University students innovative undertaking Business Proposal Speaker Li

University students innovative undertaking ——Business Proposal Speaker: Li Siqi

Preface Utopia Limited Liability Company Passion Devotion Efficiency Responsibility Name Service Philosophy Always at your service Development Team Ideal Principle Introduction Prudent management Premium services Faithful treatment Company mission Enterprise culture Leading services in mental health Everlasting effort creates Utopias

Content 1 2 3 4 5 Prospect Analyse Corporate Strategy Core competitiveness Financial Plan Management Company

Prospect Analyse Every two seconds, one dies of suicide Psychological problem is the prime cause of suicide among university students the lacking of social supporting system means no opportunities for overseas students to communicate Psychological problems have become the top incentive of suspension and drop-out of school ——Mental Status Quo

Prospect Analyse First—mover advantage Analysis of Environment Domestic market the market capacity would be more than 1. 12 billion The industry will grow rapidly and eventually become a fixed market in the next 3 to 5 years. The international market could also be compared as vacancy. With an increasing Foreign number of Chinese oversea students, market we predict vast market space. Market trends the market capacity would be 576 million

Prospect Analyse ——Analysis of competition A Crying bar and Emotion catharsis bar These bars focus on alleviation of pressure temporarily and fail to solve psychological problems. craft brother competition intertype competition Parks, Psychological Consultations, Pubs none of them could combine entertainment with psychological alleviation.

Corporate Strategy 4 P principle

Corporate Strategy PRODUCT PRICE PLACE PROMOTION

Corporate Strategy PRECISION, DETAIL DATA ACCESSIBILITY ACCURATE INTELLIGENCE Product ØCathartic method of emotion: Crying bar、Laughing bar、Talking bar、Cooling down bar ØPsychological relaxation: Cafe、Chat room、populace BBS ØProfessional psychological consultation: Meditation room、Psychological consulting room ØProvide services in university town

Corporate Strategy PRECISION, DETAIL DATA ACCESSIBILITY ACCURATE INTELLIGENCE Place Direct Marketing Network Platform Campus Cooperation

Corporate Strategy PRECISION, DETAIL DATA ACCESSIBILITY ACCURATE INTELLIGENCE Price 1. The service for ordinary consumers: Ø Ø Market survey and analysis Various types of product costs and the expected profit margins Comparing our price with others’ Combining the company's earnings goals with the first three points 2. The service for the student Ø Ø Establishing long-term cooperation with university Student will receive the half-profit consumer pricing models

Corporate Strategy PRECISION, DETAIL DATA ACCESSIBILITY ACCURATE INTELLIGENCE Promotion Advertising Sponsoring Network Platform SMS Platform Annual Activities

Content 1 2 3 4 5 Prospect Analyse Corporate Strategy Core competitiveness Financial Plan Management Company

Core competitiveness ——The competitive advantage of competitors Advantage compare with Entertainment-oriented sites Advantage with Advantage compare with Craft brother professional psychological treatment room Enterprise advantage factor Other vent service Bar Professional KTV industries psychological Coffeé shop. Utopia treatment room Store size Comfortablelarge small Store Luxury Original &Creative Simple, characteris tic Scale &arm Small Large decoration Whether Over Various services AOver wide range of servicesforms Over Formsprofessional of Yes simplified simple, noisy good to keep simplified Privacy Public consumption the nature of promoting a Consumer Only to give vent to Service Be ablehealthy to, Lowoutlet, Be able to, High ease the bad Be able to, prices but not and object emotionsbutnot the but not the feelings or leading the healthy life to conducive Permanent to emotional People with mental People with Pressure not Possible Downtown area remote areas, illness easily lead to consumer and the bad mood location a healthystrive to create a Comfortable people misunderstanding Store Luxury Original &Creative Simple, characteris tic warm healthy outlet lifestyle fashion decoration

Core competitiveness ——The Competitive Edge of Utopia Teaching with entertainment Model First-mover advantange Cooperation with university Brand effect Unfixed service model and unlimited innovation are the key of competitive edges of Utopia. Differentiation 1 Direct sales focusing on consumers 2 Cooperation with universities Multi-channel competition 3 Company website Offering internships and setting up a scholarship for undergraduate Human resource competition

Core competitiveness ——The Competitive Edge of Utopia Model Teaching • Cooperation with universities • Campus brand • Psychological services Entertainment • Attractive to students in the university towns • Act according to actual circumstances • Abreaction positively rather than passively

Financial Plan Investment Risk & profit

Financial Plan ——Investment Listed Third stage Forth stage Second phase Second 29% New share holders 38% stage Total market value million Third stage New share holders 38% Initial stage Second stage Venture 20% Ventur e capital 38% Venture capital 53% market Total Ventur e 20% Initial stage Venture capital Total market value 20% Total market value 80% million value million

Financial Plan Risk of Market ØSubstitutes & Similar Services ØDemander is closeness ——Risk of Investment ØThe rate of return stays above 80% when the profit ranges within 20% Øthe annual dividend can be as high as 50% of the net profit. 添加标题 Final development ØListed in Hong Kong or the Mainland Small Business Listing ØSell the Company through Restructuring The project is a one-time, reusable, low-cost and high-profit investment.

Management Company

Management Company ——The structure of management Chair man PART II Manager PART II Vice-manager Sales & design Financial department PART II Vice-manager HR Sale promotion Legal department Information department

Management Company Business Model Incentive system Performance evaluation The “ 352”method of evaluation Ø“ 3” Category of index Ø“the gold handcuff” for the seniors Ø“Silver-ladder” for the middle level Ø“ 5” Level of performance ØTo fulfill the promises of each position in time Ø“ 2” Classes of index Øthe system of membership ØTo establish an effective process of safety management ØNon Disclosure Agreement of customer information

Conclusion 1 A huge potential market 2 Cooperation with university 3 Various service to attrctive customer 4 Innovation model: teaching with entertainment 5 one-time, reusable, low-cost and high-profit investment

Our Team Li Siqi Liu Ying Gong Hang Shen Ting Fu Bin Tian Jie Welcome to join in our team

Theme Club Utopia Thank you Unversity of Science http: //2009. ustb. edu. cn & http: //www. 5470. cn Technology Beijing

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