Value of Fusion Middleware for Oracle Applications Customers

Value of Fusion Middleware for Oracle Applications Customers Margaret Lee Director, Product Management Oracle Fusion Middleware

Agenda • Fusion Middleware Helps Solve Business Problems Faced by Applications Customers • Unified Business Process Management for Growth & Change • Unified Business Intelligence for Better Decisions • Unified User Interface for Employee & Customer Productivity • Unified Identity Management for Better Compliance & Security • Applications Customers Benefiting from FMW TODAY • Fusion Middleware’s Overview <Insert Picture Here>

Business Needs Faced by Applications Customers Rip and Replace is not an Option Capacity For Growth & Change • Absorb Organic & Inorganic Growth • Identify & Capture Opportunities • Strengthen Customer Relationships Manage Risk & Drive Compliance • Secure Access (Internal, External) • Holistically Manage ALL Risks • End-to-End Policy Enforcement Improve Business Insight • Quality Information, Quality Decisions • Timeliness & Context • Completeness & Visibility Improve User Experience and Productivity • Consistent, Unified Access • Real-time Employee Collaboration • Multi-channel Access

SOA & Business Process Mgmt.

Process Management Typical Scenario CRM Financials Procurement HRMS

Oracle’s Recommendation Adopt BPM with Oracle’s SOA Suite Design Monitor Optimize Execute & Optimize Business Processes Cross-Application Business Process Automation CRM Financials Procurement HRMS Application Services

Data Integration Typical Scenario UI Customizations CRM Financials Hard to upgrade! P 2 P Integr. (FTP, PLSQl, DBLink, …) Hard to upgrade!

Oracle’s Recommendation Adopt SOA-based Integration with Oracle’s SOA Suite Error Handling WS WS WS UI WS Financials CRM Customizations Easy to upgrade!

Document Processes Oracle Imaging and Process Management Capture View • Search, Update • Populate • Claims processing • AP, AR automation • Expense mgmt. Route • Look-Up • Route (Messaging) • Purchase Requisition • New hire processing Document, Records Mgmt. Needs Applications CRM Financials Procurement HRMS

Oracle Applications Now certified with Oracle SOA Suite • Now Generally Available • • E-Business Suite: Releases 11. 5. 3 to 11. 5. 10, R 12 People. Soft: Releases 8. 47, 8. 48, 8. 49, 9. 0 Siebel: Releases 7. 4, 7. 8, 8. 0 JD Edwards: Releases 8. 95, … • Under Development - Available CY 2007 • Pre-Defined Business Process Maps across Suites • Key, Pre-Packaged, Cross-Suite Business Processes • eg. Order Capture to Cash from Siebel to EBS Financials • Vertical Applications • Retek, i-Flex, Portal – Certifications GA Summer 2007

User Interaction

User Interaction Typical Scenario • Biz Intelligence Call Center Agent CRM • Content Mgmt. SCM Financials

Oracle’s Recommendation Create “Mash Ups” using Oracle Web. Center & ADF 500 units Call Center Agent • Biz Intelligence • Content Mgmt. CRM 20 units Integrate Apps, Content, Desktop SCM Share via Web 2. 0 Communities • Map “Mash Up” Financials

Oracle Applications Now certified with Oracle Web. Center • Now Available – Enterprise Portal • • E-Business Suite: DBI (11 i, 12. 0) People. Soft: Certified 8. 45+, 9. 0; also People. Soft Portal Siebel CRM: Certified 7. 8. 2+; also 8. 0 Siebel Analytics: 7. 8+, 10 g. R 3 • Imaging & Process Management • • E-Business Suite: 11. 5+, includes 12. 0 People. Soft: Certified 8. 4+; also 9. 0 JD Edwards Enterprise: Certified 8. 9 x+ JD Edwards World: A 9. 1 • Desktop Integrations • Microsoft Office 2000, 2003, 2005

Business Intelligence

Business Intelligence Typical Scenario Call Center Agent CRM Warehouse Manager SCM Financial Analyst Financials Data Marts Custom ETL Business Intelligence Analyst Enterprise Data Warehouse

Oracle’s Recommendation Adopt Enterprise Analytics Strategy with Oracle BI Define Analyze Report Consistent Multi-Source Intelligence BI EE Analytic Server CRM • Enterprise Semantic Model • Multi-Source Data Warehouse Model • Pre-Packaged Dashboards • Pre-Packaged ETL Maps SCM Financials

Reporting with BI Publisher Traditional Reporting ~High development cost ~High customization cost ~Difficult upgrade Oracle BI Publisher üFlexibility üReduced maintenance

Oracle Applications Now certified with Oracle Business Intelligence Suite • Now Available - Oracle BI Publisher 10 g. R 3 • • E-Business Suite R 12 People. Soft Enterprise R 9 Siebel CRM R 8 JD Edwards Enterprise 8. 12 & World A 9. 1 • Oracle DBI & People. Soft EPM • Certified on Oracle Business Intelligence 10 g. R 3 • Oracle BI Applications • • • E-Bus Suite(11 i, R 12): Order Mgmt. , Supply Chain, FINS, HR People. Soft (8. 4, 8. 8, 8. 9, 9. 0): Financials, HR (Q 1 2007) Siebel(6. 3+): Sales, Service, Marketing, Order Mgmt SAP (4. 6 c, 4. 7, my. SAP 5. 0): Financials, Order Mgmt. , SCM Vertical Applications: Pharma, CPG, Retail

Identity Management

Identity Management Typical Scenario Reset Pwd 1 Pwd 3 Pwd 2 Email Financials HR manual entry IT Admin helpdesk ticket HR Admin IS Admin Approving Manager helpdesk ticket email Facilities Manager Approving Manager

Oracle’s Recommendation Lower Security Costs using Oracle Identity Mgmt Suite Single Sign-On Email Financials HR HR Admin Identity Provisioning Facilities Manager

Oracle Applications Now certified with Oracle Identity Management Suite • Now Available – Single Sign-On • • E-Business Suite: OAM certified (11 i), SSO via OID (11 i) People. Soft: OAM certified (8. 45+), SSO via OID (8. 47) Siebel: OAM certified (7. 8. 2+), SSO via OID (7. 8) Works in heterogeneous environment, e. g. MSFT AD • Now Available – Identity Provisioning Connectors • • E-Business Suite: OIM connector (11. 5+) People. Soft: OIM connector (8. 4+) Siebel: OIM connector (7. 5. 3+) JDE: OIM connector (8. 9 x+) • Also works with SAP Applications • SAP: Provisioning connector (R/3 4. 6 c+) • SAP: Single Sign-On certified (4. 6+)

Certified with Apps Unlimited Component People. Soft Enterprise E-Business Suite Siebel J. D. Edwards Enterprise. One Oracle Portal (10 g R 3) 8. 47 though 9. 0 11 i- JDPK 7. 8, 8. 0 8. 95 - JDPK 12 -WSRP 8. 97 - WSRP 8. 47 -9. 0 11 i, 12 LDAP, SSO, PRO 8. 46 – 9. 0 11 i, 12 7. 8, 8. 0 8. 95 OC 4 J (J 2 EE Container) & OHS 8. 47 -9. 0 12 7. 8, 8. 0 8. 95 Oracle Database (10 G, 10 G RAC) 8. 46 -9. 0 11 i, 12 7. 8, 8. 0 8. 95 BI Publisher 8. 48 / 9. 0 11 i, 12 7. 8, 8. 0 8. 96 Oracle Business Intelligence 8. 47 -9. 0 11 i, 12 7. 8. 8. 0 Bundled for custom development Enterprise Manager 8. 47 -9. 0 11 i, 12 8. 0 8. 97 Oracle Identity & Access Mgmt SOA Suite 7. 8, 8. 0 8. 95 LDAP, SSO, PRO

E-Business Suite – FMW Certification Release 11 i Release 12 Embedded Oracle Containers for J 2 EE Oracle BI Publisher Certified Oracle Discoverer Certified Oracle BI EE Certified Oracle Internet Directory Certified Oracle Single Sign-On Certified Oracle Portal Certified Oracle UDDI Registry Certified E-Business Suite Adapter Certified Oracle Web Cache Certified Oracle Identity Manager Certified Oracle SOA Suite Certified* Enterprise Manager + Mgmt Pack for EBS Certified Oracle BPA Supported Oracle Database + Partitioning + Spatial: 10 G Embedded Certified Oracle RAC + Data Guard + TDE: 10 G * Certified with Oracle E-Business Suite Adapter

People. Soft – FMW Certification People. Tools 8. 46 Oracle Application Server Java Edition People. Tools 8. 47 People. Tools 8. 48 Integrated Oracle XSLT Mapper (part of JDev) Embedded Oracle BI Publisher Embedded Oracle BI EE Embedded Oracle BPEL Process Manager Certified Oracle Internet Directory Certified Oracle Identity Management/Single Sign-On Certified Oracle BAM Certified Oracle Integration Certified Oracle Portal Certified Oracle Service Registry Oracle Database 9 i, 9 i RAC, 10 g RAC Certified

JDE Enterprise. One – FMW Certification Oracle Containers for J 2 EE JDE E 1 Tools 8. 95 JDE E 1 Tools 8. 96 Integrated Embedded Oracle BI Publisher Oracle BPEL Process Manager Certified Oracle Internet Directory Certified Oracle Single Sign-On Certified Oracle Portal Certified JDE Enterprise One Adapter Certified Oracle Database + RAC: 9 i, 10 g. R 2 Certified Oracle Access Manager Certified Oracle Identity Manager Certified Oracle Web Cache Certified Oracle BI EE Certified Oracle Enterprise Service Bus Certified* *Planned with 8. 97 Roadmap subject to change without notice. The above is intended for information purposes and may not be incorporated into a contract.

Siebel – FMW Certification Siebel 7. 8 Siebel 8. 0 Certified Oracle HTTP Server Oracle BI EE Certified Oracle Adapter for Siebel Certified Oracle BPEL Process Manager Certified Oracle Internet Directory + Virtual Directory Certified Oracle Identity Manager + Access Manager Certified Oracle Single Sign-on Certified Oracle BI Publisher Certified Oracle Service Registry Certified Application Management Pack for Siebel Certified Oracle Portal + Web Center Oracle Database + RAC: 10 g. R 2 + R 11 Oracle Partitioning + DB Vault + TDE: 10 g. R 2 Supported Certified Supported

Oracle Excellence Awards 2007

Some Customers & Partners are Benefiting Today Multiple Online Web Sites for Moving and Real-Estate Related Tools • Large number of systems, manual touch points • SOA Suite to connect all systems spanning Prospect-to. Cash process • Partner: CSC Premier Online University • Need to automate financial aid verification process for 350, 000+ students • FMW SOA Suite, Rules, App Server automated the process • 600% ROI in 4 months on $300, 000 investment • Partner: E 2 E Consulting Mobile Device Communication and Payment • Mobile payment software solution implemented at Pointof-Sell that allows multiple customers to pay with mobile device simultaneousely • Solution build on FMW App Server, integrates with i-Flex

Some Customers & Partners are Benefiting Today Leading European Food and Ingredients Supplier • Need to integrate quality control system with customer, sales order, and planning and production systems • Oracle Data Integrator and SOA Suite to integrate Enterprise. One with custom apps, initial load>600 K records • Partner: Deloitte Consulting & Oracle Consulting Leader in Design, Engineer, Manufacture, and Distribute Lighting Products • Manual process to manage warranty claims • Now web-based, self-service with Oracle Portal, Identity, SOA, saved $2 M since Jan. 2007 • Partner: BIAS Corp Software Helps to Align Employee T&E Spending with Corporate Policies • Product pre-integrated with i-Expense and HR module of EBS, integrates into PSFT • Solution built on FMW SOA and Identity Suites

Oracle Application Integration Architecture AIA is an open standards based platform that connects best of breed applications through composite business processes

How AIA Relates to Fusion Middleware AIA Content Fusion Middleware Industry Reference Models Enterprise Business Objects Oracle BPA Suite Customer Account Order Product Oracle BPA Suite and OAS-EE Process Integration Packs Oracle SOA Suite Enterprise Business Service Registry/OWSM Application Logic Transport CRM HUB Billing HCM OM SCM FIN

Benefits of Working with Fusion Middleware For Your Customers and Clients ü Extend and increase the business value of their business applications TODAY - Increase business agility with FMW SOA and - Protect business assets with FMW Identity and Security - Improve end-user productivity with FMW Web. Center - Make better business decisions with FMW BI ü Bonus: Better prepared for Oracle Fusion Applications For Oracle Partners ü Expand your market reach with standards based technologies ü Increase value of your product or services offering ü Bonus: Align your products and people skills with Oracle for Fusion Applications

Oracle Application Integration Architecture Product Structure and Partner Opportunities

Oracle Fusion Middleware The World’s Best Middleware Suite - Gartner MQs • • • • Application Platform Suites Development Tools Application Server Web Services Platform Enterprise Portal Enterprise Content Mgmt. Enterprise Records Mgmt. Enterprise Service Business Integration Business Process Mgmt. Business Intelligence Corporate Performance Mgmt. Access Management Identity Provisioning Web Services Management Data Integration LEADER LEADER LEADER LEADER

Oracle Fusion Middleware The World’s Leading Middleware Suite - Forrester

Hot-Pluggable Investment Protection WSRP and JSR-168 Portals, MS Office, Wireless and Mobile Devices SAP ERP & BW, Excel, Outlook, Teradata, DB 2, MS Analysis Services, SAP BW, Cognos, Business Objects HP Open. View, CA Unicenter, IBM Tivoli, BMC Patrol Microsoft Office, Adobe PDF, Microsoft Share. Point Eclipse, Collab. Net Subversion, Spring, Struts, JUnit, Ant, Tapestry, CVS, MS Visual Source. Safe IBM Web. Sphere. MQ, TIBCO Enterprise Message Service, Sonic. MQ BEA Web. Logic, IBM Web. Sphere, JBoss App Server, Apache Tomcat Certified on all major Operating Systems Grid, Common Metadata Services MS Active Directory & MIIS, CA e. Trust SSO, all LDAP Directories

How to Get Started • Read: • Oracle Fusion Middleware product collateral • Watch: • Oracle Fusion Middleware (for Apps) Web Seminars, inperson presentations, OBEs on OTN (upcoming) • Try: • Hands-on Workshops by OU, by Oracle User Groups • Certify: • Validate your Integrations with Oracle Applications and / or Oracle Fusion Middleware

Resources • Oracle. com • http: //www. oracle. com/products/middleware/fusion-middleware-forapplications. html • OPN: • Product Focus Area - Oracle Fusion Middleware • Go To Market Initiative - Application Integration Architecture for Partners • Go To Market Initiative - Oracle Service Oriented Architecture (SOA) • Oracle User Groups • OAUG, QUEST, IOUG, HEUG, OHUG

Thank You.