URBI Business Plan STORY Here is our story

URBI Business Plan

STORY Here is our story so far… We all are very passionate about wildlife population and the effects it has on our environment. We all dream of turning the decline of bee population around and here a couple of reasons why: BEES ARE ESSENTIAL FOR HUMANS: For some people, bees are simply an annoyance. They buzz around, crawl inside soda cans, chase people down the street and sometimes even sting. BEES. . . CAN'T LIVE WITH THEM, CAN'T LIVE WITHOUT EM' Even if you hate bees, you need them. They are responsible for much of the food on your plate. Our goal is to to increase the bee population through an innovative system

PROBLEM Bee population in danger Honey bees have been dying at an alarming rate the past decade. It's extremely DISCONCERTING because: Bees perform a task that is vital to the survival of agriculture: pollination. In fact, one third of our global food supply is pollinated by bees. Source: UNEP study

OPPORTUNITY TODAY: 54% of the world’s population resides in URBAN AREAS 80% of French population resides in URBAN AREAS 2050: 71% of the world’s population is projected to be URBAN. 2, 5 billion more people will live in URBAN AREAS HOW TO KEEP BEES AND 6. 9 BILLIONS URBANITES BY 2050 LIVING TOGETHER?

OUR SOLUTION URBAN BEE HAVENS FOR LOCAL BEE SUPPORT YEAR-ROUND HOSPITALITY AT SCALE

PRODUCT The future is Urban and Local KEY CHARACTERISTICS ❑ SANCTUARIES IN THE GARDENS OF SCIENCES PO ❑ PROFESSIONAL BEEKEEPERS TRAINING STUDENTS ❑ ON VOLUNTERING BASIS ❑ HONEY PRODUCTION ❑ BEE AMBASSADORS ❑ URBI WEBSITE

BENEFITS HEALTHY SUSTAINABLE LOCAL SCALABLE EASY PLACING

NANCY KOLEVA Co-founder JAN RITZEN Bee Keeper Sébastien is a student of Media, Jan graduated with a Law & Philosophy Communications and Creative Industries degree from the University of Leuven, at Sciences Po. Beside his studies, he is focusing on corporate law and alternative passionate about current affairs and dispute resolution. He is currently music, and writes for an architectural studying corporate strategy at Sciences magazine. Po. CAMILLE AUBERY Sales & Marketing director Camille is pursuing a double degree in Economics and Law at Sciences Po and the University of Pennsylvania. Very sensitive to the environmental issues, she volunteered several times abroad to fight against biodiversity degradation. TEAM Nancy is currently studying Media, Communications and Creative Industries at Sciences Po. Deeply passionate about the environment, she works as a freelance journalist and runs an Instagram blog about zero waste. SEBASTIAN REED Co-founder AURIANE JOUDIOU COO Auriane is currently pursuing a dual degree in Economics & Business and Engineering at Sciences Po and ISAE-SUPAERO. Very interested in entrepreneurship and environment issues, she has already developed a startup to design agricultural & eco-friendly drones. EDOUARD BRIN Public relations director FORTIS FERENTINOS Financial Director Edouard is currently pursuing an Economics & Business Master’s degree at Sciences Po Paris. During his Bachelor’s studies, also at Sciences Po, he was a member of the Students Board, in charge of public relations. VIRGINIA ROSSI Creative Director Fotis obtained a Master's degree in Shipping, Trade & Finance at Cass Business School in London and gained significant work experience in the banking and shipping sector. Virginia graduated in Languages mediation & communication at Milan University, in Chinese and German. She is currently studying Media, Communication and Creative Industries at Sciences Po.

MARKET OPPORTUNITY 79. 98 percent of the total population in France lives in cities ⇒ 54 M people BENEFITS 2018 2050 France Urban € 1 billion France Local Food Market € 3, 7 billion France Organic Food Market € 7 billion France Food Market € 180 billion Global food Worldwide $ 15 T +

TIMELINE The future LAUNCH PHASE 2018 EXPANSION PHASE 2019 03/2019 FOUNDATION URBI 2023 2020 AWARENESS GROWTH AND PROFIT

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