VERTICAL HORIZONTAL MARKETING SYSTEMS Click link below in
VERTICAL & HORIZONTAL MARKETING SYSTEMS Click link below in SLIDESHOW mode for information on “Vertical/Horizontal Integration” (choose from listed topics) http: //www. quickmba. com/strategy/
Channel Strategies Conventional PRODUCER Vertical Marketing System PRODUCER WHOLESALER RETAILER CONSUMER Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
VMS Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Vertical marketing system CORPORATE VMS CONTRACTUAL VMS FRANCHISE ORGANIZATION ADMINISTERED VMS Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Corporate VMS
Contractual VMS Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Franchised VMS Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Administered VMS
Horizontal System Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Multi-Channel distribution PRODUCER DISTRIBUTORS Internet, catalogs CONSUMER SEGMENT 1 RETAILERS DEALERS CONSUMER SEGMENT 2 BUSINESS SEGMENT 1 Sales force BUSINESS SEGMENT 2 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Channel Design ANALYZE CONSUMER NEEDS SET CHANNEL OBJECTIVES IDENTIFY CHANNEL ALTERNATIVES EVALUATION Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
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