Using Twitter to Become an Online Influencer Jill

Using Twitter to Become an Online Influencer { Jill Coleman/@Jill. Fit

You follow others’ feeds – who to follow? People follow YOU Your Profile – Bio/pic/header – “Pre-frame” #humblebrag opportunity Hashtags # RTs Favorites/* Twitter Basics

Social media channels: which ones? Do what you like Do what you’ll do consistently Make sure they are all “manned” Popularity contest? Why to use Twitter: Establish yourself as an expert in your industry Networking with other pros & peers Instant credibility/social proof Get into the conversation*** Disseminate info? Sell? Should I be on Twitter?

Broadcast Unrestrained – the more tweets, the better MOST tweets should be educational and/or personal Be 100% authentic, be YOU Be interesting You’re an influencer, you’re an info-prenuer, so offer great INFO – free content, preview of what it’s like to work with you How to Use Twitter: 1) Establish Your Expertise

Ways to Broadcast: Tweetathons UNIQUE insights “Most people think lean physiques are built on protein powders/shakes. Truth is leanest people eat mostly REAL food. ” Relevant quotes Share unexpected articles that reflect your interests and values – lateral interests How to Use Twitter: 1) Establish Your Expertise

Tweetathons Establishes you as knowledgeable, education, thinker Use # to relate Shouldn’t last more than 10 -15 min max Dissect blogs How often? How to Use Twitter: 1) Establish Your Expertise

Networking Smaller venue than FB/less noise/more opportunity Use to reach out to influencers you want to develop a personal relationship with Why would you want to develop a relationship? E. g. How to Use Twitter: 2) Build Relationships

How to begin interaction? RTs/thoughtful shares Interact in an INTELLIGENT way, on a PEER level, not a groupie level (respect vs. gushing) Get a follow then DM to say hello, thank you —should be PERSONAL GIVE, GIVE first ASK later & expect/offer to pay to play How to Use Twitter: 2) Build Relationships

Say Thank You & Acknowledge Twitter is a CONVERSATION 140 character response! No one is more or less deserving of your reply, BUT… Improve your ability to write sound bites Keep boundaries in mind Do recon work! Ask your followers questions Gather info about their STRUGGLES Ask what they want to know more about Drives product, program, blog content How to Use Twitter: 3) Interact with Customers Daily

Your Personalized RSS Feed Follow your interests Use to inspire you LATERALLY #Team. Follow. Back? “Favorite” content for later My reco: spend at collective 30 minutes on it a day gathering info, seeing what people are talking about and participating in conversations How to Use Twitter: 4) Use as Inspirational Content

Intelligent Tweeting Use correct punctuation, grammar Full sentences as much as possible Add intelligent insight w/o being a know-it-all Don’t take tweets personally Don’t be an asshole Simply unfollow if you don’t like/appreciate someone—not your place to convince someone of what you think is true How to Use Twitter: 5) Miscellaneous

Don’ts of Twitter: Don’t send the same tweet to several people Don’t “bulk tweet” at people Don’t use automatic DMs Don’t “cold call” with network marketing propositions Don’t ask before giving Don’t use too many hashtags (1 -2 max) Don’t stress about unfollows “Byyyyyeeee. ” How to Use Twitter: Don’ts

Don’ts of Twitter, cont. : Don’t send boring tweets. E. g. Boring: “Off to the gym!” Better: “Hitting heavy legs in the gym today. Working larger muscle groups increases the growth hormone & testosterone response of the workout. ” Stay away from politics/religion unless it’s your business Tweet according to your core values Avoid airing dirty laundry Avoid tweeting through crises in real time How to Use Twitter: Don’ts

Do’s of Twitter: Do be 100% authentic – “Same person IRL. ” Do be fun, funny, keep things light Do be useful/add VALUE Do respond to at least 90% of mentions BE CONSISTENT – Took me 18 months to organically grow from 2 k to 20 k. How to Use Twitter: Do’s

Questions? Tweet at me! @Jill. Fit