Use of Argumentation Persuasive Appeals The art of

Use of Argumentation & Persuasive Appeals

§ The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques. § Language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content. Rhetoric

Communication Triangle

§ Every communication is essentially a trilateral relationship. Each point of the triangle influences the others, and all are influenced by the context of the communication. § Each point of the triangle bears some responsibility for the success of the communication. § Each point of the triangle corresponds with one of Aristotle's three appeals. Rhetorical Strategies

§ Logos (rational) appeals to reason. Logos can also be thought of as the text of the argument, as well as how well a writer has argued his/her point. § Facts, statistics, case studies, anecdotes, authoritative voices, logical reasoning. § Pathos (emotional) appeals to the emotions and the sympathetic imagination, as well as to beliefs and values. It can also be thought of as the role of the audience in the argument. § § Personal: safety, love, pride, fear, sentiment, compassion Social: recognition, respect, status, acceptance Fear: used for positive outcome in conclusion Humor: best to achieve instant recall (30% of ads) § Ethos (ethical) appeals to the writer’s character. Ethos can also be thought of as the role of the writer in the argument, and how credible his/her argument is. § Trustworthiness, credibility, reliability, fairness, expert testimony, credible sources Three Persuasive Appeals

Aristotle’s Triangle

§ http: //www. youtube. com/watch? v= Bp. Tb 2 Rjb. Mn 4 § Advertising Appeals Using Triangle with TV Screen Opening (5 min) § http: //www. youtube. com/watch? v= 5 ODwm. SYb 3 Tw § Aristotle’s Triangle with Steve Mc. Queen Examples (8 min) § https: //www. youtube. com/watch? v= x. Asj. RRMMg_Q § Budweiser Puppy Commercial § https: //www. youtube. com/watch? v= 4 op 5 e. OYRNEI § Mayhem Teenage Driver § https: //www. youtube. com/watch? v= ae_3 AZQi. Kc. U § Chevy Colorado

A Time to Kill Film Analysis Argumentation Through the Court System

§ During the viewing of each Courtroom Scene, identify the persuasive appeals being used by each lawyer to convince the jury of his argument. § Must number 8 pieces of total evidence. § Format: Divide Viewing Notes into 3 separate columns: ethos, pathos, and logos. (Some evidence/arguments may fall into more than one type of appeal). § For each argument presented: 1. Determine the type of appeal and list in that column 2. Identify the lawyer & witness (testimony) 3. Highlight the piece of general evidence 4. Argue the effect that the persuasive appeal was hoped to have upon the jury Viewing Notes Requirements Model Pathos 1. Brigance to Mrs. Cobb • Had her son attacked young girls before? • Evoke anger and disgust from jury/audience regarding child abuse

Buckley’s Arguments § Take notes during his closing speech on the significant points he addresses. § After, determine which appeal was being practiced to finally sway the jury. § Write a paragraph that focuses on which persuasive appeal is being primarily used and 2 pieces of supporting evidence to back it up. Brigance’s Arguments § Take notes during his closing speech on the significant points he addresses. § After, determine which appeal was being practiced to finally sway the jury. § Write a paragraph that focuses on which persuasive appeal is being primarily used and 2 pieces of supporting evidence to back it up. Argue HOW and WHY each lawyer is using the appeals.