Values of Revitalization of Industrial Building Genesis Mr

Values of Revitalization of Industrial Building – Genesis 活化 廈的價值 – 創協坊 Mr. David Fong, BBS, JP Managing Director 1

Tangible and Intangible Cultural Heritage Since 1976 (42 yrs), it is Hong Kong’s General Post Office Headquarters. Will soon be demolished to make way for commercial development. 2

Tangible and Intangible Cultural Heritage 1911 -1976. For 65 Years, it was HK’s GPO Headquarters. 3

UNESCO • Tangible Heritage includes buildings and historic places, monuments, artifacts, etc. , which are considered worthy of preservation for the future. These include objects significant to the archaeology, architecture, science or technology of a specific culture. • Intangible Heritage includes but not limited to traditional festivals, oral traditions, oral epics, customs, ways of life, traditional crafts, etc. Intangible cultural heritage is an important factor in maintaining cultural diversity in the face of growing globalization. 4

Connecting the Future with the Past • Society needs to progress, to grow and modernize. • At the same time, we want to preserve the old that we inherited from our ancestors and pass them on to our descendants. 5

History: From Good Prospect Building to Genesis 1980’s 6

Genesis: 2016 Genesis 2016 7

HSH Group Corporate Heritage • Established in 1948, HSH is one of the earliest real estate developers in HK. • In 1952, the land was bought at $2 per sq. ft. ; a rubber factory was built and operated until the late 1970’s. • Redeveloped in 1980, Genesis was formerly known as Good Prospect Building located in Wong Chuk Hang. The hay day of HK’s industries. • In the late 1980 s, many factories moved to PRC. • The number of tenants in Good Prospect Building dwindled. • Confident about HK’s future, it was decided NOT to redevelop the building and to preserve our corporate Heritage --- Connecting the past with the future. 8

Helping the Community Established a Graffiti Center with a NGO in 2009 – putting idling resources into good use 9

Revitalization of Good Prospect Building • “Revitalization of Industrial Buildings Policy” was initiated by Mrs. Carrie Lam, Secretary for Development Bureau in 2010. • With a total floor area of 240, 000 sq. ft. dividing into 22 floors, with 18 floors of offices, and 4 floors for retail, Genesis was opened in 2015. • Genesis is the first Revitalized Industrial Building in Wong Chuk Hang and a very successful project frequently quoted. 10

Mrs. Carrie Lam officiated the Opening of Genesis in Jan. , 2015 11

Lobby of Genesis 12

A Work-Life Balance Workplace • A combined 30, 000 sq. ft. of Italian designed foyer and Zone DD Club House 13

Work-Life Balance Environment Meeting Zone 14

Work-Life Balance Environment Workout Zone 15

Work-Life Balance Environment Kitchen 16

Work-Life Balance Environment Kid Zone 17

Architectural Design 1. The Skin Architecture • Includes elements of "Italian" and "Ferrari" • The identical Ferrari yellow makes the newly furnished architecture prominent 2. The Vertical Twist • An attempt to "Dismantle" and to "Disorder" the monotonous elevation treatment of the original skin • Performs as the vertical lighting devices for the architecture 3. The Display Window in the Air • Balconies and double volume display windows on the external skins • Creates “window-shopping in the air" for the drivers and passengers 18

Doing Well and Doing Good Mission to Promote Art and Contribute to the Community • • • Around 10% of floor area has been allocated to support young artists, start-up entrepreneurs and non-profit making organizations Sponsored: – Hong Kong Arts Development Council “ADC Arts Space Scheme”, leasing 10, 250 sq. ft. at one-third the market rent; – The Hong Kong Federation of Youth Groups 8, 254 sf at the same concessionary rate to help the young entrepreneurs; – Tung Wah Hospital Group of Hospitals 2, 000 sq. ft. to train young people on professional photography; – Po Leung Kuk 5, 500 sq. ft. for their “C 3 Co-working Space For Youth” at a concessionary rate. This coincides with HSH Group’s core value of Doing Well and Doing Good. 19

Hong Kong Arts Development Council 20

HKFYG: Social Innovation Center 21

Po Leung Kuk: C 3 Co-Working Space for Youth 22

Values of Revitalization of Industrial Buildings -Genesis • Social Software. It gives us an opportunity to restructure the space to become an advanced work-life balance workplace and to help relieve the pressing society needs for affordable space for artists, startups, and youth social mobility. We offer 10% of Genesis for rent at one third market rental over 6 years. It has become a role model for subsequent revitalized industrial buildings. • Economic Hardware. As an incentive to developers to revitalize industrial buildings to promote economic growth, the Government allowed the change the use from industrial to commercial is without land premium assessment and payment. After revitalization, rental and capital value of the building is much enhanced. • Heritage. Preservation of HSH’s history and heritage, and also that of the community. • Environmental. Construction waste and nuisances minimized. 23

Values of Revitalization of Industrial Building – Genesis A win-win for All! Thank You. 24