Using Visual Arguments CS 4001 Mary Jean Harrold

Using Visual Arguments CS 4001 Mary Jean Harrold 1

Outline 1. Understanding design elements in visual arguments 2. Compositional features of photos and drawings 3. Analysis of visual arguments using images CS 4001 Mary Jean Harrold 2

Understanding Design Elements in Visual Arguments Components of visual design (see Table 9. 1) Type Variables: font style, font size, emphasis (bold, italics, …) Principles: • sans serif for headings, titles, slogans – Century gothic – Ariel (title of this slide is ariel) • body type serif for long documents and main text – Times New Roman (most common for articles) – Courier New (often used for program code) • only 2 -3 styles per document • consistent patterns of type to indicate relationships (e. g. , all titles same, all text same, all captions same) • select type to project impression: Formal, business-like (Ariel) informal (Comic Sans) CS 4001 Mary Jean Harrold 3

Understanding Design Elements in Visual Arguments Components of visual design (cont’d)) Use of space and layout Variables: • • page size and type white space, arrangement on page highlighting elements (tables, sidebars, …) headings, etc. to break visual Principles: • • CS 4001 Layout to make readable and structure Academic: simple, functional Magazines: attractive Both: limit text and visual items Mary Jean Harrold 4

Understanding Design Elements in Visual Arguments Components of visual design (cont’d)) Use of color Variables: • Variations in font color • Use of color in images, graphics • Use of background tints and color shading Principles: • Use according to audience – Academic: minimal – Magazines: lavish • Use functionally (relationships), decoratively (appeal) • Use color for realism, symbolic associations, aesthetic effect… CS 4001 Mary Jean Harrold 5

Understanding Design Elements in Visual Arguments Components of visual design (cont’d)) Images and graphics Variables: • Photographs • Drawings • Numeric graphics Principles: • Decide how image will work in the argument • Consider how to establish relationship between the image or graphic and verbal text CS 4001 Mary Jean Harrold 6

Outline 1. Understanding design elements in visual arguments 2. Compositional features of photos and drawings 3. Analysis of visual arguments using images CS 4001 Mary Jean Harrold 7

Compositional Features of Photos and Drawings Type of photo or drawing Distance from subject Orientation of the image and camera angle Point of view Use of color Compositional special effects CS 4001 Juxtaposition of images Manipulation of images Settings, furnishings, props Characters, roles, actions Presentation of images Mary Jean Harrold 8

Outline 1. Understanding design elements in visual arguments 2. Compositional features of photos and drawings 3. Analysis of visual arguments using images CS 4001 Mary Jean Harrold 9

Analysis of Visual Arguments Using Images President Bush clearing brush from Texas ranch CS 4001 1. What are most notable features of the photo? 2. What is implicit argument? 3. What camera techniques and compositional features are in the photo? 4. What image of President Bush does this image attempt to create for citizens and voters? Mary Jean Harrold 10

Analysis of Visual Arguments Using Images (cont’d) President Bush greeting crowd CS 4001 1. What are most notable features of the photo? 2. What is implicit argument? 3. What camera techniques and compositional features are in the photo? 4. What image of President Bush does this image attempt to create for citizens and voters? Mary Jean Harrold 11

Analysis of Visual Arguments Using Images (cont’d) President Bush holding baby CS 4001 1. What are most notable features of the photo? 2. What is implicit argument? 3. What camera techniques and compositional features are in the photo? 4. What image of President Bush does this image attempt to create for citizens and voters? Mary Jean Harrold 12

Analysis of Visual Arguments Using Images (cont’d) President Bush giving speech at Mt. Rushmore CS 4001 1. What are most notable features of the photo? 2. What is implicit argument? 3. What camera techniques and compositional features are in the photo? 4. What image of President Bush does this image attempt to create for citizens and voters? Mary Jean Harrold 13

Outline 1. Understanding design elements in visual arguments 2. Compositional features of photos and drawings 3. Analysis of visual arguments using images 4. Extra credit on presentation if you have a good visual argument to add to enhance your argument CS 4001 Mary Jean Harrold 14