Utahs Travel and Tourism Industry Utah Travel and

Utah’s Travel and Tourism Industry

Utah Travel and Tourism Spending (Millions of 2015 Dollars) $9, 000 $8, 000 $7, 277 $7, 530 $7, 638 $7, 982 $8, 169 4. 5% 4. 0% 4. 5% $7, 000 3. 5% $6, 000 5. 0% 3. 0% $5, 000 2. 3% $4, 000 2. 5% 2. 0% $3, 000 1. 5% 1. 4% $2, 000 1. 0% $1, 000 0. 5% $0 0. 0% 2011 Source: U. S. Travel Association 2012 2013 2014 2015

Total International Spending in Utah (Millions of 2015 Dollars) Dollars, millions Spending (left axis) Annual increase (right axis) Percent annual growth 10% $860 $838 $840 8% 5. 9% $820 8. 2% $800 $801 $789 $774 $780 4. 0% $770 6% 4% 2% $760 $740 0% $731 -2% -2. 5% $720 -4% $700 -5. 8% $680 -6% -8% $660 2011 Source: Tourism Economics 2012 2013 2014 2015 2016

Total International Spending in Utah (Millions of Dollars) Source: Tourism Economics

Spending by top 15 markets of origin for Utah, 2016 (Millions of Dollars) Canada $ 159. 3 China $ 139. 5 France $ 47. 3 United Kingdom $ 42. 3 Germany $ 42. 2 Australia $ 31. 2 $ 28. 3 Japan South Korea $ 23. 1 Brazil $ 19. 9 Mexico $ 18. 4 $ 15. 6 Switzerland Italy $ 13. 3 Taiwan $ 13. 2 $ 10. 3 Spain India $ 9. 1 $0 Source: Tourism Economics $20 $40 $60 $80 $100 $120 $140 $160 $180

Total Employment Generated by Traveler Spending in Utah* 160, 000 140, 000 4. 5% 126, 800 129, 600 132, 700 137, 200 142, 500 3. 9% 120, 000 3. 4% 4. 0% 3. 5% 3. 0% 100, 000 2. 5% 80, 000 2. 4% 2. 0% 2. 2% 60, 000 1. 5% 40, 000 1. 0% 20, 000 0. 5% 0 0. 0% 2011 2012 2013 Note: *Direct, indirect and induced Source: Kem C. Gardner Policy Institute analysis of Utah Department of Workforce Services data 2014 2015

Private Leisure and Hospitality Sector Jobs as a Percent of Total Private Employment, 2015 Source: Kem C. Gardner Policy Institute analysis of Utah Department of Workforce Services data

Total Travel & Tourism-Generated Tax Revenue* 2015 STATE $660. 7 M $1. 15 B LOCAL $488. 9 M *Includes direct, indirect, and induced impacts Source: Kem C. Gardner Policy Institute analysis of Utah State Tax Commission data

Utah National Park & Place Recreation Visitation* 1998— 2016 9. 1 8. 4 Millions of Recreation Visits National Parks 7. 2 5. 5 4. 6 5. 3 4. 8 5. 1 4. 9 4. 6 4. 5 5. 3 5. 0 5. 7 5. 5 5. 2 6. 0 6. 6 6. 3 6. 1 6. 3 5. 8 4. 6 4. 1 3. 8 3. 7 3. 8 4. 0 4. 1 3. 8 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 Source: U. S. National Park Service *Does not include Flaming Gorge NRA and Bears Ears NM data 3. 8 4. 9

Utah Total Skier Days ‘ 95/’ 96 – ’ 15/’ 16 3. 0 4. 1 4. 2 3. 8 4. 0 4. 1 3. 9 3. 1 15/16 14/15 13/14 12/13 11/12 10/11 09/10 08/09 07/08 06/07 05/06 04/05 03/04 02/03 01/02 95/96 Source: Ski Utah 4. 5 3. 4 3. 3 00/01 97/98 2. 8 99/00 3. 1 3. 0 98/99 3. 1 96/97 Millions of Skier Days 3. 9 4. 1 4. 3

Average Statewide Occupancy Rates by Month 2015 vs. 2016 100% 90% 80% 70% 60% 50% 40% 2015 2016 30% 20% 10% 0% Jan Feb Mar Apr May Jun July Aug Sep Source: STR, Inc. Republication or other pre-use of this data without the express written permission of STR, Inc. is strictly prohibited. Oct Nov Dec