Using MIS 10 th Edition Part 3 Using

Using MIS 10 th Edition Part 3 Using IS for Competitive Advantage Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved P 3 -1

Augmented Reality Exercise System (ARES) • ARES allows users to bike holographic routes with friends in a virtual environment. • ARES collects and integrates user data from AR headsets, stationary exercise bikes, and fitness bands. • ARES then allows users to share their data with friends, trainers, and employers. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved P 3 -2

Augmented Reality Exercise System (ARES) (cont’d) • Zev Friedman, the owner of ARES, purchased an early prototype of the system from his cardiologist. – Helped Flores treat his patients. – Wasn't being adopted outside of Flores’s own medical practice. • Zev was watching the emergence of augmented reality and thinking about potential applications. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved P 3 -3

Cast of Characters • Zev, a successful entrepreneur, bought the company for a small amount of cash and a royalty agreement with Flores. • Ashley Turnwood, new general manager. • Cassie Castellon, marketing professional. • Henri Kivi, technology manager. • Raj Agarwal, augmented reality guru. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved P 3 -4

Why Study the ARES Case • Future business professionals need to be able to assess, evaluate, and apply emerging information technology to business. • ARES system will allow you to practice that key skill. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved P 3 -5