Unlocking Internal Innovation Using Strategic Narratives to Outthink

Unlocking Internal Innovation: Using “Strategic Narratives” to Outthink the Competition www. kaihan. net

www. kaihan. net

www. kaihan. net

www. kaihan. net

Alexander the Great Napoleon Bonaparte Genghis Khan Sun Tzu Col. John Boyd www. kaihan. net

Richard Branson Oprah Winfrey Steve Jobs Estee Lauder Bill Gates Henry Ford www. kaihan. net

Martin Luther King, Jr. Mother Teresa Mohammad Yunus Nelson Mandela Rosa Parks www. kaihan. net Mahatma Gandhi Benjamin Franklin

Dick Fosbury www. kaihan. net

1 -2 -3 A-B-C The accepted way of doing things. See the one that takes their market and competitors off-guard. www. kaihan. net

The Fourth Option™ The strategy to outthink the competition®. www. kaihan. net

Q: How can you consistently see Fourth Options? www. kaihan. net

A: Think strategically about the stories you tell. www. kaihan. net

www. kaihan. net

Consciousness Phonetic Loop Visuospacial sketchpad Source: The Baddeley Model of Short-term Memory www. kaihan. net Episodic buffer

Grand master Master www. kaihan. net Expert

Revenue CAGR Profit (EBITDA Margin) Return (TRS) www. kaihan. net

www. kaihan. net

Five Strategic Narrative 1. New & Old 2. Creation & Destruction 3. Enemies 4. Today & Tomorrow 5. Power www. kaihan. net

Stories about new & old. www. kaihan. net

www. kaihan. net

Apple www. kaihan. net

Swirl, Tap & Buff "Makeup so pure you can sleep in it. " www. kaihan. net

What has been abandoned that you could breathe new life into? • People scrambling for the new thing • You find something abandoned • You breath new life into it • This differentiates you www. kaihan. net

Stories about creation & destruction. www. kaihan. net

www. kaihan. net

Chess Go www. kaihan. net

Calloway Golf www. kaihan. net

Gary Vaynerchuck – Social Media Sommelier www. kaihan. net

“They’d swirl & smell & slurp and spit and then spout the same classic terminology every time, how the bouquet was rose petals or the finish was silk. I would stick my nose in the glass, suck in a mouthful of air & wine, & the only thing running through my head would be, ‘Man, this really tastes like Big League Chew’ or “If this isn’t a Watchamacallit bar, I don’t know what is. ’” Gary Vaynerchuk www. kaihan. net

What can you create “out of nothing” to change the dynamic in your favor? • People are focused on the current players • You add a new player to the game (new customer, occasion, supplier) • You change the dynamics in your favor www. kaihan. net

Stories about enemies. www. kaihan. net

www. kaihan. net

www. kaihan. net

www. kaihan. net

Who else would benefit if you win? • People draw clear lines between who can partner with and who you cannot • You reach outside of those lines • You surprise your market

Stories about today & tomorrow. www. kaihan. net

www. kaihan. net

www. kaihan. net

Where is the next battleground? How could you initiate it? • People are focused on the current battleground • You identify (or determine) a new battleground • You move there early and wait www. kaihan. net

Stories about power. www. kaihan. net

www. kaihan. net

www. kaihan. net

www. kaihan. net

Combine & coordinate independent elements within your environment to orchestrate much greater power. www. kaihan. net

Combine & coordinate independent elements within your environment to orchestrate much greater power. www. kaihan. net

www. kaihan. net

What people or communities out there could you coordinate to achieve your goals? • Agents or communities are uncoordinated • You find a way to coordinate them • You build power www. kaihan. net

Leaders uses strategic narratives to achieve three ends: 1. 2. 3. Help people see new possibilities Encourage a pattern of behavior Shift strategic priorities www. kaihan. net

What narratives are you going to tell? www. kaihan. net

www. kaihan. net Fastcompany blog Weekly newsletter Tools Webinars Seminars www. kaihan. net