US NATIVE DISPLAY ADVERTISING SPEND 2016 2021 US
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US, NATIVE DISPLAY ADVERTISING SPEND, 2016– 2021 US$ billion Source: BI Intelligence Note: ‘Other display’ includes banners, rich media, sponsorship and video ads Extracted from Adstats: Native Advertising To click through to article, use Slide Show view
FREQUENCY OF DISCLOSURE TERM BY TYPE Source: Polar, State of Native Disclosure, July 2016 Note: may not sum to 100 due to rounding Extracted from Adstats: Native Advertising To click through to article, use Slide Show view
CLICK-THROUGH RATE BY REGION AND KEY MARKET, % Source: Polar, Branded Content Benchmarks, Q 3 2016 Extracted from Adstats: Native Advertising To click through to article, use Slide Show view
CLICK-THORUGH RATE BY PUBLISHER VERTICAL, % Source: Polar, Branded Content Benchmarks, Q 3 2016 Extracted from Adstats: Native Advertising To click through to article, use Slide Show view
PERCEIVED EFFECTIVENESS OF NATIVE CONTENT BY TYPE Source: INMA, Native Advertising Trends 2016: The News Media Industry, October 2016 Q: What do you consider to be the most effective type of native advertsing? n = 156 publishers from 48 markets Extracted from Adstats: Native Advertising To click through to article, use Slide Show view
MEASUREMENT OF EFFECTIVENESS BY KPI Source: INMA, Native Advertising Trends 2016: The News Media Industry, October 2016 Q: How do you measure the effectiveness of native advertising? n = 156 publishers from 48 markets. Extracted from Adstats: Native Advertising To click through to article, use Slide Show view
INDUSTRY CHALLENGES Source: INMA, Native Advertising Trends 2016: The News Media Industry, October 2016 Q: What are your biggest challenges regarding native advertising? n = 156 publishers from 48 markets. Extracted from Adstats: Native Advertising To click through to article, use Slide Show view