Velocity Agency Natalie Camacho Andrew Vo Joanna Solis

Velocity Agency Natalie Camacho, Andrew Vo, Joanna Solis, Andrew La, Dorian Munoz

S. W. O. T. Analysis

Problem Statement Though we acknowledge that 6% of the 500, 000+ guests opt for the birthday package at the Buena Park Castle, the issue is how low the conversion of guests are with purchasing the birthday package deal.

Goal To increase birthday package sales at Medieval Times. Objective To increase birthday package sales by 10 percent.

Target Publics Generation Z

Target Publics Generation Y (Source: What. Would. Lizzy. Vlog)

Strategies Strategy 1: Rise of the Knight, Generation Z Strategy 2: Rule the Knight, Generation Y

Rise of the Knight Birthday Package Birthday Announcement Group Photo Slice of Cake Frozen Strawberry Slushy in Souvenir Castle Cup Cheering Banner

Rise of the Knight Community Engagement

Rise of the Knight Social Media #Wear. Your. Crown social media contest

Rise of the Knight Traditional Media Invite mommy bloggers News Release

Rule The Knight Birthday Package Birthday Announcement Group Photo Slice of Cake Souvenir King’s Cup with 20% off any alcoholic beverage Cheering Banner

Rule the Knight Community Engagement Street Team Outreach Events at Southern California Universities

Rule the Knight Community Engagement

Rule the Knight Traditional Media News Release

Rule the Knight Social Media #AKnights. Cocktail social media contest

Rule the Knight Controlled Communication Continue e-mail reminders for birthdays Begin e-mail invitations for half-birthdays

Rule the Knight Controlled Communication

Budget Rule the Knight Media Publicity Costs: $1, 009. 96 Engagement Costs: $7, 166. 37 Total Campaign Costs: $8, 176. 33 Rise of the Knight Media Publicity Costs: $859. 96 Engagement Costs: $778. 20 Engagement Event Venue Costs: $310. 00 Total Campaign Costs: $1, 948. 16 Total Campaign Costs: $10, 124. 49

Alt. Budget Rule the Knight Media Publicity Costs: $1, 170. 76 Rise of the Knight Media Publicity Costs: $859. 96 Engagement Costs: $1937. 80 Engagement Costs: $7, 166. 37 Engagement Event Venue Costs: $310. 00 Total Campaign Costs: $8, 337. 13 Total Campaign Costs: $2, 907. 76 Total Campaign Costs: $11, 244. 89

Evaluation Generation Z Community Engagement Traditional Media Social Media Generation Y Community Engagement Social Media Traditional Media Controlled Media

Thank you for your time!