Vendor Landscape Casino Management Systems Dont take a

Vendor Landscape: Casino Management Systems Don’t take a gamble on the most important system in the casino. Info-Tech Research Group, Inc. is a global leader in providing IT research and advice. Info-Tech’s products and services combine actionable insight and relevant advice with Info-Tech's products and services combine actionable insight advice ready-to-use tools and templates that cover theand fullrelevant spectrum of IT with concerns. and templates that cover the full spectrum©of 1997 -2015 IT concerns. © 1997 -Research 2015 Info-Tech Group Research Inc. Vendor Landscape: Casino Management Systems Info-Tech Research Group 1

Introduction Casino Management System (CMS) solutions have become more than just slot/game management, but the market remains dominated by a handful of vendors. This Research Is Designed For: This Research Will Help You: üEnterprises seeking to select a CMS solution. üUnderstand what’s new in the CMS market. üThose enterprises with a CMS use case that üEvaluate CMS vendors and products for your may include: • Ease of interoperability based on integration standardization • Platform deployment options • Integration with proprietary i. Gaming solutions Vendor Landscape: Casino Management Systems enterprise needs. üDetermine which products are most appropriate for particular use cases and scenarios. Info-Tech Research Group 2

Market overview How it got here Where it’s going • Full-fledged casino management systems evolved out of the traditional slot management systems to become the heart of casino operations, managing the guest and casino interactions from tip to tail. • Increased reliance on the CMS to reconcile more and more data points around the patron and the casino operations have opened the door for big data and advanced analytics to move front-and-center of vendor offerings. Expect to see partnerships (or acquisitions) of BI and analytics providers as CMS vendors vie for position in this potentially game-changing field. • Advances in functionality have brought unique bonusing modules, server-based gaming, reporting, and extensive player tracking features to CMS products. This has turned the CMS into much more than a central hub for operational data. Now, it’s running the operation. • Vendors have started developing and touting more robust integrations with other key systems, including hotel-side room management, patron loyalty, and marketing/CRM systems. • While many smaller, independent vendors have developed scaled-down CMS products, established vendors have maintained a stranglehold in North American casinos with full-function solutions. • The always-connected social customer is here to stay, and is no longer limited to the younger generation of patrons. Today’s player has many more dimensions than that of even five years ago, but CMS vendors still have some catching up to do in the social and mobile space. Cashless via TITO will move to cashless via mobile, and cross-platform/site social gaming will become the rule, not the exception. • As online gaming moves forward with state-by-state regulation, CMS vendors are preparing to either offer or integrate with online casino products and services. As the market evolves, capabilities that were once cutting edge become default and new functionality becomes differentiating. Multi-site management and cashless have become Table Stakes capabilities and should no longer be used to differentiate solutions. Instead, focus on true real-time data, bonusing, and integration with other key systems to get the best fit for your requirements. Vendor Landscape: Casino Management Systems Info-Tech Research Group 3

CMS vendor selection / knock-out criteria: market share, mind share, and platform coverage • As casino operations become more complex and tightly integrated, casino management solutions have expanded beyond slot and table management, and now encompass accounting, customer management, and analytics functions. Vendors in this Vendor Landscape offer solutions that cover the full spectrum of CMS requirements. Niche and single 1234 in this Vendor Landscape: function CMS vendors Included have been excluded from the evaluation. • Aristocrat. An Australian-based slot manufacturing company and supplier of casino management systems (Oasis 360), • Ensico. Founded in 1997, Ensico has over 250 CMS clients in Europe and the Caribbean. • International Game Technology (IGT). A global leader in slot manufacturing, IGT joins SPIELO as part of GTECH S. p. A. & Lottomatica Group under the consolidated IGT brand. The company specializes in design, development, manufacturing, and distribution of computerized gaming equipment and network systems software (including IGT Advantage, Casinolink, and GALAXIS). The organization continues to supply a complete portfolio of gaming solutions across channels. • Konami. A Japanese-based slot manufacturing company with global presence in the gaming industry for over 40 years, Konami recently launched the SYNKROS product line as a follow-up to the KCMS offering. • Win. Systems. Founded in 1996, Win. Systems is the leading CMS company in Latin America with presence in Mexico, the Caribbean, Panama, and Peru, with more than 50, 000 machines connected in 170 casinos. For this Vendor Landscape, Info-Tech those vendors offer technology, and support services with global presence andfocused over 60 yearson of experience in the gaming that industry. broad capabilities across multiple platforms and that have a market • Bally Technologies. The oldest slot manufacturing company in the world and the first gaming company to be publicly presence and/or amongfor. North casinos traded on the NYSE, Bally reputational has a long-standing presence and reputation its gaming. American devices, accounting, and player tracking systems (CMP and ACSC CMS). and casino-hotels. Vendor Landscape: Casino Management Systems Info-Tech Research Group 4

CMS criteria & weighting factors Product Evaluation Criteria Features Usability The solution provides basic and advanced feature/functionality. Criteria Weighting: Features Usability 35% The end-user and administrative interfaces are intuitive and offer streamlined workflow. Affordability Implementing and operating the solution is affordable given the technology. Architecture Multiple deployment options and extensive integration capabilities are available. 1234 10% 20% Architecture Affordability Product 50% Vendor Evaluation Criteria Viability Strategy Reach Integration Vendor is profitable, knowledgeable, and will be around for the long term. Vendor is committed to the space and has a future product and portfolio roadmap. 50% Vendor Viability 25% Vendor offers global coverage and is able to sell and provide post-sales support. Interfaces are available for PMS, POS, enterprise gaming, i. Gaming solutions, etc. Strategy Integration 30% 15% 30% Vendor Landscape: Casino Management Systems Reach Info-Tech Research Group 5

Table Stakes represent the minimum standard; without these, a product doesn’t even get reviewed The Table Stakes What it is: Feature Slot Mgmt. & Accounting Slot Floor Management Cage & Credit Accounting Player & Pit Tracking Cashless Options Supports financial reporting that includes accounting regulations and audit regulations for slot accounting. Provides real-time reporting and visual display of slot floor for active and inactive machines, cardsin, problems, jackpots, etc. What Does This Mean? The products assessed in this Vendor Landscape. TM meet, at the very least, the requirements outlined as Table Stakes. Many of the vendors go above and beyond the outlined Table Stakes, some even do so in multiple categories. This section aims to highlight the products’ capabilities in excess of the criteria listed here. The system supports financial reporting that includes accounting and audit regulations for Jackpot, W 2 G, and Title 31 Handling. Collects and reports on basic player activity (average bet and demographics), includes bus mgmt. & pit tracking for average bet and cash in. Provides/supports a cashless play option through TITO (ticket in ticket out) or other account-based play. If Table Stakes are all you need from your CMS solution, the only true differentiator for the organization is price. Otherwise, dig deeper to find the best price to value for your needs. Vendor Landscape: Casino Management Systems Info-Tech Research Group 6

Advanced Features are the capabilities that allow for granular market differentiation Scoring Methodology Info-Tech scored each vendor’s features offering as a summation of their individual scores across the listed advanced features. Vendors were given one point for each feature the product inherently provided. Some categories were scored on a more granular scale with vendors receiving half points. Advanced Features Feature Bonusing What we looked for: A suite of creative bonusing options that can be customized for the player experience. Display management Multi-language and currency Multi-site support Player management Intuitive player touch screen that allows for game resizing, banking, access to points, etc. Real-time data Real time data on revenue, players, etc. Reporting & analytics Server-based gaming Table management Support of multiple languages and currencies. Language selection directly from the EGM. Supports multiple casino sites in different geographical areas to support one card. Responsible gaming and personal aspect of marketing, including marketing live messages. Player activity and revenue reporting including predictive analytics. Gaming floor optimization. Allows the electronic delivery of multiple games to the same EGMs. Support for tracking of table games (e. g. touch screen at table, RFID on chips). For an explanation of how Advanced Features are determined, see Information Presentation – Feature Ranks (Stoplights) in the Appendix. Vendor Landscape: Casino Management Systems Info-Tech Research Group 7

GSA S 2 S and G 2 S standards offer customers more consistency when integrating their CMS with third-party applications A vendor’s approach to integration standardization exemplifies its commitment to the market and to the customer. 1 Integration standardization GSA-Certified Why Scenarios? GSA-Compliant 2 3 In reviewing the products included in each Vendor Landscape. TM, certain use cases come to the forefront. Whether those use cases are defined by applicability in certain locations, relevance for certain industries, or as strengths in delivering a specific capability, Info. Tech recognizes those use cases as Scenarios, and calls attention to them where they exist. Non-Compliant with GSA Standards For an explanation of how Scenarios are determined, see Information Presentation – Scenarios in the Appendix. Vendor Landscape: Casino Management Systems Info-Tech Research Group 8

Heavy investment in a platform architecture could be a determining factor for your solution of choice Unless you want to invest in revamping your infrastructure, consider vendors with offerings that operate on your existing platform. 1 2 Windows Platform deployment options 3 CMP Why Scenarios? In reviewing the products included in each Vendor Landscape. TM, certain use cases come to the forefront. Whether those use cases are defined by applicability in certain locations, relevance for certain industries, or as strengths in delivering a specific capability, Info. Tech recognizes those use cases as Scenarios, and calls attention to them where they exist. i. Series ACSC LINUX / UNIX For an explanation of how Scenarios are determined, see Information Presentation – Scenarios in the Appendix. Vendor Landscape: Casino Management Systems Info-Tech Research Group 9

If you are venturing into i. Gaming and want vendor continuity between CMS and online casino platforms, there are options Establishing and maintaining a single view of the player through one unified system, whether in the building or on your site, can be a distinct advantage. 1 2 3 Exemplary Performers Proprietary i. Gaming platform Why Scenarios? In reviewing the products included in each Vendor Landscape. TM, certain use cases come to the forefront. Whether those use cases are defined by applicability in certain locations, relevance for certain industries, or as strengths in delivering a specific capability, Info. Tech recognizes those use cases as Scenarios, and calls attention to them where they exist. Aristocrat n. Live offers a turnkey i. Gaming platform with many features to help get the online casino off the ground. Bally’s i. Gaming Platform is a modular platform that easily interfaces Bally’s Remote Gaming System with a variety of well-known Bally games and hundreds of third-party games. IGT Interactive is a strong online offering, aided by IGT’s acquisition of Double Down Interactive. IGT Advantage integrates with Double. Down Casino to capture online player activity. Player Account Management (PAM) provides integration across multiple gaming channels that allow one view of the player. IGT’s game library holds more than 130 online and mobile games for customers to choose from. The GALAXIS CMS offering combines interactive, mobile and sports betting, machine gaming, and lotteries. For an explanation of how Scenarios are determined, see Information Presentation – Scenarios in the Appendix. Vendor Landscape: Casino Management Systems Info-Tech Research Group 10

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