University of Colorado Denver Presented by Dr Jim

University of Colorado Denver Presented by Dr. Jim Black President and CEO of SEM Works

1175 Revolution Mill Drive Studio 3 Greensboro, NC 27405

Our Mission Ensure our clients’ success.

• Seek to understand Our Promise • Prepare diligently • Serve passionately • Deliver more • Respond promptly • Provide solutions • Ensure quality

Convergence of Evidence Documents Triangulation Interview Observation

Stake’s Countenance Model Intentions Observations Standards Judgments Antecedents Transactions Congruence Outcomes Congruence Contingencies Congruence

Consulting Services Enrollment Management Student Services Branding Marketing Student Retention Student Recruitment Moo. U

Research Environmental Scanning Image Study Competitor Analysis Financial Aid Analysis Market Opportunity Analysis Communications Audit Mystery Shopping Research Capacity Survey

Training Moo. U Customer Service Enrollment Management Student Recruitment The Art of Selling Integrated Marketing Student Retention Change Management

Technology and Creative Services Publications Development Web Development and Analysis Microsite Development Social Networking Email Campaigns Third Party CRM Systems KM 2. 0 (Knowledge Management)

Prioritization of Proposed Work 1. Enrollment management audit 2. Enrollment goal-setting 3. Research • • UCAS Applicant Study Marketing and recruitment ROI analysis Financial aid and scholarship analysis Retention peer review 4. Enrollment planning • • Strategy development team planning Academic program capacity planning Course capacity planning Integrated resource planning

Prioritization of Proposed Work 5. The written SEM plan 6. Facilitation with implementation • • • Project management tool Formative evaluations Marketing and recruitment ROI analysis 7. Financial factors analysis

Fit with UC Denver • Culture: SEM is about culture change • Culture: Expertise in organizational change with diverse academic institutions • Bowman and Deal: Reframing Organizations – Structural Frame – Political Frame – Human Resource Frame – Symbolic Frame

Create Tension between the Vision and the Reality Vision Reality

Guiding UCD through Unchartered Waters • The boiling frog • Environmental scan and SWOT analysis • Strategic focus • Prevention-oriented • Plan B • Recovery plan

Work/Resource Impact • • • Pre-audit materials collection Enrollment management audit Post-audit requests Data access Enrollment planning retreat Strategy development teams Strategy prioritization SEM plan review Antecedents for success Internal rollout plan Implementation Internal project management

Utilizing Web 2. 0 Technologies