Vehicle Strand Genres and Other Classifications Which Genre
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Vehicle Strand Genres and Other Classifications
Which Genre? trailer Mash-ups, e. g. : http: //www. youtube. com/watch? v=u 5 KQQWl. Ig. Gc&fe ature=youtu. be
The Matrix expectations based on trailer plays with generic conventions convention and expectation…
Genre B&S, Ch. 3: Genre and Classification class and Module Forum key terms: genre cultural verisimilitude generic verisimilitude narrative convention audio-visual convention ideological convention
Genre derivation: from Latin genus (race, kind, class) e. g. movie genres: sci-fi, e. g. Star Wars, Lucy western, e. g. Unforgiven, True Grit romance, e. g. Dirty Dancing, Titanic other media: novel, digital game, magazine, article
Why Study Genre? genres follow conventions raise audience expectations inform understanding unfamiliar = different or misunderstanding e. g. a genre of joke: light bulb jokes…
Light Bulb Jokes How many philosophers does it take to change a light bulb?
Light Bulb Jokes How many philosophers does it take to change a light bulb? Three. One to change it and two to argue over whether or not the light bulb exists.
Light Bulb Jokes How many philosophers does it take to change a light bulb? Three. One to change it and two to argue over whether or not the light bulb exists. How many Oxford University students does it take to change a light bulb?
Light Bulb Jokes How many philosophers does it take to change a light bulb? Three. One to change it and two to argue over whether or not the light bulb exists. How many Oxford University students does it take to change a light bulb? Two. One to mix the Martinis and one to call the electrician.
Light Bulb Jokes How many philosophers does it take to change a light bulb? Three. One to change it and two to argue over whether or not the light bulb exists. How many Oxford University students does it take to change a light bulb? Two. One to mix the martinis and one to call the electrician. How many babies does it take to change a light bulb?
Light Bulb Jokes How many philosophers does it take to change a light bulb? Three. One to change it and two to argue over whether or not the light bulb exists. How many Oxford University students does it take to change a light bulb? Two. One to mix the martinis and one to call the electrician. How many babies does it take to change a light bulb? None. When a baby enters a room the whole room lights up.
Light Bulb Jokes format raises expectations correct response misunderstanding
Repetition and Difference Coherence and enjoyment depends on: repetition of key elements variation within those elements e. g. Lightbulb Jokes: set formula (repetition) varied target (difference) Humour depends on both Any Questions?
Genre Expectations expectations will be different for comedy, romance, horror, sci-fi, etc. e. g. Matrix trailers verisimilitude…
Verisimilitude verisimilitude = realism derivation: veritas (truth) + similis (like) two kinds of verisimilitude…
Verisimilitude Cultural Verisimilitude: realistic within the culture (world) e. g. unrealistic red underpants Genre Verisimilitude: realistic within the genre e. g. realistic red underpants e. g. unrealistic musical underpants
Repertoire of Elements 3 sets of conventions to consider: narrative conventions audio-visual conventions ideological conventions romantic comedy Bridget Jones: The Edge of Reason
Narrative Conventions story (plot) and characters e. g. romantic comedy plot: two people meet don’t get together (internal or external obstacle) parted realisation and grand gesture united e. g. romantic comedy characters: third party, geeky friend, interfering relative, alternative partner
Audio-Visual Conventions sets, costumes, camera, music, etc e. g. romantic comedy: sets and costumes: domestic camera: lots of close-ups (intimate but not sexual) music: orchestral, emotional
Ideological Conventions values and morality e. g. romantic comedy: vital that they unite disregard casualties individuals over society
Hybrid Genres a media text rarely belongs to a single genre economics and audience variations and innovation e. g. rom-com = romance + comedy Any Questions?
Buffy the Vampire Slayer first episode pre-title and title sequence
Buffy Exercise (1) Which genre(s)? (2) Repertoire of elements? narrative conventions? audio-visual conventions? ideological conventions? (3) Generic verisimilitude? (4) Variation and innovation?
Summary generic conventions create expectations determine understanding verisimilitude depends on genre U 75139 Audiences, Users and Producers
Environment Strand Hot and Cool Media
Hot and Cool Mc. Luhan’s best known probe 2 chapters in Understanding Media key terms: hot media, cool media
Hot and Cool Jazz from jazz slang hot: big band, brassy, loud, bright: overpowers and intoxicates http: //www. youtube. com/watch? v=r 2 S 1 I_ien 6 A cool: wispy, sketchy, tinkly: intrigues and seduces http: //www. youtube. com/watch? v=Xp. ZHUVj. Qyd. I high and low definition…
Hot Media high-definition, obvious, overpowering, they accost and sweep over our senses (loud and bright) lots of information and little for our senses to do hot media dictate to us
Cool Media low-definition, partial, understated, intriguing (wispy and sketchy) little information and our senses must fill in the blanks cool media invite our participation
Temperature is Relative nothing is hot or cool in itself nothing is high or low definition in itself media temperature is relative we must compare media
Comparative Examples hot, big screen, technicolour movies vs cool, black-and-white TV hot printed novels and newspapers vs cool handwriting and graffiti hot realistic photography vs cool spare-lined cartoons hot radio and stereos vs cool, tinny telephones
E. g. Television television sound is poor compared to stereos television images are poor compared to movies television invites our involvement precisely because sound and image are limited: we strain to engage http: //www. youtube. com/watch? v=up. Rg 4 hh 7 Sys Any Questions?
Evolving Temperature the temperature of a medium can change over time e. g. TV has heated up: small B&W > huge, plasma screens with surround sound http: //www. youtube. com/watch? v=Ctv. I-sbm. Eb. I TV still cooler than cinema e. g. telephone: mobiles cooler than landlines (poorer sound and reception)?
Impact on Culture media have a profound effect on their culture e. g. alphabet and print: from cool, interactive, acoustic environment to hot, didactic, visual environment e. g. hot 1930 s (radio and movies) people do what they’re told? e. g. cool 1960 s (television) counter-culture, engagement?
The Cool Internet internet largely text based: webpages, forums, blogs, chat rooms Mc. Luhan: written text is hot: fixed, linear, one-way single recorded statement spoken word is cool: interactive, discursive engaging and changing Levinson: text online is cool…
Text Online low definition (limited information) compared to speech: no intonation, expression, gesture, etc instantly interactive and involving: hyperlinks and participation
Online Technologies are non-text online technologies cool? digital games (e. g. Destiny) 3 D environments (e. g. Second Life) file sharing (e. g. Bit. Torrent) online telephony (e. g. Skype) compared to what? options for the Case Study?
Summary hot media: high definition: lots of information, little participation cool media: low definition: little information, lots of participation ‘hot’ and ‘cool’ are relative terms Any Questions?
Case Study: Brief Handbook Objective: explore in detail Vehicle Strand: artefact + theory e. g. semiotics + Daily Mail cover e. g. genre + Family Guy episode Environment Strand: medium + probe e. g. extension & environment + i. Pod e. g. visual/acoustic space + tablets
Case Study: Criteria Assessment Criteria: Research (reading) Writing (grammar, structure) Understanding (of theory/probe) Application (to artefact/medium)
Case Study: Specification 1500 words (50%) references word-processed numbered pages (not in pockets) SAE for feedback use Cover Sheet
Case Study: Advice research: not Wikipedia or encyclopaedias images new examples (not from classes)
Case Study: Help website: weekly pages for tips tutorial Module Forum Upgrade (see Handbook or Brookes homepage for further information) deadline: 1. 00 pm, Monday 08. 12. 14 (Week 12) Refectory postbox + turnitin
Module Forum Assessment: engage with theory apply theory and ideas to your own media examples interact with others’ posts
The Matrix
Before Next Week read Branston & Stafford Ch. 2 on ‘Narratives’ post on the Module Forum at least once: engage, apply, interact
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