Valuing Open Innovation Environments in Tourism Education and

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Valuing Open Innovation Environments in Tourism Education and Research. The case of INNOTOUR Janne

Valuing Open Innovation Environments in Tourism Education and Research. The case of INNOTOUR Janne J. Liburd, Associate Professor University of Southern Denmark & Anne-Mette Hjalager, CEO Advance/1 June 16, 2009

Open innovation in tourism education - What and how to learn? • The art

Open innovation in tourism education - What and how to learn? • The art and skill of sharing knowledge, including new codes of conduct, new knowledge intermediaries • Developing equitable ways of communication with industry and community – across national borders and disciplines • Letting go – risking the adventure of creative journeys, using creativity tools and new ways of cooperation • Strengthening students’ critical thinking skills through interactive teaching processes and collaborative learning June 16, 2009

Web 2. 0 activities in practice üCollaborative content generation üTaking place on the WWW,

Web 2. 0 activities in practice üCollaborative content generation üTaking place on the WWW, or to a large extent utilising web-mediated resources and activities üActive, open-access, ‘bottom-up’ participation and interactive, multi-way communication üOpenness of content, distributed authorship, ownership and/or renunciation of copyright üContinuous production, reproduction, and transformation of material in use and reuse across contexts June 16, 2009

Web 2. 0 learning potentials • Organisation of flexible and adaptive learning • Efficient

Web 2. 0 learning potentials • Organisation of flexible and adaptive learning • Efficient way of transforming content and activities between practices and contexts • Supports the integration of life-long learning activities • Facilitation of sustainable tourism development through collaboration – between tourism research, education and business practices – between learning activitites and other social practices in which the learner participates June 16, 2009

Open innovation research - some opportunities • How will innovation change from a purely

Open innovation research - some opportunities • How will innovation change from a purely economic perspective towards social and sustainable purposes in open environments where users and service providers interact more intensively? • How can we measure and ensure the quality of learning in blended learning environments? • New models and methodologies of multi-user driven innovation in tourism? ü Photo safaris ü ü ü Mock-up analysis Walk ’n Talk Brainstorming Bodystorming …. June 16, 2009

www. innotour. com Blog Wiki Discussion Fora

www. innotour. com Blog Wiki Discussion Fora

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Using INNOTOUR in the class room E-tivities (Salmon 2002) June 16, 2009

Using INNOTOUR in the class room E-tivities (Salmon 2002) June 16, 2009

Initial findings and experiences (Feb-May 2009) • Students exceeded industry partner’s expectations and enjoyed

Initial findings and experiences (Feb-May 2009) • Students exceeded industry partner’s expectations and enjoyed the learning process ”A great way to work alone and together” (Sarah) ”Real synergies came about when we worked on the strategic recommendations for OEH” (Maria) • But transformation and recycling of wiki document into individual, final exam paper failed in many instances! • Communicate student rules & roles, online moderation, type of contribution and deadlines June 16, 2009