UW INSIDER Caitlin Grady University Marketing Communications MEET

UW INSIDER Caitlin Grady University Marketing & Communications

MEET THE TEAM • • • Caitlin Grady, UMAC Cindy Brown, UW-IT Jack Martin, UMAC Kimberly Mishra, UWHR Michael Steigmeyer, UMAC Vickie Sheehan, F&A

WHAT WE DO Belonging • Recruitment tools • Onboarding improvements • Recognizing UW’s best • Storytelling Support Transparency • UW Insider newsletter, calendar & website • Connect employees to “the big picture” • Brand resources • Standardize leadership expectations • HR & Benefits Comms • Take cultural pulse

UW INSIDER • When: Every Wednesday • What: News, resources & events for all UW employees • Who: 55, 000+ faculty & staff

UW INSIDER CALENDAR • When: Every month (third week) • What: Events for all UW employees • Who: 55, 000+ faculty & staff

FACULTY & STAFF INSIDER WEBSITE uw. edu/facultystaff • When: Anytime! • What: News, resources & events for all UW employees • Who: Current and prospective UW employees

CREATING UW INSIDER Initial research on best practices Define goals and process Prelaunch surveys User testing and interviews Design, build and test prototypes Communicating about launch

WEEKLY PRODUCTION SCHEDULE Monday: Call for submissions By Wednesday: Planning document created and reviewed by internal communication group By Tuesday: Edits made and newsletter scheduled for Wednesday at 7 a. m. By the following Tuesday: Analytics pulled and added to weekly report By Friday: Images sourced and newsletter built in Marketo, then sent out for review

HOW ARE WE DOING? • As of Nov. 20, UW Insider has average 29. 55% open rate and 4. 29% click rate among faculty and staff. • UW Insider outperforms or performs as well as the newsletters that it replaced.

HOW ARE WE DOING? 2018 SURVEY RESULTS > 771 respondents (259 in 2017) > 94. 85% are satisfied with UW Insider (85% in 2017) > 93. 77% find it easy to find information of interest (80. 91% in 2017)

Open Rate by Date 40. 00% 38. 00% 36. 00% 32. 00% 30. 00% 28. 00% 26. 00% 24. 00% 22. 00% Open Rate (Faculty) Open Rate (Staff) 18 7/ 11 / 18 9/ 19 / 18 1/ 8/ 18 6/ 6/ 18 4/ 18 2/ 28 / 18 1/ 10 / 7 /1 11 / 15 17 9/ 27 / 17 9/ 8/ 17 6/ 21 / 17 3/ 5/ 17 3/ 15 / 17 20. 00% 1/ 25 / Open Rate 34. 00%

Click Rate (Faculty) Click Rate (Staff) 18 7/ 11 / 18 9/ 19 / 18 1/ 8/ 18 6/ 6/ 18 4/ 18 2/ 28 / 18 1/ 10 / 7 /1 15 11 / 17 9/ 27 / 17 9/ 8/ 17 6/ 21 / 17 3/ 5/ 17 3/ 15 / 17 1/ 25 / Click Rate by Date 12. 00% 10. 00% 8. 00% 6. 00% 4. 00% 2. 00% 0. 00%

CHALLENGES > Reaching faculty audience > Personalizing for different audiences

WHAT’S NEXT? > A/B testing > Tailoring content > Integration with other communication channels

THANK YOU!