University of San Francisco Additional Campuses Paul Salumbides

University of San Francisco Additional Campuses Paul Salumbides, OMC Marketing Partner Ellen Ryder, OMC Vice President Jeff Hamrick, Office of the Provost August 2018

CONTENT • Overview • What’s Changed • Naming Summary • Website Audit Summary • Current Status • Appendix

OVERVIEW This document defines the University of San Francisco’s additional campus model for current and future academic locations. It aligns with the university’s identity standards and brand communications.

WHAT’S CHANGED To comply with WSCUC accreditation: “Branch / Branches” terminology will be eliminated: WSCUC defines a "branch" as an autonomous campus. USF is adopting “Additional Campuses” as the official term, defined as “outside of the main campus” (beyond the Hilltop). Acceptable terms: “Additional campus(es)” – i. e. , Pleasanton, San Jose “Additional location(s)” - i. e. , Santa Rosa “Beyond the Hilltop”

“CAMPUS” NAMING RATIONALE “Campus” should be used in the site identity only when conditions are met that support USF’s claims of quality academic programs AND support services; these are…

WHAT QUALIFIES A CAMPUS? Contains more than one school / program Provides access to academic services such as advising, dining facilities, Internet access, and / or library services Houses full-time faculty and / or staff Space is university-owned or under a long-term lease

LOGO TREATMENTS

NON-CAMPUS LOCATION Locations not meeting the conditions for campus designation do not merit a unique naming identity and should use the university’s “primary logo. ” In these instances, the location can be communicated in marketing materials, identified in the document’s title headline, ad, brochure, and other marketing vehicles.

NON-CAMPUS LOCATION All other university locations that do not meet the campus criteria, maintain the “University of San Francisco” identity: Marketing Materials: “Programs in Santa Rosa” “The University of San Francisco now offers exciting programs at its Santa Rosa location, including…”

NAMING SUMMARY ADDITIONAL CAMPUSES LOCATIONS • Orange County Campus • Santa Rosa Location • Pleasanton Campus • Presidio Location • Sacramento Campus • Active Kaiser Locations • San Jose Campus • Galleria Park Hotel Location • Downtown Campus

NAMING SUMMARY cont. ACCEPTABLE TERM VARIATIONS • USF - Sacramento Campus • USF's Sacramento Campus • University of San Francisco’s Sacramento Campus • University of San Francisco – Sacramento Campus • USF in Santa Rosa • USF’s Santa Rosa Location • USF Programs in Santa Rosa

WEBSITE AUDIT SUMMARY CURRENT STATUS • Scrubbed “branch” from 350+ pages on my. USF and marketing website • Previously published news stories, media releases, and other timespecific content will not be edited • Implementing approved language for problematic content • Outreach to content creators for PDFs that need updating

APPENDIX

ADDITIONAL CAMPUS MODEL 1. To meet current and future growth requirements, an additional campus model has been adopted by the university to expand academic programs and services beyond the Hilltop Campus across the Bay Area and State of California. 2. Additional campuses offer a variety of academic programs that we bring to the same level of quality. 3. Additional campuses also offer a range of services that vary by site.

CURRENT LOCATIONS AND ACADEMIC DEGREE PROGRAMS (as of July 2018) • Sacramento Campus: School of Education: MFT, MAT School of Nursing and Health Professions: BSN, MPH • Pleasanton Campus: School of Education: MAT School of Management: BSM School of Nursing and Health Professions: MSN • Orange County Campus: College of Arts & Sciences: Sport Management School of Nursing and Health Professions: MSN • - • San Jose Campus: School of Education: MFT, MAT, TESOL School of Management: MSIS School of Nursing and Health Professions: MSN • Downtown Campus: School of Management: BSM, MBA, EMBA, MSEI, MSFA, MGEM, MNA, MSOD, MPA College of Arts & Sciences: MSDS, MAPC, MS Energy Systems School of Law – LLM in Taxation, MLST, JD/MAUPA Data Institute Santa Rosa Location: School of Education: MFT, MAT

PRINT EXAMPLE

WEBSITE EXAMPLES

WEBSITE EXAMPLES cont.

CONTACTS ACCREDITATION Jeff Hamrick, Vice Provost for Institutional Budget, Planning and Effectiveness, jhamrick@usfca. edu Shirley Mc. Guire, Senior Vice Provost for Academic Affairs, mcguire@usfca. edu Deborah L. Panter, Director of Educational Effectiveness and Assessment, dpanter@usfca. edu MARKETING WEBSITE CONTENT FOR ADDITIONAL CAMPUSES Crystal Theresa Zapanta Ejanda, Office of Marketing Communications, Web Producer, ctzejanda@usfca. edu GENERAL INQUIRIES / MARKETING Paul Salumbides, OMC Marketing Partner, pjsalumbides@usfca. edu Ellen Ryder, OMC Vice President, eryder@usfca. edu