Uses of Animation Unit 31 Animation is used

Uses of Animation Unit 31

Animation is used in the following areas: � Advertising – TV & web based � Creative arts � Entertainment –films, cartoons, games � Education – to demonstrate scientific ideas, attracting attention through interactivity & visualisation � Simulations – military training, driving, architecture, weather forecasting

Animation in Advertising Animation is widely used in advertising and it isn’t just aimed at children. It can be used to: • Demonstrate how a mechanical device works • Show the anatomy of a product • Communicate abstract ideas • Visualize things that are too big or too small to photograph or film • Apply emotions, story and drama to an inanimate object or product

Animation in Advertising � Sony Bravia advert – zopetrobe Sony Bravia � Making of Sony Bravia Advert making of commerical � Lloyds TSB for the journey advert Lloyds commercial

Animation in Entertainment Animation is used in cartoons and feature length films. � In 1928, Steamboat Willie, the third Mickey Mouse cartoon, made history as the first Disney cartoon with synchronized sound. Steam Boat Willie � The first full length animated cartoon to be used successfully in the west was Snow White & the Seven Dwarfs, produced by Disney in 1937. extract from Snow White

Animation in Entertainment Modern animation techniques generally use computer techniques throughout and the effects can be stunning CGI is now widely used creating fantastic scenes and effects Lucas. Film - some history CGI

Produce a presentation explaining at least 3 different areas where animation is used � Research into the use of animation in each area � Use slides to explain how animations are used within each area � Include relevant visual examples to support your explanations