Using Startup Strategy to Develop Innovative Internship Programs

What is the Business Model Canvas? • Creating value for a company while delivering

Keep in mind: • Fill it out with what you know today. That means

1. Value Propositions • Solving a problem, so what is the problem? • Who

2. Customer Segments → Student Segments • You exist for your customers, not the

3. Channels • How does your “product” (program) get to your customers? • Distribution

4. Customer Relationships → Student Relationships

5. Key Activities • Most important things you need to do to make the

6. Key Resources • What do you need? • Finance, Physical, Intellectual, & Human

7. Key Partners • To help get you the key resources you can’t produce

8. Cost Structure • Costs & expenses to operate • People, material, buildings, fixed

9. Revenue Streams → Evaluation Strategies • How do you actually make money? •

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Using Startup Strategy to Develop Innovative Internship Programs

The Business Model Canvas

What is the Business Model Canvas? • Creating value for a company while delivering products or services to customers • BMC replaces an org chart when setting up a business model • Created by Alex Osterwalder in 2010 based on his 2004 thesis

Keep in mind: • Fill it out with what you know today. That means you may not be filling in every single block. • This is meant to be revisited, revised, and redone! • What you write is meant as a hypothesis, not a fact. You may have many canvases going at once. • Be specific!

1. Value Propositions • Solving a problem, so what is the problem? • Who are you solving it for?

2. Customer Segments → Student Segments • You exist for your customers, not the other way around. • Who are they?

3. Channels • How does your “product” (program) get to your customers? • Distribution channels – these used to be physical only, now can also be digital/virtual

4. Customer Relationships → Student Relationships

5. Key Activities • Most important things you need to do to make the business work

6. Key Resources • What do you need? • Finance, Physical, Intellectual, & Human Resources

7. Key Partners • To help get you the key resources you can’t produce on your own. • Who are they? • These can evolve over time

8. Cost Structure • Costs & expenses to operate • People, material, buildings, fixed & variable costs

9. Revenue Streams → Evaluation Strategies • How do you actually make money? • What value is the customer paying for? • How am I going to capture that value?

Questions?