USC Annenberg Innovation Lab Overview Our Mission The

USC Annenberg Innovation Lab Overview

Our Mission The Lab’s mission is to be a leading innovator and advisor on transformational changes happening in our participatory cultures. We seek to play a leadership role in the “Cambrian Moment” – which is a conflux of the below – as described by John Seeley Brown: • Cloud computing • Graphic Processing Chips/systems • Social networks • Big Data analytic engines • Sentiment analysis • Second Screen • 5 D – building immersive worlds as texture • Experience architecture

Our Focus: Interdisciplinary Hub

Our Partners

Areas of Research

Refining Social Media Analytics: Network Influence

Refining Social Media Analytics: Entertainment & Politics Movie Sentiment Analysis

Experimenting with Participatory Cultures: Flotsam Exploration of Transmedia Storytelling, Learning and Performance

Experimenting with Participatory Cultures: PLAY! In partnership with Discover. Learn. Teach.

Re inventing the News Broadcast: Second Screen

Rethinking Urban Living: Crisis Connection

Augmented Reality

Policy Research: Wireless Spectrum

Policy Research: Intellectual Property

CRUNCH winner / Start-Up in Residence: Theia, also known as the Greek goddess of vision and sight, is an embedded system device that provides ubiquitous computing for people with no or low vision.

Think & Do Workshops

“Culture eats strategy for lunch everyday. ”