Using You Tube Videos to Communicate Science Nancy

Using You. Tube Videos to Communicate Science Nancy N. Soreide, Tracey Nakamura, Michael Dunlap NOAA Pacific Marine Environmental Laboratory AMS Meeting, January 2011, Seattle, WA

Arctic Report Card 2010 You. Tube video embedded in slide … or play from You. Tube or local video file

Play from You. Tube or local video file Why? Can tell a complicated story easily Encapsulates it clearly in a few moments Reaches a wide audience Speaks for you all the time …. . even when you aren’t there • Helpful with press releases …. . helps the media get the story straight • •

Click to play on You. Tube or video file

You. Tube Why Servers You. Tube? & Services! • Servers – Support streaming of large, long videos, in HD, with audio – Handle peak loads • Services – Video resolution matched to available bandwidth – Audio support (voice over, music, closed captioning for Section 508 compliance) – Videos organized by topic with Playlists – Usage statistics and analysis

Users with fast internet can play videos in HD

Closed captioning available for Section 508 compliance

“Playlists” organize videos by topic

Video usage statistics • • Number of views How people found it Links to it Hot spots

How do people find your videos? • Web pages link to it or embed it – Your web pages; other’s web pages • You. Tube – – your You. Tube channel You. Tube suggests “videos of interest” You. Tube search function You. Tube subscription service sends a notice to subscribers when you post a new video

How hard is it to make a video? • What is your story? – Aim for simple story in short 1 -3 minute video • Explanatory text written on video (e. g. , North Pole web cam videos) • Voiceover (e. g. , Arctic Report Card, Chile tsunami) • No added audio or text (e. g. , tsunami propagation animations) – Stage directions or storyboard • Visuals – Photos, science graphics, animations, video clips or Google Earth animations – Public domain images from NOAA, Wikimedia Commons… • Audio – Voiceover or music or both – Public domain music e. g. , Free Music Archive, http: //freemusicarchive. org/ • Home movie-making software – Inexpensive, e. g. , under $100 (we use Sony Vegas Movie Studio) • You. Tube channel – Enterprise Level Agreement for You. Tube channel – You. Tube free upload (if consistent with organizational regulations)

NOAA PMEL You. Tube channel www. youtube. com/noaapmel