Utahs Travel and Tourism Industry Utah Travel and
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Utah’s Travel and Tourism Industry
Utah Travel and Tourism Spending (Millions of 2015 Dollars) $9 000 $8 000 $7 277 $7 530 $7 638 $7 982 $8 169 4, 5% 4, 0% 4, 5% $7 000 3, 5% $6 000 5, 0% 3, 0% $5 000 2, 3% $4 000 2, 5% 2, 0% $3 000 1, 5% 1, 4% $2 000 1, 0% $1 000 0, 5% $0 0, 0% 2011 Source: U. S. Travel Association 2012 2013 2014 2015
Total International Spending in Utah (Millions of 2015 Dollars) Dollars, millions Spending (left axis) Annual increase (right axis) Percent annual growth 10% $860 $838 $840 8% 5, 9% $820 8, 2% $800 $801 $789 $774 $780 4, 0% $770 6% 4% 2% $760 $740 0% $731 -2% -2, 5% $720 -4% $700 -5, 8% $680 -6% -8% $660 2011 Source: Tourism Economics 2012 2013 2014 2015 2016
Total International Spending in Utah (Millions of Dollars) Source: Tourism Economics
Spending by top 15 markets of origin for Utah, 2016 (Millions of Dollars) Canada $ 159, 3 China $ 139, 5 France $ 47, 3 United Kingdom $ 42, 3 Germany $ 42, 2 Australia $ 31, 2 $ 28, 3 Japan South Korea $ 23, 1 Brazil $ 19, 9 Mexico $ 18, 4 $ 15, 6 Switzerland Italy $ 13, 3 Taiwan $ 13, 2 $ 10, 3 Spain India $ 9, 1 $0 Source: Tourism Economics $20 $40 $60 $80 $100 $120 $140 $160 $180
Total Employment Generated by Traveler Spending in Utah* 160 000 140 000 4, 5% 126 800 129 600 132 700 137 200 142 500 3, 9% 120 000 3, 4% 4, 0% 3, 5% 3, 0% 100 000 2, 5% 80 000 2, 4% 2, 0% 2, 2% 60 000 1, 5% 40 000 1, 0% 20 000 0, 5% 0 0, 0% 2011 2012 2013 Note: *Direct, indirect and induced Source: Kem C. Gardner Policy Institute analysis of Utah Department of Workforce Services data 2014 2015
Private Leisure and Hospitality Sector Jobs as a Percent of Total Private Employment, 2015 Source: Kem C. Gardner Policy Institute analysis of Utah Department of Workforce Services data
Total Travel & Tourism-Generated Tax Revenue* 2015 STATE $660. 7 M $1. 15 B LOCAL $488. 9 M *Includes direct, indirect, and induced impacts Source: Kem C. Gardner Policy Institute analysis of Utah State Tax Commission data
Utah National Park & Place Recreation Visitation* 1998— 2016 9, 1 8, 4 Millions of Recreation Visits National Parks 7, 2 5, 5 4, 6 5, 3 4, 8 5, 1 4, 9 4, 6 4, 5 5, 3 5, 0 5, 7 5, 5 5, 2 6, 0 6, 6 6, 3 6, 1 6, 3 5, 8 4, 6 4, 1 3, 8 3, 7 3, 8 4, 0 4, 1 3, 8 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 Source: U. S. National Park Service *Does not include Flaming Gorge NRA and Bears Ears NM data 3, 8 4, 9
Utah Total Skier Days ‘ 95/’ 96 – ’ 15/’ 16 3, 0 4, 1 4, 2 3, 8 4, 0 4, 1 3, 9 3, 1 15/16 14/15 13/14 12/13 11/12 10/11 09/10 08/09 07/08 06/07 05/06 04/05 03/04 02/03 01/02 95/96 Source: Ski Utah 4, 5 3, 4 3, 3 00/01 97/98 2, 8 99/00 3, 1 3, 0 98/99 3, 1 96/97 Millions of Skier Days 3, 9 4, 1 4, 3
Average Statewide Occupancy Rates by Month 2015 vs. 2016 100% 90% 80% 70% 60% 50% 40% 2015 2016 30% 20% 10% 0% Jan Feb Mar Apr May Jun July Aug Sep Source: STR, Inc. Republication or other pre-use of this data without the express written permission of STR, Inc. is strictly prohibited. Oct Nov Dec
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