UPTOWN BUSINESS WATERLOO IMPROVEMENT AREA AGENDA ANNUA L
UPTOWN BUSINESS WATERLOO IMPROVEMENT AREA
AGENDA ANNUA L GENERA L MEETIN G • • • Welcome Board of Management Budget Approval Levy Map Approval Construction Update for 2019 New business Special Presentation Adjourn Networking Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
THANK YOU TO OUR BOARD • • • Mandy Brouse Alnoor Keshvani Paul Leveck Catherine Mc. Call Darlene Pfohl Jeff Zavitz Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
• Governed under The Municipal Act of Ontario • Coordinate the organization, physical improvement and economic development of the business area • Governed by a volunteer Board of Directors comprised by business and property owners • Advocates on behalf of the membership • Host General Meetings for the membership Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
HISTORY OF UPTO WN • 1972 • Financed by a • A committee of Council • Works independently from the City • Boundary determined by the City • Independent, non-profit organization • Partner with the City on many projects Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
WHO ARE MEMBERS? Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
UPTOWN WATERLOO BOUNDA RY Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
WHAT DOES THE BIA DO FOR MEMBERS? open forum lead promotional & marketing initiatives host a variety of special events and festivals beautification projects The prime mandate of the Up. Town Waterloo BIA is to promote and beautify the core area of Waterloo. provide subsidized advertising rates conduit for communication with the municipality Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
ORGANIZATIONAL STRUCTURE Board of Directors Governance Committee Executive Director Staff Marketing Committee Planning & Economic Development Committee Advocacy & Relationships Committee Volunteers Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
BIA COMMITTEES MARKETING • Advises and provides feedback • Brainstorms creative marketing ideas • Assists in the planning of special events and festivals ADVOCACY & RELATIONS HIPS • Advocates on the membership’s behalf • Engages members in initiatives happening around the core GOVERNAN CE PLANNING & ECONOMIC DEVELOPMENT • Reviews the BIA’s by-laws, policies and terms of references • Recommends best practices • Monitors progress of the strategic plan • Recruits new Board members • Consults on the needs for infrastructure • Identifies planning and economic development opportunities • Meets with City officials to discuss ideas and opportunities Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
The Up. Town Waterloo BIA is a partner in the City of Waterloo’s commitment to work in partnership with the community to: • Create a distinctive Up. Town that provides a safe, lively, accessible and attractive place to live, learn, work, shop and play in all seasons • Achieve a sense of place in which future growth develops in harmony with the City’s historic character and attributes • Guide our actions by considering what is beneficial for people and their environment • Achieve this vision which will require the collective efforts of all its citizens to build consensus and create momentum toward a vibrant, people oriented city core UPTO WN VISIO N Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
UPTOWN LEADERSHIP UPTOWN IDENTITY STRATE GIC PLAN UPTOWN GROWTH A STRONG VOICE FOR UPTOWN Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
REDEVELOPMENT To aid and assist the interests of Up. Town business with relevance to consumer markets, neighbourhood residences, overall visually appealing city centre and the continued positive evolution of the Up. Town core. Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
UPTO STATISTI WN CS • 470 businesses • 78 restaurants & bars • 26 salons & spas • 89 retailers • 60 service providers • 45 financial services • 36 heritage buildings • 10 parks/parkettes and four major trails • Four Governor General medals for architecture Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
UPTO STATISTI WN CS CONTINUE D • 232 K annual visitors for Uptown Waterloo events - 2018 • New office space created – close to 571 K sq ft by 2025 • Potential for 3, 300 new jobs • Growing housing market – close to 6, 400 new people by 2025 • Over 1, 400 new units built (2008 -now) • 2, 500 new residents (2008 -now) • 3, 600 total new units (2008 -2025) • Almost 6, 400 new residents by 2025 Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
UPTO VITALIT WN Y • Progressive Development • Active Transportation • Start-Up Ecosystem • Strategic Investments • Public Realm Investments Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
UPTOWN CONSTRUCTION • ION/LRT 2015 -2017 King Street South • King Street – Public Square to North of Erb Streetscape Improvements 2017 -18 • King Street – Bridgeport Rd – Central St. 2019 Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
• • • New street furniture, trees, landscaping and lights; Segregated bike lanes; Mountable, roll-over curbs Wider sidewalks; Single travel lane in each direction with wider lanes; On-street parking stalls on the east side of the street. KEY DESIGN FEATU RES STREETSCA PE Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
BIA ADVOCACY: PROACTIVE STEPS Contract staff person hired Region presented at 2017 AGM The BIA advocated for businesses at various times and in different ways throughout the project’s completion. Three BIA General Membership Meetings “Lessons learned” list Weekly construction notices Extra funds for ad campaigns Levy reductions Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
BIA ADVOCACY: REACTIVE STEPS Challenges met during construction were resolved effectively with advocacy from the BIA: CHALLENGE Lacking communication from construction company; e. g. businesses were not being given enough notice about service disruptions, road closures etc. CHALLENGE SOLUTION IBI Group hired a communications liaison to be the BIA’s point person for the daily goings-on and project updates BIA successfully submitted a noise exemption request to have crews work later into the evening and on weekends so work would be completed quicker BIA successfully requested only one lane of the road to be closed at a time, leaving the other open for through traffic and levy reductions were provided Construction delays Road closures caused guests to completely avoid the area and traffic to businesses decreased CHALLENGE Construction fatigue among businesses SOLUTION BIA facilitated a membership vote to determine whether or not to continue with the second stage of Phase 1 or take a break to help businesses recover some losses Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
FACADE IMPROVEMENTS PLACE MAKING IMPA CT CYCLI NG INTENSIFICAT ION Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
UPCOMING • Kitchener-Waterloo Comedy EVENTS Festival February 28 – March 2 • Thursday Nights Up. Town June through September WHA GOING T’S ON IN UPTOWN • DTK, ION & Up. Town event - TBC • Solstice Sampling June 15 • True North Festival June 19 -20 • Sun Life Financial Up. Town Waterloo Jazz Festival July 19 – 21 • Sun Life Financial Waterloo Busker Carnival August 23 – 25 • Lumen September 28 • Up. Town Waterloo Great Oktoberfest Barrel Race October 12 • Up. Town Waterloo Holiday Marketplace & Tree Lighting November 29 – December 1 PROGRAMS • • • Spotlight Waterloo Hand in Hand Graffiti Program Waterluminate Advertising Co-op Up. Town Waterloo Business Improvement Area www. uptownwaterloobia. com
A thriving main street is the heart of a neighbourhood, supported by the effort of the people who live and work there. UPTOWN WATERLOO BUSINESS IMPROVEMENT AREA | 100 REGINA ST. S. , STE. 160 | 519 -885 -1921 | www. uptownwaterloobia. com
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