USA PAVILION EXPO MILANO SITE WWW EXPO 2015

USA PAVILION &

EXPO MILANO SITE WWW. EXPO 2015. ORG USA PAVILION AMERICAN RESTAURANT

EXPO 2015 = WORLD’S FAIR • Theme: Feeding the Planet. Energy for Life • Timing: May 1 st to October 31 st 2015 • Participants: 142 participating countries + Corporate pavilions (e. g. Coca-Cola, Apple, and many more) • Visitors: – 20 -30 million visitors expected (40% Italian) – 1 billion virtual visitors • Audience: business, government delegations, public institutions, regulatory authorities, policy makers, consumers • Importance: historical showcase of innovation and contribution to progress (e. g. light bulb, elevator, diesel engine, ice-cream, touchscreen, etc. ) • USA Pavilion: showcase innovation and responsibility as a core of America’s values

USA PAVILION

WHY • American Airlines has been vetted by the State Department as one of the most innovative, respected and responsible companies reflecting theme of the USA pavilion • American Airlines is not only one of the airlines with the longest history and tradition in the industry, but also sets best practice examples of corporate responsibility and citizenship • Thanks to the broad exposure to Expo’s main themes , American Airlines can help deliver exciting programming on: sustainability, energy efficiency, technological innovation, regulatory and public policy topics • American Airlines operates globally and serves 10 destinations in Europe directly and another 181 destinations together with its Oneworld partners ?

BENEFITS OF PARTICIPATION • American Airlines can help drive programming content for exhibitions, TED talks, conferences and seminars (e. g. efficient fleet management, emission trading scheme, aviation regulation, capacity constraints at European airports, benefits of transatlantic anti-trust JVs, new route openings in Europe, and many more) • Engage with members of top US/European/Italian institutions and other government delegations from the 142 participating countries to strengthen relationships and discuss policies issues (e. g. Transatlantic Trade & Investment Partnership) • Display new products in the pavilion, e. g. sponsor one of the VIP meeting rooms or restaurant areas themed as American Airlines Admirals Club® lounges, showcase new business class seats, self-service kiosks to check-in VIP passes, sponsor VIP ‘boarding passes’, etc. • Become a content provider through sponsoring our visual guides on how transportation companies can contribute to reducing their carbon footprint • Use the USA pavilion’s VIP areas, conference rooms, roof-top terrace and American Restaurant for organizing business meetings, hosting receptions and meeting government delegations

BECOMING A PARTNER • Partnership opportunities range from 1 to 5 million dollars depending on the level of involvement • Technical table will be opened to define the benefit package which best suits American Airlines’ values, brand awareness and networking opportunities • List of partners committing by March 15 th will be submitted to President Obama on March 27 th in the occasion of the signing in Rome of the USA’s Participation Contract with Expo 2015