VERTICAL HORIZONTAL MARKETING SYSTEMS Click link below in

VERTICAL & HORIZONTAL MARKETING SYSTEMS Click link below in SLIDESHOW mode for information on “Vertical/Horizontal Integration” (choose from listed topics) http: //www. quickmba. com/strategy/

Channel Strategies Conventional PRODUCER Vertical Marketing System PRODUCER WHOLESALER RETAILER CONSUMER Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

VMS Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Vertical marketing system CORPORATE VMS CONTRACTUAL VMS FRANCHISE ORGANIZATION ADMINISTERED VMS Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Corporate VMS

Contractual VMS Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Franchised VMS Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Administered VMS

Horizontal System Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Multi-Channel distribution PRODUCER DISTRIBUTORS Internet, catalogs CONSUMER SEGMENT 1 RETAILERS DEALERS CONSUMER SEGMENT 2 BUSINESS SEGMENT 1 Sales force BUSINESS SEGMENT 2 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Channel Design ANALYZE CONSUMER NEEDS SET CHANNEL OBJECTIVES IDENTIFY CHANNEL ALTERNATIVES EVALUATION Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall