up Start 2013 2014 Programme Kickoff Citi a

up Start 2013 -2014 Programme Kick-off

Citi – a global organisation Established 1812 (City bank of New York) 7 th largest Bank based on Assets ($2, 188 bn), 3 rd largest based on Tier 1 Capital. 260, 000 employees worldwide 200 Million customers 110, 000 Operations and Technology employees worldwide (equivalent to a top 50 global company) Presence in more than 160 countries Intermediates > $3 trillion in global transactions every day Over 1200 people work in Belfast – mostly in Technology

Citi Belfast - History Sep 2012 Approximately 1200 employees working in Operations, Technology, and Legal Nov 2010 November 2010 Citi announce 501 new jobs committed to Belfast Sep 2009 Gateway Building opens giving total capacity of 1350 seats Jun 2009 Legal and Compliance plan for additional 40 roles July 2008 ICG Operations announce an additional 145 jobs for 2008 / 09 May 2007 Legal and Compliance announced 40 jobs in 2007 Jan 2007 ICG Operations announce that they will locate an initial 100 jobs in Belfast by 2008 June 2006 Further commitment to additional 185 jobs in Technology by 2009 May 2005 Initial announcement of 375 jobs in Technology by end 2009 Originally established as the preferred near shore location for London ICG Technology, Citi Belfast has grown from an initial plan of 375 roles in 2005 to 1200 employees across Technology, Operations & Legal in 2012. 3

up. Start Overview The programme has been designed to take students through a conceptual start-up business experience, which will be comprised of three distinct stages creating around develop product or service and taking it to market Duration of programme can be customised to universities needs High-Level Business Plan Development § Based on the assignment brief and supported by Citi subject matter experts student teams will draft a high-level business plan for product or service, giving the project a real world context § The business plan should contain at a high -level a view on market opportunity, describe key capabilities of products or service and how it could be used and associated benefits / value proposition § The approach will be flexible enough to be accommodate both business and technology students – mix teams or individual disciplines § The plan will then be used to set the scope and depth of the product / service development activities in the next stage Product / Service Development (Minimum Viable Product) Bring The Product to Market § On a per project stream basis a Citi senior § Once the development stage is complete mentor will be assigned to support the students as they work through this stage, during this period the mentor will meet in person with student teams at least twice and conduct calls / video conf with the teams as required (demonstrating Citi’s commitment to the programme) students would prepare a demonstration and plan on how they would bring the product or services to market § Based on the business plan students would be expected to manage and develop a working conceptual model of product or service § Depending on the students focus either business or technology the depth and scope of the product / service development activities will be tailor to ensure correct alignment (business students are not expected to program) § The output of which will be presented to a panel of senior executives who will host a constructive “Dragons Den” type forum where students would present and demonstrate their products and services with a view to gaining support from the Dragons § There will be no winners or losers but the a tally will be kept to identify the best ideas § All students will be recognised for their work with a Citi award for the best projects being optional (depending on university preference) § Depending on the quality of the venture support may be provided to assist students take the idea to market 4

up. Start – how Citi gets involved Throughout the academic year Citi will provide support and guidance to help turn ideas into commercially viable products: § Innovation Workshop § Guest Speakers § Industry Roundtable § Mentors § Dragon’s Den § Prizes 5

Citi Announces Winners of the 2013 up. Start Awards (24 th March 2013) Dublin and Belfast – Citi announces the winning teams of the 2013 up. Start Awards held at the Citi offices in Dublin. The winning teams are Precision Engineered from Trinity College Dublin and Platform Planet from Queen’s University Belfast. Precision Engineered is a real time synchronization engine initially aimed at the hotel industry and Platform Planet is a games platform that allows users to create and share their own game levels aimed at the 7 -12 year old age group. Start is an entrepreneurship programme in partnership with the School of Computer Science and Statistics at Trinity College Dublin and the School of Electronics, Electrical Engineering and Computer Science at Queen’s University Belfast. Teams of students studying for Masters degrees at the universities created their own start up business for a new technology product or service. Each business plan had to provide a real market prospect and teams competed with each other to win the opportunity for virtual funding from Citi along with technology development support from Cisco, Red Hat and Microsoft. The eight finalists competing presented their business plans to a panel of judges from Citi, Cisco, Red Hat, Microsoft and the IDA. Other business ideas included a mobile application for reading meters, a web based ordering service for restaurants, an application targeting consumer deals, a gaming platform for the virtual world of robots, a multi-platform mobile application for local business marketing and an automated locking system for passwords. Peter Mc. Carthy, Chief Administrative Officer, Citi, EMEA (Europe Middle East Africa) said “The up. Start awards programme is a great collaboration between academia and industry and Citi has been proud to help students develop their technology skills for the real world. It's been fantastic to see the next generation of technology entrepreneurs showcase such creative, innovative and sound commercial ideas. ” The students were mentored by business advisers from Citi Belfast and the Citi Innovation Lab, Dublin. The programme included guest lecturers from the technology industry who discussed with the students the latest developments and sector trends. In addition, the programme hosted roundtable discussions for the students with Citi Ventures and Citi experts in global locations including London, New York and San Francisco. The up. Start programme is a cross border partnership between Citi Belfast and the Citi Innovation Lab Dublin. The programme was run over two semesters in the current academic year at Queen’s University Belfast and Trinity College Dublin. There were 34 students on the programme from the two universities.

2013 – 2014 Programme The Innovation and Start up Alternative § Emphasise that a start-up, early venture is a viable option on completion of the course. This is in addition to finding employment, continuing academic research. Technology Themes § These represent key technology enablers, are widely available and have a strong market context • Cloud – Cloud technologies provide the highly scalable and cost effective infrastructure platform for early start-up • Mobile / Smart TV – We are starting to see a common and low cost platform emerging that represents a large market opportunity with very low barriers to entry e. g. get your app in the app store and do some basic marketing • Intelligent Systems – An evolution is underway in the way that we interact with software we believe basic artificial intelligence technologies embedded within products could create large market opportunities e. g. expert systems / rules, schedulers, genetic algorithms • Sensor Technology – smart phones have made sensor technologies widely available enabling new forms of interactions with both the physical and virtual environments, emerging indoor position technologies present a lot of white space • Payments – Pervasive mobile infrastructure has yet to be widely adopted, however key foundations are starting to be in place to make this happen (Citi is a key player in this space) • Social Networks – Although struggling in the markets, the ability to leverage social networks at technology and business level provides a great platform to link to or build-on • Smart Cities – networks of distributed sensors, events and flexible infrastructure are providing an opportunity to adapt a city to its needs. 7

QUB 2013 – High-Level Plan. First Semester Innovation and Entrepreneurship Week 0 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 On-going for duration of programme • Management / Governance • Citi Speakers (as required aligned to topics*) • Targeted Idea Input • Introduction of Citi Team Mentors • Pre-semester kick-off meeting • Citi provides speakers around agreed • Formal introduction of Citi upon topic areas between weeks 5 and 10 as an input into idea generation • In addition citi student mentors are available on an informal basis to get to know the teams as they start to form • Students have the opportunity to present a business plan for review mentors to teams • Innovation Workshop • Business Context On going activities 8 Project activities elapsed time Project activities variable * Citi / external speaker events and active will be made open to a wide campus community

First Semester Key Dates and Events 9 University Date Week Topic Note Queen’s Mon 30 -Sep-13 Week 1 Term Starts Queen's Mon 07 -Oct-13 Week 2 Queen's Mon 14 -Oct-13 Week 3 Queen's Mon 21 -Oct-13 Week 4 Queen's Mon 28 -Oct-13 Week 5 Queen's Mon 04 -Nov-13 Week 6 Queen's Mon 11 -Nov-13 Week 7 All Tue 12 -Nov-13 Week 7 Silicon Valley Round VC locations & attendees table to be confirmed All Mon 18 -Nov-13 Week 8 Innovation Workshop Queen's Mon 25 -Nov-13 Week 9 Queen's Mon 02 -Dec-13 Week 10 Queen's Mon 09 -Dec-13 Week 11 Queen's Mon 16 -Dec-13 Week 12 - up. Start Kickoff - QUB Kickoff + Meet Mentors Students Present Business Plan Location QUB Citi Belfast & Dublin Citi Dublin Mentors attend QUB

QUB 2014 – High-Level Plan. Second Semester Innovation and Entrepreneurship Week 1 Week 2 Week 3 Week 4 • Management / Governance Week 5 Week 6 Week 7 Week 8. Week 9 Week 10 Week 11 Week 12 On-going for duration of programme • Citi Mentor Support On-going mentor support • High-level Business Plan Development Variable • Citi Mentors provide support throughout the second semester • Product / Service Development • Bringing Product / Service to Market On going activities 10 Project activities elapsed time • The student builds on high-level • The student undertakes development business plan produced in the first semester detailing out their product or service applying skills from the first semester • The product being developed should be sufficiently technically challenging. This may be through the functional part of the product or via non-functional requirements (e. g. , security, mobility, reliability) • This activity will be supported by a Citi mentor as required , who will provide real world guidance and support of the products or services and mentors act as advisors… • … pulling in subject matter experts from Citi as required e. g. , mobile payments expert Project activities variable • Mentors assist the students in preparing their offering for the final demonstration and feed back session with senior Citi management