Unlock Your Data Keys to Data Driven Success

Unlock Your Data Keys to Data Driven Success Bryce Gartner, icimo

Learning Objectives • After participating in this session, you will be able to: • Distinguish between data reporting and data analysis • Develop strategies for using data to maximize business outcomes • Reference companies using data visualization to drive business decisions toward becoming a data driven organization • Develop new ways to start using data and visualizations for measurable results and big data strategies

3 Things 1. Be more than the Buzzword 2. Show to Tell 3. Be in the Know

Key Tenets “Data is the new Oil. Data is just like crude. It’s valuable, but if unrefined it cannot really be used” ---Clive Humby “We have for the first time an economy based on a key resource [information] that is not only renewable, but self-generating. Running out of it is not a problem, but drowning in it is. ---John Naisbitt Results • Top Performing Companies are 5 x more likely to be Data Driven (Harvard Business Review) • Improve productivity by 5% and profitability by 6% (MIT) Environment • Business and data are constantly changing • 87% of business users view it is crucial to process and analyze data more quickly

What is Big Data?

The Reality of “Big” Data Total Attendees Guests/Others Other Professionals Members* Total Attendees 2010 Guests/Others Other Professionals Members* % to Plan Total Attendees Guests/Others 2011 Other Professionals Members* 2012 Weeks Out Report Date 20 06/01/12 687 24 622 1, 333 16% 504 16 578 1, 098 597 12 551 1, 160 19 06/08/12 762 30 681 1, 473 18% 526 18 595 1, 139 651 14 592 1, 257 18 06/15/12 846 32 738 1, 616 19% 575 22 643 1, 240 709 18 621 1, 348 17 06/22/12 938 34 798 1, 770 22% 676 23 759 1, 458 782 20 683 1, 485 16 06/29/12 1, 052 34 857 1, 943 24% 740 28 825 1, 593 857 26 735 1, 618 15 07/06/12 1, 154 35 912 2, 101 27% 800 30 885 1, 715 970 30 811 1, 811 14 07/13/12 1, 243 37 981 2, 261 29% 879 35 952 1, 866 1, 048 35 850 1, 933 13 07/20/12 1, 433 45 1, 068 2, 546 33% 976 38 1, 044 2, 058 1, 169 44 913 2, 126 12 07/27/12 1, 698 48 1, 227 2, 973 39% 1, 102 46 1, 143 2, 291 1, 305 47 987 2, 339 11 08/03/12 2, 007 50 1, 450 3, 507 46% 1, 247 52 1, 251 2, 550 1, 449 48 1, 075 2, 572 10 08/10/12 2, 196 54 1, 600 3, 850 51% 1, 409 63 1, 431 2, 903 1, 722 51 1, 205 2, 978 9 08/17/12 2, 415 70 1, 735 4, 220 56% 1, 725 75 1, 692 3, 492 2, 010 63 1, 360 3, 433 8 08/24/12 2, 650 78 1, 862 4, 590 61% 2, 066 86 1, 965 4, 117 2, 253 72 1, 508 3, 833 7 08/31/12 2, 911 85 1, 991 4, 987 67% 2, 331 94 2, 143 4, 568 2, 502 79 1, 670 4, 251 6 09/07/12 3, 292 105 2, 297 5, 694 76% 2, 719 113 2, 588 5, 420 2, 855 91 2, 033 4, 979 5 09/14/12 4, 053 160 2, 811 7, 024 93% 3, 583 155 3, 249 6, 987 3, 675 136 2, 443 6, 254

The Reality of “Big” Data Month Division v 0 Campaigns v 0 March 2012 Continuing Education Comp Review Prep 2012 March 2012 Continuing Education Comp Review Prep 2012 2009 - Hyatt Regency Washington, DC March 2012 Continuing Education Comp Review Prep 2012 Wed Thurs Fri Sat Sun March 2012 Continuing Education Comp Review Prep 2012 March Date 2012 Continuing 8 -Jul Education 9 -Jul Review Express 10 -Jul 11 -Jul 2012 12 -Jul March Block 2012 Continuing Education Comp 0 0 0 Review 0 Prep 201240 March 2012 Continuing Education Review Express 2011 P/U 1 1 4 12 30 March 2012 Continuing Education 2012 CME Portfolio Attrition Set At: Attrition Fee's paid: Room Rate: Room Revenue Speaker Name F/B (excluding T/G) Sample Speaker F/B (including T/G) Sample Speaker Number of. Sample Attendees: Speaker Comments: Sample Speaker Sample Speaker Sample Speaker 80% $0 $xxx $xx, xxx 115 Mon 13 -Jul 50 48 Tue 14 -Jul 40 22 Tactic Type v 0 Online Online Offline Online Mon Tues Online 15 -Jul Offline 1 Tactic v 0 Email Fax Email Direct mail Email Wed Email Direct mail P&S Email Total P/U % 130 119 92% Overall. Average Practical_Knowledge. Average Relevent. Average Barriers. Average Difficulty. Average #Sessions 4. 43 4. 35 4. 37 4. 12 3. 32 4. 70 4. 64 4. 51 4. 42 3. 35 4. 57 4. 43 4. 50 4. 31 3. 32 4. 29 4. 15 4. 26 3. 89 3. 40 4. 11 4. 15 4. 26 3. 89 3. 40 4. 47 4. 34 4. 48 4. 11 3. 33 4. 54 4. 46 4. 47 4. 24 3. 49 4. 20 3. 99 4. 19 3. 82 3. 34 4. 81 4. 76 4. 73 4. 53 3. 41 4. 54 4. 46 4. 36 4. 20 3. 34 4. 62 4. 45 4. 58 4. 32 3. 70 4. 41 4. 23 4. 35 4. 15 3. 33 4. 62 4. 39 4. 21 4. 31 3. 28 6 2 2 2 4 4 2 8 2 1 2 5

Opinion-Based Self-Reliant Conventional Want Data-Driven Can 8% People 80% Experience Report Factory App Speed to Opinion (Weeks/Months) Time Speed to Insight (Seconds/Minutes)

From Here to There Month Division v 0 Campaigns v 0 March 2012 Continuing Education Comp Review Prep 2012 March 2012 Continuing Education Comp Review Prep 2012 2009 - Hyatt Regency Washington, DC March 2012 Continuing Education Comp Review Prep 2012 Fri Review. Sat Sun March 2012 Continuing. Wed Education. Thurs Comp Prep 2012 March Date 2012 Continuing 8 -Jul Education 9 -Jul Review Express 10 -Jul 11 -Jul 2012 12 -Jul March Block 2012 Continuing Education Comp 0 0 0 Review 0 Prep 201240 March 2012 Continuing Education Review Express 2011 P/U 1 1 4 12 30 March 2012 Continuing Education 2012 CME Portfolio Attrition Set At: Attrition Fee's paid: Room Rate: Room Revenue Speaker Name F/B (excluding T/G) Sample Speaker F/B (including T/G) Sample Speaker Number of. Sample Attendees: Speaker Comments: Sample Speaker Sample Speaker Sample Speaker 80% $0 $xxx $xx, xxx 115 Mon 13 -Jul 50 48 Tue 14 -Jul 40 22 Tactic Type v 0 Online Online Offline Online Mon Tues Online 15 -Jul Offline 1 Tactic v 0 Email Fax Email Direct mail Email Wed Email Direct mail P&S Email Total P/U % 130 119 92% Overall. Average Practical_Knowledge. Average Relevent. Average Barriers. Average Difficulty. Average #Sessions 4. 43 4. 35 4. 37 4. 12 3. 32 4. 70 4. 64 4. 51 4. 42 3. 35 4. 57 4. 43 4. 50 4. 31 3. 32 4. 29 4. 15 4. 26 3. 89 3. 40 4. 11 4. 15 4. 26 3. 89 3. 40 4. 47 4. 34 4. 48 4. 11 3. 33 4. 54 4. 46 4. 47 4. 24 3. 49 4. 20 3. 99 4. 19 3. 82 3. 34 4. 81 4. 76 4. 73 4. 53 3. 41 4. 54 4. 46 4. 36 4. 20 3. 34 4. 62 4. 45 4. 58 4. 32 3. 70 4. 41 4. 23 4. 35 4. 15 3. 33 4. 62 4. 39 4. 21 4. 31 3. 28 6 2 2 2 4 4 2 8 2 1 2 5

“Ideal visualization should not only communicate clearly, but stimulate viewer engagement and attention. ”(Friedman, 2008) People remember 10% of what they hear, 20% of what they read and 80% of what they see and do.

The concept is simple

Data Visualizers / BI Tools • Tableau • Qlik. Tech • Spotfire • Microstrategy • SAP • Microsoft • SAS

Agility, Adopt, Advocate Agility 3 A Advocate Adopt

A 3 in Action ID Opportunity Enabled Central Staff Source 3 A Explore & Target Discover Audiences Visualize Data

Identify Opportunity (e. g. Events) Total Attendees Guests/Others Other Professionals Members* Total Attendees 2010 Guests/Others Other Professionals Members* % to Plan Total Attendees Guests/Others 2011 Other Professionals Members* 2012 Weeks Out Report Date 20 06/01/12 687 24 622 1, 333 16% 504 16 578 1, 098 597 12 551 1, 160 19 06/08/12 762 30 681 1, 473 18% 526 18 595 1, 139 651 14 592 1, 257 18 06/15/12 846 32 738 1, 616 19% 575 22 643 1, 240 709 18 621 1, 348 17 06/22/12 938 34 798 1, 770 22% 676 23 759 1, 458 782 20 683 1, 485 16 06/29/12 1, 052 34 857 1, 943 24% 740 28 825 1, 593 857 26 735 1, 618 15 07/06/12 1, 154 35 912 2, 101 27% 800 30 885 1, 715 970 30 811 1, 811 14 07/13/12 1, 243 37 981 2, 261 29% 879 35 952 1, 866 1, 048 35 850 1, 933 13 07/20/12 1, 433 45 1, 068 2, 546 33% 976 38 1, 044 2, 058 1, 169 44 913 2, 126 12 07/27/12 1, 698 48 1, 227 2, 973 39% 1, 102 46 1, 143 2, 291 1, 305 47 987 2, 339 11 08/03/12 2, 007 50 1, 450 3, 507 46% 1, 247 52 1, 251 2, 550 1, 449 48 1, 075 2, 572 10 08/10/12 2, 196 54 1, 600 3, 850 51% 1, 409 63 1, 431 2, 903 1, 722 51 1, 205 2, 978 9 08/17/12 2, 415 70 1, 735 4, 220 56% 1, 725 75 1, 692 3, 492 2, 010 63 1, 360 3, 433 8 08/24/12 2, 650 78 1, 862 4, 590 61% 2, 066 86 1, 965 4, 117 2, 253 72 1, 508 3, 833 7 08/31/12 2, 911 85 1, 991 4, 987 67% 2, 331 94 2, 143 4, 568 2, 502 79 1, 670 4, 251 6 09/07/12 3, 292 105 2, 297 5, 694 76% 2, 719 113 2, 588 5, 420 2, 855 91 2, 033 4, 979 5 09/14/12 4, 053 160 2, 811 7, 024 93% 3, 583 155 3, 249 6, 987 3, 675 136 2, 443 6, 254

Sample Visualizations • Our clients requested their visualizations not be shared beyond the live presentation, for a gallery of samples that is updated regularly use the following link: http: //icimo. com/about/products/

Contact Us • Presenter Contact Information: • Bryce Gartner • bryce. gartner@icimo. com • @icimo or @brycegartner • Thank you for your participation!