Using Power Point Effectively Frank Broen Teach America
Using Power. Point Effectively Frank Broen Teach America Sue Fody Tri. Zetto 1
Let’s go deeper. . .
Handout Topic Brain Rule Graphic Info Think about Reference p|Story poem Contact Info 3
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Seven Questions to Knowing Your Audience 5 © duarte. com 2008 1 What are they like? 2 Why are they here? 3 What keeps them up at night? 4 How can you solve their problem? 5 What do you want them to do? 6 How can you best reach them? 7 How might they resist?
Seven Questions to Knowing Your Audience 1 What are they like? Demographics and psychographics are a great start, but connecting with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day. 2 Why are they here? What do they think they’re going to get out of this presentation? Why did they come to hear you? Are they willing participants or mandatory attendees? This is also a bit of a situation analysis. 3 Insert a representative picture or illustration of an audience member in this rectangle. It helps to put a face on the audience. What keeps them up at night? Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize— and offer a solution. 4 How can you solve their problem? What’s in it for the audience? How are you going to make their lives better? 5 What do you want them to do? Answer the question “so what? ”—and make sure there’s clear action for your audience to take. 6 How can you best reach them? People vary in how they receive information. This can include the set up of the room to the availability of materials after the presentation. Give the audience what they want, how they want it. 7 How might they resist? What will keep them from adopting your message and carrying out your call to action? 6 © duarte. com 2008
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Concept 8
Concept n Text n n One thought or idea per slide Phrases not sentences. n n n 9 (Should all start with either nouns or verbs) Minimalism!! 6 X 6 Rule Sequential? Use numbers Ideas? Use bullets (if necessary, use a handout for complex information)
Concept n Keep it Simple n n 10 Less is more Too many slides are…too many slides! Logistics Use the speaker notes.
Concept 11
Art 12
Art Swiss Army Graphic (art) 13 Realistic (photo) Symbolic Kni fe Text
t i t e G e c n a l g a t a. . .
Get it. . . at a glance
Get it… …at a glance 16
Get it. . . at a glance
Font style n n n 18 San Serif for reading screens At least 24 - 30 point Only 2 styles per slide CAPS ARE HARD TO READ. Use Upper and lower case.
San Serif 19 Serif
Text TEXT IN ALL CAPS HURTS. ch OOuuch Upper and lowercase Underlining cuts off ‘p’s, ‘q’s and ‘g’s and such. Italics emphasize Bet this is kinda hard to read! Bet this is not! 20 aaaah
Chilean Exports n n 21 Fresh fruit leads Chile's export mix - Chile emerges as major supplier of fresh fruit to world market due to ample natural resources, consumer demand for fresh fruit during winter season in U. S. and Europe, and incentives in agricultural policies of Chilean government, encouraging trend toward diversification of exports and development of nontraditional crops - U. S. Dept. of Agriculture, Economic Research Service Report Chile is among the developing economies taking advantage of these trends, pursuing a free market economy. This has allowed for diversification through the expansion of fruit production for export, especially to the U. S. and Western Europe. Chile has successfully diversified its agricultural sector to the extent that it is now a major fruit exporting nation. Many countries view Chile's diversification of agriculture as a model to be followed. Meanwhile, the U. S. remains the largest single market for Chile's fruit exports. However, increasing demand from the EC and Central and East European countries combined may eventually surpass exports to the U. S. , spurring further growth in Chile's exports. If you’ve read this far, your eyes probably hurt and you’ve been reading this tedious long-winded text instead of listening to me. I’m insulted- can’t you see I’m doing a presentation up here? Look at me! Congratulations, however, on having such good eyesight.
Graphics n n n 22 Adds to comprehension, so make them relevant Ask yourself: “Why am I adding this picture? ” Avoid too many models (You want to have a ‘memorable presentation, right? )
Ask yourself, “Why? ” 23
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Graphics 25
Charts and Graphs n n n 26 Use thick lines to show trends. Use bright colors for lines (yellow is invisible) Five lines or bars max per graph Use something to guide the eye to the main point of the chart (arrow, title, color, box, etc) Shorten numbers (2007 = ’ 07, $10, 436. 77 = $10. 4 on an axis for ‘thousands’)
Healthy Growth = Healthy Company $340 $347. 9 $320 $300 $280 $260 $292. 2 $274. 6 $240 $220 $200 ‘ 04 27 ‘ 05 ‘ 06
Consumer Manages Benefits, Health & Funds Accountable Health Statement è Packaged, customizable health statement available online & mailed è Includes Up-to-Date Balance & Transaction History Across All Accounts è Provides Corresponding Claims Transaction Information è Provides multi-purpose platform for consumer initiatives 28 28 Confidential Copyright © 2007 The Tri. Zetto Group, Inc.
Visual Thinking Codex 29
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Layout n Clean and uncluttered n n 31 White space – use it! 6 X 6 rule
Animation n Good rules for Builds n n 32 Use sparingly and meaningfully. Ask yourself, “Does using animation enhance the message? ” Don’t annoy the viewer. Wipe right for text Zooms work well for photos and images Arrows? Use peek or wipe Slide transitions are OK as long as they are consistently used
Builds n 33 Wipe from left for text
What is good layout? 34
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Theory n n n Relationship between colors Analogous Complementary Triad Keep it simple n 36 Use a maximum of 3 colors.
Three Colors… …are pleasing to the eye 37
Physical n n 38 What color is the object? What is most important?
Physical n n 39 What color is the object? What is most important?
Psychological n Relationship of color to our feelings Pantone Book of Color 40
Balance n 41 Relationship of major and minor
Contrast n n 42 Relationship of light to dark Avoid black backgrounds, yellow text on white, red/green
The eye can’t really focus on red and blue at the same time. Red and green vibrate and a color blind person can’t see this. Yellow is pretty much invisible. 43
You see it all at one time 44
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Evaluate Purpose Concept Art Layout Color Evaluate 46
Check speling spelling and grammar, , grammar 47
Minimalism Too many slides are too many slides 48
Presentation n n Be Prepared Keep it Simple n n 49 Like a story Embrace your nerves Don’t force laughs Don’t go longer than 20 minutes (ever)
Accelerated Learning Techniques Based on Professional Learning Strategies: M. Tate 2006 50
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What did you learn? Summarize in a phrase What will do you next? 52
Thank you! “It’s all about relationships” Frank Broen Teach America Sue Fody Tri. Zetto 53
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