User Experience at Google Marianne Berkovich User Experience
User Experience at Google Marianne Berkovich User Experience Researcher Mountain View, CA
My path • BA in English Georgetown University • Masters of Human Computer Interaction Carnegie Mellon University • Adobe Creative Suite, Mobile, Acrobat • Google Finance, i. Google, Comparison Ads
This is Google…
This is also Google… (and much, much more)
“To organize the world’s information and make it universally accessible and useful. ” - Google’s mission Source: http: //www. google. com/corporate/tenthings. html
“Focus on the user and all else will follow. ” - One of Google’s “Ten Things we found to be true” principles Source: http: //www. google. com/corporate/tenthings. html
Who is the user? (Also: Why you can’t build a chair for everyone)
Organization Engineers User experience Product management Documentation Marketing, Public Relations, etc. Product team
User Experience team • • • Interaction Designers User Experience Researchers Visual Designers Web Developers UI Copywriters Participant recruiters
User Experience at Google
Methods and the Development Cycle Example: Technology in a Museum 1. Concept 2. Design 4. Release 3. Develop
1. Concept Interviews Surveys Focus Groups Field Studies Diary Studies Task Analysis Personas Competitive Analysis
2. Design Mini-experiments Heuristic Evaluation Cognitive Walkthrough Paper Prototype Testing Card Sorting Participatory Design
Design (continued)
3. Develop & 4. Release Log Analysis Diary Studies Usability Testing Field Studies Eye Tracking Heuristic Evaluation Cognitive Walkthrough Formal Usability Test
Parting thoughts on user centered development 1. Be able to answer “Who is the user? ” 2. Show it to some users and observe them without interrupting 3. Fix what you observed 4. Repeat steps 2 and 3 a few times Image: http: //flickr. com/photos/fuzzyblue/2103946313/
Appendix
Profile of a successful UXer @ Google • • • CS, HCI background or related field Strong design sense, user-centered focus Experience in designing web-based interfaces Strong leadership, communication, teamwork skills Technical skills - HTML, CSS, Javascript
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