Using brand assets February 7 2017 Using brand

Using brand assets February 7, 2017

Using brand assets • • • Research findings The Kiwanis brand The importance of our brand Kiwanis brand assets Using assets at the district and club level

Using brand assets Amy Wiser Chief Communications Officer awiser@Kiwanis. org

Kiwanis Familiarity 28% Very or somewhat familiar 12% can correctly identify Kiwanis mission Kiwanis Opinion 67% Very or somewhat favorable Join Kiwanis 9% Very or somewhat likely Overall 4% Very familiar 24% Somewhat familiar 50% Have only heard of Kiwanis 21% Have never heard of Kiwanis Overall 33% Very favorable 34% Somewhat favorable Overall 3% Very likely 6% Somewhat likely

Why join a service organization #1: Belief in an organization’s mission • Help children • Fight disease • Provide clean water • Save mothers and children

Why join a service organization What we do for the world What we tell the world

Strengthen our brand

Strengthen our brand

Strengthen our brand (Wordmark) (Seal)

Strengthen our brand

Kiwanis. org/Brand

Using photography

Brand assets

Brand assets

Brand assets

Brand assets

Other resources

Other resources • Media training • Power. Point Template • News release • New club opening • Election of officers templates • Governor’s election • Kiwanis One Day • Kiwanis Family Month • The Eliminate Project

In the works • Event yard sign • Pull up banner • Newsletter template • Event flyer template Other needs? Email Vicki, vhermansen@Kiwanis. org

Expanding our brand

Questions?

Next webinar: Tuesday, March 7 Noon Eastern / 9 a. m. Pacific “Your social media footprint”