VALUES VISION VOICES Storytelling in the age of

WHAT STORIES DO WE TELL? HOW DO WE TELL STORIES? WHY DO WE TELL

STORIES OF EXCEPTIONAL PEOPLE AT HARVARD

AND SOME WE HOPE ABOUT THE FUTUREWILL MAKE IT THERE

CONTROL > INFLUENCE PASSIVE > PROACTIVE SOUNDBITE >FORTHRIGHT STANDARD > CREATIVE PITCH > PUBLISH

HARVARD GAZETTE Re-designed in July 2013 Credible, high quality source Built around a series

DIGITAL INNOVATION EVERYWHERE Removed the idea of a Digital Strategy team; integrated everywhere. Platform

THAT HIGHER EDUCATION SHOULD BE GROUNDED IN THE LIBERAL ARTS

MOST OPINION LEADERS IN THE UNITED STATES AGREE Colleges and universities’ primary responsibility is

THAT ORGANIZATIONS WHO ASPIRE TO LEAD NEED VISION, VOICES AND VALUES.

MOST OPINION LEADERS IN THE UNITED STATES AGREE Top 5 Qualities of a Leader

WHEN INSTITUTIONS ARE NOT READILY TRUSTED, VALUES MATTER Is driven by values and principles,

$The takeaway. In an era of fundamental mistrust, broken civic institutions and fractured dialogue,$

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VALUES, VISION, VOICES Storytelling in the age of engagement

WHAT STORIES DO WE TELL? HOW DO WE TELL STORIES? WHY DO WE TELL THESE STORIES?

WHAT STORIES DO WE TELL?

STORIES OF EXCEPTIONAL PEOPLE AT HARVARD

AND SOME WE HOPE WILL MAKE IT THERE

HOW WE UNDERSTAND THE WORLD

AND HOW WE MIGHT CHANGE IT

AND SOME WE HOPE ABOUT THE FUTUREWILL MAKE IT THERE

AND THE PAST

HOW DO WE TELL STORIES?

CONTROL > INFLUENCE PASSIVE > PROACTIVE SOUNDBITE >FORTHRIGHT STANDARD > CREATIVE PITCH > PUBLISH SELL > EXPLAIN GUESS > MEASURE

HARVARD GAZETTE Re-designed in July 2013 Credible, high quality source Built around a series of design and editorial principles 130, 000 subscribers 5. 8 m sessions 8. 7 m pageviews

INTEGRATED MEDIA PITCHING EFFORTS

INCREASED USE OF MULTIMEDIA

DIGITAL INNOVATION EVERYWHERE Removed the idea of a Digital Strategy team; integrated everywhere. Platform experimentation Paid social media boosts to drive relevance, engagement Example: $50 on Inequality resulted in 32, 021 reached and 1, 597 post engagements. 1, 000 clicks on Gazette.

GOVT AFFAIRS INTEGRATION

WHY DO WE TELL THESE STORIES?

SIMPLE. WE BELIEVE IN THE MISSION.

THAT HIGHER EDUCATION SHOULD BE GROUNDED IN THE LIBERAL ARTS

MOST OPINION LEADERS IN THE UNITED STATES AGREE Colleges and universities’ primary responsibility is teaching specific subjects to their students. Colleges and universities’ primary responsibility is teaching their students how to think critically.

THAT ORGANIZATIONS WHO ASPIRE TO LEAD NEED VISION, VOICES AND VALUES.

MOST OPINION LEADERS IN THE UNITED STATES AGREE Top 5 Qualities of a Leader Trusted 27 Ethical History 26 Community Service 19 Innovation 16 Transparency 15

WHEN INSTITUTIONS ARE NOT READILY TRUSTED, VALUES MATTER Is driven by values and principles, not self interest 54 Works to have a positive impact on the country as a whole 47 Works to achieve excellence in everything it does 47 Rate these as important leadership attributes 7 out of 7 on a 7 -pt-scale

$The takeaway. In an era of fundamental mistrust, broken civic institutions and fractured dialogue,$

The takeaway. In an era of fundamental mistrust, broken civic institutions and fractured dialogue, universities are more important than ever. Connections need vision, voices and values.

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