Curriculum: Digital Competences Module name: Social Media Channels & Νetworks in Hospitality & Catering sector Module code: VET 2 B-DC 2 Unit name: The importance of Social Media Unit code: DC 2. 1 c Author: AKMI SA Project Number: 585211 -EPP-1 -2017 -1 -EL-EPPKA 3 -VET-APPREN
Aims and Objectives • The aim of this presentation is to introduce learners to the case of the Influencer on social media • The objectives of this presentation is to familiarize learners with what an influencer is, how influencers promote brands, the importance of an influencer and who are the micro and macro influencers. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Learning outcomes • At the end of this presentation (or section), you will be able to: – Define what Social Media Influencer is – Understand the benefits of a Social Media Influencer – Hire a Social Media Influencer The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Table of contents • The concept of Social Media Influencer – What is Social Media influencer – How influencers promote brands – The importance of an influencer • Micro vs Macro Influencer – Micro Influencers – Macro Influencers The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
The concept of Social Media Influencer What is a Social Media Influencer Hello! Have you ever heard the term “influencer”? We think yes. . What is an Influencer actually? As you already know is someone who influencers another person. But. . In terms of Marketing and Social Media what is a Social Media gfg Influencer. . What is a Social Media Influencer… • A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
The concept of Social Media Influencer How Influencers promote brands? But, actually, how influencers promote brands? • There are many social media channels as you have read in previous presentations, however Instagram is by far the biggest channel for influencers. gfg • Influencers offer a compelling combination of authenticity, a large audience, and a story that feels personal because of the medium in which it’s being delivered. Influencers integrate products and services into their lives just like the rest of us, making what they promote seem special, but also relatable. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
The concept of Social Media Influencer How Influencers promote brands? • Lets see how an influencer could promote your services or your offers. • First of all, an influencer could promote your brand by posting photos or videos with your services or offers. In this way, the influencer will promote your business to his/her audience, urging them to search more about your company and your products. For gfg example, if you have own a hotel and your influencer post photos of your facilities, then more people would be interested to search about your services. • Hashtags. How important are hashtags? Hashtags are short words or phrases preceded by a pound sign. On social media platforms like Twitter and Instagram, hashtags make it easy for users to find specific content focused on a topic or theme. Influencers can promote unique hashtags for the brand, event, service or product (or just about anything, really) that a company wants to advertise. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
The concept of Social Media Influencer How Influencers promote brands? • Also, of major importance is a “Viral Campaign”. Influencers’ involvement could help a brand’s campaign to spread rapidly. This means that your message will be “viral”. Influencers tend to be friends with other influencers, so if they get on board gfg with a brand, there is enormous potential for the brand’s message to go viral. Companies can create challenges, giveaways and contests to help get the viral ball rolling. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
The concept of Social Media Influencer The importance of an influencer You may think of why to hire someone as influencer. Let’s consider some important points: • Influencers create the content for you. • There’s nothing an influencer does better than create gfg incredible content! They are made for producing content that people love to see. Companies should work with influencers as content is the main driver for sales. They should jump at an opportunity to work with influencers because of three important points, namely: 1. ) They’re good at what they do! 2. ) They know what they’re doing, 3. ) They know what they’re talking about! And if someone is making a lot of sense, people will appreciate that. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
The concept of Social Media Influencer The importance of an influencer • Could influencers increase sales? One main reason influencers are so marketable: their brand is something the public trusts. They have such a large influence in the market because they post on what the customers expects from them: gfg honest opinions. If you make a high-profile and trustworthy influencer the face of your campaign, you will increase your sales. The moment an influencer starts talking about you and your brand (hotel/restaurant etc) and how great your products are is the moment you start generating leads, which in turn translates to sales! Pick an influencer whose market is perfect for yours and sit back and watch the numbers rise The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
The concept of Social Media Influencer The importance of an influencer • Build your brand awareness along with an influencer An influencer by building a relationship with followers on your behalf, more and more people will discover your brand. It’s time for you to monetize on this opportunity! Make your website gfg looks good as potential customers will be interested to your products and services. • Influencers will increase traffic to your website Influencers know how to start a conversation and bring in the attention to your page. The more buzz they generate for you, the more page views and search engine hits you get. Improve your content and create website worth landing on! The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
The concept of Social Media Influencer • Influencers could increase your followers Whatever followers they have, it’s safe to assume that most of them will wander over to your side of the fence and see what you can do for them. There’s a great chance of them being interested and following your company as well. The challenge? gfg Keep them loyal! Keep creating content that makes them want to follow you in the long run. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Micro vs Macro Influencer • Influencers are winning the hearts of customers, so it’s obvious that companies use influencers to promote their products. Clearly, working with influencers is effective. The problem is that brands often have to spend thousands of dollars for each sponsored post by an influencer. gfg The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Micro vs Macro Influencer Micro Influencer • However, how many followers should an influencer have? Who is a Micro Influencer? Let’s see… • Initially, there are micro-influencers. These are everyday consumers who have a significant social media following of gfg anywhere between 1, 000 and 10, 000. when you’re working with micro-influencers, you have to plan carefully since their reach is a bit limited. You need to make sure that whatever audience you can reach through them will be interested in your brand. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Micro vs Macro Influencer Micro Influencer • Which are the main benefits from working with Micro Influencers? Listen… • They are authentic. Micro influencers work in a similar way to word of mouth - when they gfgshare a photo on Instagram of them enjoying a nutri-bar snack after a workout, you don’t question it (even if their photos are sometimes a little staged). • They are cheap. • A micro influencer campaign is easy to execute. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Micro vs Macro Influencer • Apart from Micro Influencers, another important issue is the case of Macro Influencers. Actually, who are macro influencers? • Macro influencers are those who have an audience within the gfg follower range of 50, 000 to 300, 000 followers on a particular social media channel. Their content is usually high-quality and is comprised of a focussed passion or topic. Macro influencers also have a dedicated audience that has grown organically over time, and are on the trajectory to becoming a power influencer. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Micro vs Macro Influencer • So, which are the benefits from working with macroinfluencers? 1. They are well-known in the local community. They are considered as mini celebrities, therefore they could influence the customers in their area. gfg 2. Extensive reach. Macro influencers reach an extensive audience, so they reach a lot more consumers with each post than micro influencers can. 3. Broader audience. Macro influencers reach an extensive audience, so they reach a lot more consumers with each post than micro influencers can. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Synopsis • This presentation was about the case of Influencers. It included the what is an influencer on social media, its importance, its main benefits and which are the main 2 aspects: the micro influencer and the macro influencer. The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
Synopsis • Now that you finished watching it, you should be able to: – Define what Social Media Influencer is – Understand the benefits of a Social Media Influencer – Hire a Social Media Influencer The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
List of references • Barker Shane. Using Micro Influencers to successfully promote your brand. Internet. https: //www. forbes. com/sites/forbescoachescouncil/2017/09/29/ using-micro-influencers-to-successfully-promote-yourbrand/#581 c 7 b 461763. {06/04/2019} • Digitalnomad. 13 reasons why companies should work with influencers. Internet. https: //mrdigitalnomad. com/why-companies-shouldwork-with-influencers/. {06/04/2019) • Gould Ryan. How important are social media influencers to your brand? . Internet. https: //awario. com/blog/social-media-influencers/. • December 4, 2018. {05/04/2019}. Hatton George. Micro Influencers vs Macro Influencers. Internet. https: //www. socialmediatoday. com/news/micro-influencers-vsmacro-influencers/516896/. February 13, 2018. {05/04/2019} The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
List of references • Pixlee. com. What is a social media influencer? . Internet. https: //www. pixlee. com/definitions/definition-social-mediainfluencer. {05/04/2019} The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
VET-Business Partnerships on Work-based learning and Apprenticeships Thank you for your attention! www. vet 2 business. eu @VET 2 Business @Vet 2 business. P Any copyright and Intellectual property laws must be respected and are the responsibility of the author. Project Number: 585211 -EPP-1 -2017 -1 -EL-EPPKA 3 -VET-APPREN
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