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进出口英语函电 课程教学 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

一、进出口英语函电的 重要性 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

（一）进出口英语函电在 商务英语教学中的地位 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

著名语言学家伯纳德۰ 施波斯基Bernard Spolsky (2000: 77)在其《社会语言 学》Sociolinguistics一 书中提到这一“起源”的 时间—— UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

The demand is not new: as early as the 1920 s, Japanese and Chinese business leaders were starting to value knowledge of English. UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

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LONDON, May 19, 1918. MESSRS. ALBERT WILSON & CO. , BOSTON DEAR SIR, I confirm the receipt of your shipment per s. s. Ohio, and now hand you inclosed check, value $569. 50 on Messrs. H. Wardelow of your city, which, with five per cent discount, will balance your invoice for same. Your acknowledgment will oblige. Yours truly, SAMUEL BUTT. UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

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What is business English? Business English is English language especially related to international trade. - Wikipedia UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

International trade is the core of global economic or business activities: make payment --- Banking ship commodities --- Transportation protect goods against risks --- Insurance UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

World TRADE Organization - “The Economic U. N. O. ” UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

（二）进出口英语函电在 进出口实务中的地位 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

商� 磋商的三个途径： 面� �� 交� � 信往来 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

对三个途径选用的考量 金� Money �� Time �� Documentation UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

World Trade Organization Trade Profile 2008 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

货物贸易（进出口）总额 （亿美元） 中国 美国 德国 日本 21, 737 31, 829 23, 850 13, 339 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

服务贸易（进出口）总额 （亿美元） 中国 2, 509 美国 7, 922 德国 4, 563 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT 日本 2, 757

货物贸易+服务贸易(进出口)总额 （亿美元） 中国 美国 德国 日本 24, 246 39, 751 28, 413 16, 096 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

货物贸易总额占 货物贸易+服务贸易总额的比例 中国 美国 德国 日本 21, 737 31, 829 23, 850 13, 339 24, 246 39, 751 28, 413 16, 096 89. 7% 80. 1% 83. 9% 82. 9% UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

人均贸易额(货物+服务进出口) （所选三国与中国之比） 中国 美国 1, 483 11, 954 8. 06倍 德国 日本 30, 278 10, 939 20. 42倍 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT 7. 36倍

二、进出口英语函电课程 的内容 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

1. Presentation and Layout of Business Letters 商务信函格式 2. Inquiries 询购 3. Replies and Quotations 复函与报价 4. Orders and Acknowledgment 订购与确认 5. Insurance 保险 6. Packing 包装 7. Transportation 运输 8. Payment by L/C 信用证付款 9. Other Modes of Payment 其他付款方式 10. Complaints and Adjustment 投诉与处理 11. Agencies 代理业务 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

为何还要教传统商务 信函格式？ UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

Two Major Factors Formality Confidentiality — John Carey Business Letters for Busy People UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

3. 运用�� 商� 信函 有助于案例教学。 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

���� 磋商的 函� 教学 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

firm offer / counter-offer FOB / CFR /CIF Letter of credit / documents against payment / documents against acceptance FPA / WPA / franchise Through bill of lading / straight B/L / charter party UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

如： We wish to offer firm the following goods = We wish to make a firm offer for the following goods. Please insure/cover for us the following goods = Please insure/cover us on the following goods. UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

三、函电课程的教学理念 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

关于函电课程的教学 方法，有人提出必须采用 communicative approach， 因此具体的就是要贯彻所 谓的defective but effective 的原� 。 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

我们发现在商务沟通中产生的 问题往往是: “Lingual defects will result in business barriers. ” UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

通过多年研究，我们 认为应该将communicative approach和error analysis及 student-centered的理� 相� 合，从我国学生英语学习的 实际状况出发，强调语言训 练重在纠错。 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

Correct Grammar, Spelling and Punctuation …………………………. . Poor grammar, misspelled words, lack of punctuation or the improper use of it, prejudice the reader against you and help to destroy the effectiveness of your letter, your image and the image of the organization you represent! UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

一拼写�� 的例子： I am glad to let you know that our mill is dying. I am glad to let you know that our mill is dyeing. UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

���� 的例子（1）： The above quotations are understood to be on the basis of CIF net Karachi, but a discount of 5% may be allowed if the quantity for each item reaches 1, 000. UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

��� ： The above quotations are understood to be on the basis of CIF net Karachi, but a discount of 5% may be allowed if the quantity for an individual item reaches 1, 000. UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

例子 2： We cannot accept responsibility for goods unless they are shipped cleanly. UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

��� ： We cannot accept liability for goods unless they are shipped clean. UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

语言训练或练习设 计上体现“重在纠错” UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

We are unwilling to persuade you. We wish you would make an order. Because our supply is possible to become not enough soon. UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

We do not want to influence you, but we hope you will be able to send us your order within this month as we may soon run short of supply. UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

• Never use a long word where a short one will do. • If it is possible to cut a word out, always cut it out. • Never use the passive where you can use the active. • Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent. UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

特例： In these circumstances we have to hold you responsible for the misdelivery. In these circumstances we have to hold you responsible for the wrong delivery. UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

The attached order, No. 5652, is for a total of 420 boxes. As this falls appreciably short of the amount necessary to qualify for the maximum discount, we cannot claim it. Nevertheless, as customers of long standing we feel that we may ask you to include this order with our quarterly one due next month in order that we may take advantage of the best terms. Buyer’s request — L 4 -7 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

With regard to your request for the inclusion of this order with your quarterly order, we regret that this will not be possible since it would involve extended credit at maximum discount. What we are prepared to do, how-ever, is to invoice this order separately but at full discount. Seller’s reply — L 4 -8 UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

Questions Why does the buyer ask the seller to include Order No. 5652 with their quarterly order? What are the best terms the buyer is asking for? Why does the seller say that it is impossible to satisfy the buyer’s request? What does it mean that it would involve extended credit at maximum discount? UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT

Thank you for your attention! UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT